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- Tasks: Lead multi-platform paid media campaigns and drive growth through strategic vision.
- Company: Join a fast-paced, digitally native retail brand scaling across multiple markets.
- Benefits: Enjoy hybrid work options and be part of a collaborative marketing team.
- Why this job: Elevate your career by leading high-impact campaigns in a dynamic environment.
- Qualifications: 6+ years in paid media with expertise in ecommerce and strong analytical skills.
- Other info: Opportunity to work with innovative platforms and a loyal customer base.
The predicted salary is between 43200 - 72000 £ per year.
Location: Central London (2 days per week, hybrid)
Industry: Retail & Ecommerce
Level: Director / 6+ Years’ Experience
Type: Full-time
Own the strategy. Lead performance. Drive growth.
We’re on the hunt for a Paid Media Account Director who can blend strategic vision with executional excellence to lead multi-platform campaigns that convert, scale, and outperform. If you have a sharp eye for data, a deep understanding of retail & ecommerce dynamics, and a hunger to push boundaries, this is your opportunity to lead a high-performing paid media function inside a fast-growing brand.
About Us
We’re a fast-paced, digitally native retail & ecommerce brand that’s scaling quickly across multiple markets. Our marketing team is a key growth driver — built on experimentation, performance, and collaboration. With ambitious goals and a loyal customer base, we’re primed for someone to take the reins and elevate our paid media to its next chapter.
What You’ll Be Doing
As Paid Media Account Director, you’ll be the senior lead across all paid channels, responsible for end-to-end strategy, team guidance, and performance delivery. You’ll work closely with the Head of Growth, brand and creative teams, and external partners to ensure campaigns are sharp, scalable, and delivering true business impact.
Your responsibilities will include:
- Owning and evolving the full-funnel paid media strategy across Meta, Google, TikTok, Pinterest & emerging platforms
- Managing and optimising large-scale budgets across global campaigns
- Translating data into insights that inform creative, media mix, and customer journey
- Building and leading a high-performing paid team or external partners
- Partnering with creative teams to test, analyse, and iterate ad content
- Developing strategic reports and presenting insights to leadership
- Identifying new growth opportunities and testing innovative paid channels
- Ensuring strong attribution, tracking infrastructure, and ROAS reporting
- Staying ahead of platform trends, privacy updates, and consumer behaviour shifts
What We’re Looking For
- 6+ years of hands-on paid media experience in ecommerce, retail, or DTC environments
- Proven track record of scaling paid media accounts with strong commercial impact
- Expert knowledge of Meta Ads Manager, Google Ads, YouTube, and TikTok
- Deep understanding of performance data, attribution, and optimisation levers
- Strategic thinker with the ability to get granular when needed
- Confident managing media budgets at scale (multi-six or seven figures annually)
- Experience leading or mentoring a team and managing stakeholders
- Knowledge of Shopify, GA4, and tracking/analytics tools preferred
Contact Detail:
Tribal Tech - The Digital, Data & AI Specialists Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Account Director
✨Tip Number 1
Network with professionals in the retail and ecommerce sectors. Attend industry events, webinars, or local meetups to connect with potential colleagues or mentors who can provide insights into the role and company culture.
✨Tip Number 2
Familiarise yourself with the latest trends in paid media, especially on platforms like Meta, Google, and TikTok. Being able to discuss recent changes or innovations during your conversations will demonstrate your passion and expertise.
✨Tip Number 3
Prepare to showcase your analytical skills by discussing specific examples of how you've used data to drive campaign success. Be ready to explain your thought process and the impact of your decisions on previous projects.
✨Tip Number 4
Research StudySmarter's approach to paid media and their current campaigns. Tailoring your discussions to align with their strategies will show that you're genuinely interested in contributing to their growth.
We think you need these skills to ace Paid Media Account Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in paid media, especially in ecommerce and retail. Use specific metrics to demonstrate your success in managing large budgets and driving growth.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the company. Discuss how your strategic vision aligns with their goals and provide examples of past campaigns you've led that resulted in significant performance improvements.
Showcase Your Data Skills: Since the role requires a sharp eye for data, include examples of how you've translated data into actionable insights. Mention any tools or platforms you are proficient in, such as Meta Ads Manager or Google Ads.
Highlight Leadership Experience: Emphasise your experience in leading teams or mentoring others. Provide examples of how you've successfully managed stakeholders and collaborated with creative teams to achieve campaign objectives.
How to prepare for a job interview at Tribal Tech - The Digital, Data & AI Specialists
✨Showcase Your Strategic Vision
As a Paid Media Account Director, it's crucial to demonstrate your ability to develop and execute a comprehensive paid media strategy. Be prepared to discuss specific examples of how you've successfully scaled campaigns in the past, particularly in retail or ecommerce.
✨Highlight Data-Driven Decision Making
This role requires a sharp eye for data. Make sure to share instances where you've translated complex data into actionable insights that led to improved campaign performance. Familiarity with tools like Google Analytics and Meta Ads Manager will be beneficial.
✨Demonstrate Leadership Skills
You'll be leading a team, so it's important to convey your experience in mentoring and guiding others. Discuss your approach to building high-performing teams and how you've fostered collaboration between creative and media functions.
✨Stay Ahead of Industry Trends
The digital marketing landscape is constantly evolving. Show your enthusiasm for staying updated on platform trends, privacy changes, and consumer behaviour shifts. Mention any recent developments you've adapted to in your previous roles.
