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- Tasks: Lead digital marketing initiatives and optimise customer journeys using data-driven strategies.
- Company: Join Sitecore, a leader in digital experience platforms trusted by top brands worldwide.
- Benefits: Enjoy a vibrant company culture, growth opportunities, and a commitment to diversity and inclusion.
- Why this job: Be at the forefront of AI-driven marketing in a fast-paced, innovative environment.
- Qualifications: 6+ years in digital marketing with expertise in SEO, CRO, and conversational marketing.
- Other info: Sitecore values collaboration and offers a supportive workplace for all employees.
The predicted salary is between 43200 - 72000 £ per year.
About Us: Our mission is to elevate leading brands through unforgettable digital connections with their customers. Sitecore delivers a composable digital experience platform that empowers the world’s smartest and largest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the leading company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Thousands of blue-chip companies including American Express, Porsche, Starbucks, L’Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Sitecore’s foundation is our diverse group of passionate, smart, innovative, and collaborative individuals located across four continents and in over 25 countries.
About the Role: We’re seeking an experienced and forward-thinking Senior Digital Marketing Strategist to lead and evolve digital marketing initiatives across the entire customer journey. This role is ideal for a data-driven marketer with experience in B2B tech and a strong understanding of foundational and emerging technologies. The ideal candidate will bring deep expertise across SEO / AEO, conversion rate optimization, conversational marketing (chatbots), paid media, and website strategy and production. Knowledge of AI-powered tools and platforms to drive smarter targeting, personalization, workflows, and automation is essential. You will be instrumental in driving digital growth, delivering AI-first digital experiences, and optimizing digital performance across channels by leveraging AI to unlock efficiencies, insights and innovation to deliver business goals.
What You’ll Do:
- Lead and evolve SEO strategy, with an eye on emerging AI search trends and visibility across traditional and AI-driven platforms, working cross-functionally with content and product marketing.
- Drive full-funnel conversion rate optimization projects — including A/B testing, personalization strategies, and continuous UX improvements.
- Create and optimize user-centric journeys and flows, working cross-functionally with campaign, product marketing, content, and UX/UI design.
- Support the optimization of paid channels (search, social, display, retargeting), with a strong focus on ROAS and CAC.
- Implement and optimize conversational AI chat experiences to increase engagement and accelerate lead qualification throughout the website.
- Leverage various analytics tools to measure, report, and drive always-on optimization.
- Bring a growth mindset and a culture of experimentation to the team, always iterating based on insights and data.
What You Need to Succeed:
- 6+ years of experience in digital marketing with proven ownership of digital marketing initiatives and results.
- Deep expertise in SEO with the ability to develop strategy, execute cross functionally leveraging SEO tools like SEMRush, Screaming Frog and Google Search Console.
- Have clear understanding of how AI is reshaping search behavior to develop and execute AEO strategy.
- Proven success in driving CRO tactics using analytics tools, A/B testing tools and personalization frameworks.
- Strong background in website strategy and UX with the ability to drive performance and project manage web initiatives.
- Deep knowledge of conversational marketing platforms, best practices and how to evolve with AI.
- Familiarity with optimizing the landing page experiences for paid media campaigns including platforms like Google Ads, LinkedIn, and Display.
- Analytical mindset with familiarity in tools like GA4, Looker, Dreamdata, Salesforce and Power BI.
- Collaborative spirit, strong communication skills and ability to work cross-functionally with marketing, product and engineering teams.
- Proactive self-starter who demonstrates agility and the ability to perform in a fast-paced, evolving environment.
Why You Should Click ‘Apply’: We are passionate about new technologies and growing! We are tapping into an exciting $30B market opportunity that is still very much in its infancy and feel it’s never been a better time to join Sitecore. Growth for us means growth for you and your career. Great team and company culture!
Contact Detail:
Sitecore Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Strategist
✨Tip Number 1
Familiarise yourself with the latest trends in AI and digital marketing. Since the role requires a strong understanding of how AI is reshaping search behaviour, being well-versed in these topics will help you stand out during discussions.
✨Tip Number 2
Network with professionals in the B2B tech space. Engaging with others who have experience in digital marketing can provide valuable insights and potentially lead to referrals or recommendations for the position.
✨Tip Number 3
Showcase your analytical skills by discussing specific tools you've used, like GA4 or SEMRush, in your conversations. Being able to articulate how you've leveraged these tools to drive results will demonstrate your expertise.
✨Tip Number 4
Prepare to discuss your experience with conversion rate optimisation (CRO) tactics. Be ready to share examples of A/B testing or personalisation strategies you've implemented successfully, as this is a key focus for the role.
We think you need these skills to ace Senior Digital Marketing Strategist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in SEO, conversion rate optimisation, and the use of AI tools. Use specific metrics to demonstrate your impact in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with Sitecore's mission. Mention specific projects or achievements that showcase your expertise in B2B tech and data-driven strategies.
Showcase Your Knowledge of AI: Since the role requires knowledge of AI-powered tools, include examples of how you've used AI in your previous work. Discuss any relevant projects where you implemented AI strategies to enhance digital marketing efforts.
Highlight Collaborative Experience: Emphasise your ability to work cross-functionally with different teams. Provide examples of successful collaborations that led to improved marketing outcomes, showcasing your communication skills and teamwork.
How to prepare for a job interview at Sitecore
✨Showcase Your Data-Driven Mindset
As a Senior Digital Marketing Strategist, it's crucial to demonstrate your analytical skills. Be prepared to discuss specific examples of how you've used data to drive marketing decisions and optimise campaigns. Highlight your experience with tools like GA4 or Looker to back up your claims.
✨Emphasise Your SEO Expertise
Given the role's focus on SEO and AEO strategies, make sure to articulate your deep understanding of these areas. Discuss your familiarity with tools such as SEMRush and Google Search Console, and share successful strategies you've implemented in the past.
✨Demonstrate Cross-Functional Collaboration
This position requires working closely with various teams. Prepare to share examples of how you've successfully collaborated with content, product marketing, and UX/UI design teams to achieve common goals. Highlight your communication skills and ability to work in a team environment.
✨Stay Ahead of AI Trends
AI is reshaping digital marketing, so be ready to discuss how you've leveraged AI-powered tools in your previous roles. Talk about your understanding of conversational marketing and how you've implemented chatbots or other AI solutions to enhance customer engagement.
