Head of Digital Marketing

Head of Digital Marketing

Warrington +1 Full-Time 64000 - 96000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead and innovate the digital strategy for a dynamic ecommerce business.
  • Company: Join a forward-thinking ecommerce company based in South Manchester.
  • Benefits: Enjoy hybrid working, competitive salary, and a comprehensive benefits package.
  • Why this job: Be at the forefront of digital transformation and make a real impact.
  • Qualifications: Proven senior digital leadership experience and a strong marketing track record required.
  • Other info: Collaborative environment with opportunities for growth and innovation.

The predicted salary is between 64000 - 96000 £ per year.

South Manchester based ecommerce business looking for a strategic and innovative Head of Digital. The Head of Digital will be responsible for all digital strategy. This will include performance, CRO, CRM, paid and organic social.

The Role

As Head of Digital, you will be responsible for shaping and executing their digital vision, branding, marketplace and D2C offering. You will oversee the development, integration, and optimisation of digital platforms, tools, and campaigns to drive engagement, efficiency, and growth. This is a high-impact role requiring strong leadership, cross-functional collaboration, and a deep understanding of ecommerce.

Key Responsibilities

  • Develop and lead the organisation’s digital strategy aligned with overall business goals.
  • Lead a multidisciplinary digital team.
  • Drive innovation and continuous improvement across all digital touchpoints.
  • Ensure best-in-class user experiences and digital customer journeys.
  • Monitor digital performance and provide actionable insights through analytics and reporting.
  • Stay ahead of digital trends, tools, and technologies.

About You

  • Proven experience in a senior digital leadership role.
  • Strong track record in developing and delivering successful performance marketing and digital strategies.
  • Deep understanding of digital platforms, UX, content strategy, data analytics, and emerging tech.
  • Excellent leadership, communication, and stakeholder management skills.
  • Commercially minded with a passion for innovation and user-centered design.
  • Experience managing budgets and cross-functional teams.

What’s on Offer

  • A key leadership role at a pivotal time in their digital journey.
  • Collaborative, forward-thinking work environment.
  • Hybrid working – 3 days / week office based.
  • £80k + benefits package.

Locations

Warrington Cheshire
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Contact Detail:

Forward Role Recruitment Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Digital Marketing

✨Tip Number 1

Familiarise yourself with the latest trends in digital marketing, especially in ecommerce. This will not only help you understand the landscape but also allow you to speak confidently about innovative strategies during interviews.

✨Tip Number 2

Network with professionals in the digital marketing space, particularly those who have experience in leadership roles. Attend industry events or webinars to connect with potential colleagues and gain insights into what makes a successful Head of Digital.

✨Tip Number 3

Prepare to discuss specific examples of how you've driven digital strategy and innovation in previous roles. Highlight your achievements in performance marketing and user experience to demonstrate your capability for this high-impact position.

✨Tip Number 4

Research the company’s current digital presence and identify areas for improvement. Being able to articulate your vision for their digital strategy during the interview will show your proactive approach and genuine interest in the role.

We think you need these skills to ace Head of Digital Marketing

Digital Strategy Development
Performance Marketing
Conversion Rate Optimisation (CRO)
Customer Relationship Management (CRM)
Social Media Marketing (Paid and Organic)
User Experience (UX) Design
Data Analytics
Leadership Skills
Stakeholder Management
Cross-Functional Team Collaboration
Budget Management
Innovation and Creativity
Digital Trends Awareness
Communication Skills

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your experience in digital marketing leadership. Focus on specific achievements in performance marketing, CRO, and CRM that align with the job description.

Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic vision for digital marketing. Mention how your past experiences can contribute to shaping the company's digital strategy and driving innovation.

Showcase Leadership Skills: In your application, emphasise your leadership experience and ability to manage cross-functional teams. Provide examples of how you've successfully led digital projects and improved user experiences.

Highlight Analytical Skills: Demonstrate your proficiency in data analytics by including specific metrics or insights from previous roles. This will show your capability to monitor digital performance and provide actionable insights.

How to prepare for a job interview at Forward Role Recruitment

✨Showcase Your Strategic Vision

As the Head of Digital, you'll need to demonstrate your ability to develop and execute a comprehensive digital strategy. Prepare to discuss specific examples of how you've aligned digital initiatives with business goals in previous roles.

✨Highlight Leadership Experience

This role requires strong leadership skills. Be ready to share your experiences in leading multidisciplinary teams, including how you foster collaboration and drive innovation within your team.

✨Demonstrate Data-Driven Decision Making

Since monitoring digital performance is crucial, come prepared with examples of how you've used analytics to inform your strategies. Discuss specific metrics you've tracked and how they influenced your decisions.

✨Stay Ahead of Digital Trends

The digital landscape is always evolving. Show your passion for staying updated on the latest trends and technologies. You might want to mention any recent tools or platforms you've explored and how they could benefit the company.

Head of Digital Marketing
Forward Role Recruitment
Location: Warrington
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