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For Companies At a Glance
- Tasks: Lead social media growth, manage campaigns, and engage with our community across various platforms.
- Company: Join Intelligent Media, a dynamic London-based publishing and B2B events business with over 20 years of experience.
- Benefits: Enjoy flexible working, a supportive team, and generous leave options including up to 21 additional days.
- Why this job: Be the voice of our brand, influence strategy, and grow your skills in a creative environment.
- Qualifications: 1-3 years of B2B social media experience, strong LinkedIn skills, and a passion for education.
- Other info: Hybrid working model with a focus on well-being and personal growth.
The predicted salary is between 21500 - 28000 ÂŁ per year.
Do you know how to grow reach, build following, and turn content into campaigns that connect and convert B2B audiences? We’re Intelligent Media — a small, well-established London-based publishing and B2B events business. For over 20 years, we’ve supported school business professionals across the UK through our print magazine Education Executive, our website and newsletters, and most recently through our hugely popular EdExec LIVE events. After a period of exciting growth, we’re scaling up fast — taking our events from 3 locations in 2024, to 8 in 2025 and 12+ locations in 2026, and we need a smart, proactive Social Media Growth Specialist to lead on organic platform growth, build community, and amplify our digital presence.
Who this role is perfect for
We’re looking for a digital media expert to significantly grow our reach and engagement across, most importantly, LinkedIn, as well as all Meta platforms — specifically targeting school business leaders (SBLs, SBMs and central MAT teams). This person will be charged with translating existing in-house content into measurable social growth, email marketing performance, and event registrations. You might be a Social Media Assistant or Junior Exec ready to step up — or someone already managing social and email channels solo and looking to take true ownership. You’ll thrive in a B2B setting, juggling scheduling, strategy, analytics and delivery — all while working with a friendly, collaborative team. This is a junior to mid-level role offering autonomy, variety, and rapid growth — you’ll learn fast and help shape both our social and email engagement strategy as the sole specialist on the team.
What you’ll be doing
- Advanced LinkedIn expertise: Lead our LinkedIn Channel strategy—optimising posting, engagement tactics, employee advocacy, and analytics to grow reach and connections.
- Organic platform growth: Amplify across LinkedIn, X, Meta, Instagram, and YouTube using polls, carousels, videos, hashtags and platform-tailored formats.
- Event content champion: Attend up to 12 SBL-focused events a year, join the events team on-site, capture live highlights, generate content during the day, and drive engagement both on the day and in post-event follow-up.
- Community engagement: Be the friendly voice of our brand—respond to DMs/comments, host polls/Q&As, and actively grow our followers.
- Email marketing strategy & execution: Design and build engaging email campaigns using platforms like Mailchimp; GetResponse, Brevo, manage sends, automated journeys, and audience workflows; monitor performance through open rates, CTRs, and engagement analytics to drive optimisation.
- Idea generation: Bring fresh ideas—campaigns, formats, series—rooted in audience insight, to increase engagement and brand presence.
- Analytics & insight: Set up UTMs, monitor performance via dashboards (Sprout, GA, platform analytics), A/B test content, and report monthly with actionable learnings.
- Social listening & trendspotting: Monitor sector topics—school funding, compliance, ICT, MATs—and integrate these into content planning.
- Basic paid support: Assist small-scale paid boosts when needed; main focus remains organic-led growth.
- Tool-based workflows: Use Canva, Photoshop or Indesign to adapt creatives, and manage workflow using Monday.com, Pipedrive, Mailchimp, ChatGPT/Copilot, etc.
Essential Skills & Experience
- 1–3 years’ B2B social media experience, with strong LinkedIn expertise.
- Demonstrated success in organic growth—lifting impressions, followers, engagement, and supporting registrations.
- Analytical mindset—comfortable with UTMs, dashboards, basic ROI modelling, and experimentation.
- Excellent communicator, self-organised, and comfortable managing your own projects.
- Confident in Canva (or similar) to adapt creatives per channel.
- Quick technophile—adept at mastering tools like GetResponse, Monday.com, Pipedrive, and AI assistants.
- Bonus: experience or genuine interest in the education sector or publishing/events environments.
The role at a glance
- Headcount: Main social media specialist on the team
- Role level: 1–3 years’ experience — ambitious, curious, and coachable
- Salary: £25,000–£32,000 DOE
- Working pattern: Full or part-time (3–5 days/week), hybrid (London + home)
Why you’ll love working with us
- Work in a small, creative team where your ideas are heard and acted on
- Grow professionally and strategically, with real influence
- Enjoy a flexible role that supports your well-being and creativity
- A kind, nurturing and fun team who support each other and love what we do
- A small, passionate and collaborative company — where you’ll be trusted to take ownership and try new things
- A purpose-led business making a real impact in education management
- 23 days core annual leave allowance + bank holidays
- Up to 7 additional days paid leave accrued for event days
- Up to 21 additional days annual leave available (unpaid leave allowance)
- Hybrid working with regular time together at our Shoreditch offices as well as home office working
To us, equality means treating every team member as a whole person — not just a job title. We’re flexible in how we work and how we support you. If something’s important to you, let’s talk about it — and see how we can shape the role around it.
Social Media & Digital Marketing Specialist employer: Intelligent Media (IM) Ltd. Owners of EdExec, Practice Business and Dealer Support
Contact Detail:
Intelligent Media (IM) Ltd. Owners of EdExec, Practice Business and Dealer Support Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media & Digital Marketing Specialist
✨Tip Number 1
Familiarise yourself with Intelligent Media's existing social media presence, especially on LinkedIn. Engage with their posts and understand their tone and style to align your approach when you get the chance to showcase your ideas.
✨Tip Number 2
Stay updated on the latest trends in B2B social media marketing, particularly within the education sector. This knowledge will help you demonstrate your expertise and provide fresh ideas during discussions or interviews.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully grown social media engagement in previous roles. Highlight any metrics or analytics that showcase your impact, as this will resonate well with the hiring team.
✨Tip Number 4
Network with professionals in the education and publishing sectors on LinkedIn. Building connections can provide insights into the company culture and may even lead to referrals, increasing your chances of landing the job.
We think you need these skills to ace Social Media & Digital Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media and digital marketing, particularly focusing on B2B environments. Emphasise any specific achievements related to organic growth on platforms like LinkedIn.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the education sector. Mention how your skills align with the role's requirements and provide examples of past successes in growing social media engagement.
Showcase Your Analytical Skills: Include specific metrics or data from previous roles that demonstrate your ability to analyse performance and optimise campaigns. This could be improvements in engagement rates, follower growth, or successful email marketing metrics.
Demonstrate Creativity: In your application, mention any innovative ideas or campaigns you've executed in the past. Highlight your ability to generate fresh content ideas and how you can apply this creativity to the role at Intelligent Media.
How to prepare for a job interview at Intelligent Media (IM) Ltd. Owners of EdExec, Practice Business and Dealer Support
✨Showcase Your LinkedIn Expertise
Since this role heavily focuses on LinkedIn, be prepared to discuss your previous experiences with the platform. Share specific strategies you've used to grow engagement and followers, and highlight any successful campaigns you've led.
✨Demonstrate Your Analytical Skills
The company values an analytical mindset, so come ready to talk about how you've used data to inform your social media strategies. Be prepared to discuss tools you've used for tracking performance and how you've applied insights to improve results.
✨Bring Fresh Ideas
This role requires creativity and innovation. Think of a few campaign ideas or content formats that could resonate with their target audience. Present these ideas during the interview to show your proactive approach and understanding of the brand.
✨Emphasise Your Community Engagement Skills
As the friendly voice of the brand, it's crucial to demonstrate your ability to engage with audiences. Share examples of how you've successfully interacted with followers, managed comments, or hosted polls in previous roles to build community.
