CRM Manager, UK

Healthcare is usually slow and boring. We believe in its potential to be exciting and entertaining. But changing the healthcare experience is hard – and we’re gonna need all the help we can get…!

About Eucalyptus

Eucalyptus (or 'Euc' for short) is an Australian founded digital healthcare company that is on a mission to solve the world’s biggest healthcare challenges - think fertility, and behavioural change around chronic conditions such as weight loss, diabetes, and mental health.

What we have achieved so far:

• Launched 5 demographically tailored brands and facilitated over 1 million medical consultations worldwide (Juniper, Pilot, Kin, Software, & Compound).
• Built a team of approaching 500 Eucalypts in 6 countries consisting of medical practitioners, engineers, operators and many more functions!
• Raised over US$100M funding from the same investors who backed Canva, Uber, and AirBnB.
• In just over 2 years we have grown the Juniper UK brand, which is now our biggest brand globally!

What’s Next?

In the UK we are continuing to grow with ambitions to triple our business by the end of the year! To achieve this, we are continuously building our team of dedicated professionals who are passionate about healthcare, willing to work hard, and committed to investing in others through direct and honest feedback. This collaborative and proactive approach enables us to make impactful changes, improving the health of millions of patients globally.

About the Work

We’re seeking a CRM Manager to take the lead in shaping Juniper’s lifecycle and retention strategy. In this role, you’ll create engaging, data-driven campaigns that guide and support patients throughout their journey, directly influencing how they experience Juniper and perceive the value we provide. Your work will be pivotal in ensuring patients feel supported, informed, and motivated to continue their treatment journey with confidence.

As we expand our range of services and build an ecosystem focused on delivering long-term health, we aim to use lifecycle marketing to foster meaningful relationships that extend beyond the time patients spend on medication. This role requires a creative and strategic mindset, with the ability to work cross-functionally to design lifecycle initiatives that are impactful, innovative, and deeply aligned with Juniper’s patient-first ethos.

About the role (What you’ll be doing)

This is not about sending generic campaigns or driving vanity metrics. Your role will be integral to building a truly patient-centric lifecycle strategy. In short, this role includes:

• Developing and executing lifecycle marketing campaigns that engage, educate, and retain patients across all direct channels available (think email, push, SMS, and in-app messaging).
• Using data and insights to personalise communications for specific cohorts and stages in the patient journey.
• Leveraging content to create and share high-quality, impactful messaging related to nutrition, weight loss, and health that inspires and informs patients.
• Thinking creatively to develop innovative campaigns, such as automated onboarding flows, retention touchpoints, and reactivation strategies.
• Collaborating cross-functionally with marketing, product, and analytics teams to ensure lifecycle initiatives align with business goals and patient needs.
• Continuously testing and optimising campaigns through A/B testing, ensuring we’re always learning and improving.
• Tracking and reporting on key engagement and retention metrics to measure the impact of your work and inform future strategies.

About you (Who are we looking for)

• At least 4 years of experience in lifecycle marketing, CRM, ideally within a fast-paced or startup environment.
• Confident using technology, with proficiency in marketing automation tools (e.g., Klaviyo, Customer.io, Braze) and familiarity with analytics platforms (e.g. Tableau, Mixpanel, Metabase).
• Data-driven - comfortable using insights from existing data to identify gaps in the patient journey and opportunities for optimisation, experience running A/B tests.
• Strong written communication skills, with a knack for creating engaging and empathetic content.
• Passionate about patient experience and problem-solving, with a demonstrated interest in health and wellness.
• Highly organised, independent, and able to collaborate effectively within a team.
• Thrives in a fast-paced environment, excited by creative problem-solving and innovation.

So, why join Eucalyptus?

• Make real impact, fast - We build in the open together, which helps us learn and iterate more quickly so we can deliver high quality outcomes faster than anyone else.
• Helping impact patients lives for the better from the moment you join Euc.
• You’ll be supported to accelerate your career - Regular feedback alongside our bi-annual performance reviews, a professional development budget & leave help ensure you have the support you need to level up.
• We’re committed to helping every Eucalypt reach their full potential.
• You’ll work with others who are incredibly passionate about what they do - Our talent bar is high and our work ethic is strong.
• You’ll get to stretch yourself everyday, be given autonomy to tackle interesting problems, and work amongst people who care deeply about our patients.

We also offer a range of benefits including:

• Your own stake in the business with our employee options program.
• A monthly wellness allowance, for you to spend on whatever wellness means to you.
• A yearly personal development budget and 3 extra days of leave to continuously up-skill yourself.
• 25 days holiday + bank holidays with an enhanced parental leave policy.
• A fun office with regular socials including after school sport, clubs, cycle kick offs and seasonal parties.
• Your own MacBook and more!

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.