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- Tasks: Lead innovative marketing campaigns that connect with consumers across EMEA.
- Company: Join the largest social media company, shaping connections for over 2 billion users.
- Benefits: Enjoy a hybrid work model and competitive pay of £54.81 per hour.
- Why this job: Be part of a dynamic team driving impactful marketing strategies in a fast-paced environment.
- Qualifications: 12-15+ years in brand marketing, with strong analytical and strategic planning skills.
- Other info: Open for a limited time; quick responses for shortlisted candidates.
The predicted salary is between 100000 - 140000 £ per year.
An exciting opportunity has arisen for a senior Consumer Marketing Lead to join a dynamic EMEA team, focused on building meaningful connections with consumers and creators across diverse markets. This role is ideal for a strategic and creative thinker with a proven ability to lead large-scale, integrated marketing campaigns that drive measurable business impact.
We’re looking for a marketer who is passionate about brand building, skilled at identifying growth opportunities, and experienced in delivering high-performing marketing strategies that resonate locally while aligning with global objectives. You’ll collaborate closely with cross-functional teams and external partners to bring insight-led, inclusive campaigns to life across the region.
Key Responsibilities:- Identify and shape consumer marketing opportunities across EMEA that contribute to growth and brand impact.
- Lead the development of full-funnel marketing campaigns aligned with global strategies and tailored to regional market needs.
- Translate insights and market data into actionable strategies and inspiring creative briefs.
- Partner with internal insights teams and external agencies to deepen consumer understanding and drive innovation.
- Deliver integrated, creative campaigns that connect with audiences and deliver on business goals.
- Work cross-functionally with product, brand, and creative teams to ensure consistency across global and regional messaging.
- Collaborate with creator and business teams across EMEA to develop unified go-to-market strategies.
- Manage campaign measurement and learning agendas to assess performance and identify opportunities for scale.
- Foster a test-and-learn culture to promote continuous innovation and optimisation.
- Communicate strategies effectively across all levels of the organisation.
- 12–15+ years of brand marketing experience, ideally in agile, fast-paced environments.
- Strong EMEA/regional experience with global brands, demonstrating cultural fluency and market adaptability.
- Proven track record of delivering impactful campaigns with measurable outcomes.
- Highly proficient in using insights, data, and behavioural trends to inform strategy and execution.
- Experienced in working within matrixed organisations and building cross-functional relationships.
- Confident managing agency partners and internal teams to execute complex campaigns at scale.
- Strong analytical and strategic planning skills, with experience in KPI setting and performance tracking.
- Fluency in English required; additional EMEA languages are a plus.
- Experience in product or growth marketing is advantageous.
This role is open for a limited time. Next steps will be shared with shortlisted candidates ASAP. Due to the high volume of applicants, we may be unable to reply to each applicant individually. If you have not received a response within 48 hours of your application, please assume that you have not been selected for progression to the next stage of the hiring process.
Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.
Consumer marketing Lead employer: Aquent
Contact Detail:
Aquent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Consumer marketing Lead
✨Tip Number 1
Familiarise yourself with the latest trends in consumer marketing, especially within the EMEA region. Understanding local market dynamics and cultural nuances will help you demonstrate your strategic thinking during interviews.
✨Tip Number 2
Network with professionals in the industry, particularly those who have experience with global brands. Engaging with them can provide insights into the role and may even lead to referrals that could boost your application.
✨Tip Number 3
Prepare to discuss specific campaigns you've led that resulted in measurable outcomes. Highlighting your ability to drive business impact through creative strategies will resonate well with the hiring team.
✨Tip Number 4
Showcase your analytical skills by being ready to talk about how you've used data and insights to inform your marketing strategies. This is crucial for a role that requires translating market data into actionable plans.
We think you need these skills to ace Consumer marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in consumer marketing, particularly in leading large-scale campaigns. Use specific examples that demonstrate your strategic thinking and measurable outcomes.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brand building and your ability to identify growth opportunities. Mention your experience with cross-functional teams and how you can contribute to the company's goals.
Highlight Relevant Skills: Emphasise your analytical skills and proficiency in using insights and data to inform marketing strategies. Mention any experience you have with KPI setting and performance tracking, as these are crucial for the role.
Showcase Cultural Fluency: Given the EMEA focus of the role, highlight any experience you have working with global brands and your understanding of diverse markets. If you speak additional EMEA languages, be sure to mention them as well.
How to prepare for a job interview at Aquent
✨Showcase Your Strategic Thinking
As a Consumer Marketing Lead, it's crucial to demonstrate your ability to think strategically. Prepare examples of past campaigns where you identified growth opportunities and how your strategies led to measurable business impact.
✨Understand the Brand and Market
Research the company and its brand thoroughly. Understand their target audience, market position, and recent campaigns. This will help you tailor your responses and show that you're aligned with their goals and values.
✨Highlight Cross-Functional Collaboration
This role requires working closely with various teams. Be ready to discuss your experience in collaborating with product, brand, and creative teams. Share specific examples of how you’ve successfully managed cross-functional relationships in the past.
✨Prepare for Data-Driven Discussions
Since the role involves using insights and data to inform strategies, be prepared to discuss how you've used analytics in previous roles. Bring examples of how data influenced your decision-making and led to successful campaign outcomes.
