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- Tasks: Lead strategic planning for mobile app and game growth, ensuring client success.
- Company: Miri is a dynamic growth agency focused on scaling mobile apps and games.
- Benefits: Enjoy competitive salary, annual leave, private healthcare, training allowance, and wellbeing perks.
- Why this job: Join a creative team shaping the future of mobile growth with exciting brands.
- Qualifications: 6-10 years in growth strategy, with expertise in mobile apps and performance marketing.
- Other info: This hybrid role requires occasional travel to London and Leeds offices.
The predicted salary is between 43200 - 72000 £ per year.
Miri is a growth agency built to help mobile apps and games scale. As the industry undergoes fundamental shifts, signal loss, rising CPAs, and an evolving AI-driven ecosystem, we’re now looking for a Mobile Strategy Director to shape the future of mobile growth and lead our strategic efforts across client engagements.
We’re a collaborative team of creative professionals working with some of the most exciting mobile games and apps out there. We enable businesses to grow rapidly by acquiring valuable users through digital advertising. We offer the full-service range from creative design, campaign strategy, and execution, to ongoing campaign optimisation.
As our Mobile Strategy Director, you will lead our approach to client growth, ensuring we remain the strategic partner of choice for ambitious brands. This role will act as the central bridge between client needs and cross-functional execution, ensuring clarity, confidence, and innovation in everything we deliver.
Key Responsibilities- Strategic leadership: Own and evolve the strategic planning process for clients across lifecycle stages (UA, retention, scale and growth), with a particular focus on performance marketing.
- Client partnership: Act as the senior strategic advisor to key clients, helping them navigate uncertainty and unlock new growth opportunities.
- Brief interpretation: Translate client goals into integrated media, creative, and experimentation plans in partnership with cross-functional teams.
- Thought leadership: Stay ahead of market shifts (AI, signal loss, SKAN, creative automation) and proactively introduce frameworks, POVs, and playbooks to internal teams and clients.
- Pitch & new business: Lead the strategic development of pitch responses and be a key presence in new business meetings.
- Team leadership: Manage and mentor a small but growing strategy function; develop strategic talent and build a high-performing and collaborative culture.
- Cross-Team Influence & Collaboration: Act as an influential leader and trusted collaborator across all teams at Miri, fostering alignment, sharing best practices, and driving a culture of open communication and mutual respect. Champion cross-functional initiatives, ensuring that strategic priorities are understood and embraced by all departments, and that every team member feels empowered to contribute to client success. Facilitate regular knowledge-sharing sessions and collaborative workshops, inspiring teams to innovate and solve challenges together.
- 6 -10 years in growth strategy, ideally within a performance agency, mobile-first brand, or consultancy.
- Deep understanding of mobile apps/games, performance marketing, and the post-privacy ecosystem (SKAN, ATT, MMM) picking creative winners and testing frameworks.
- Strong client presence, comfortable in the senior conversations.
- Experienced in turning ambiguity into structured strategy and aligned execution.
- Collaborative, pragmatic, and commercially savvy.
- Personable, articulate and a great mentor.
- Competitive salary with annual discretionary bonus;
- 25 days annual leave rising to 28 with service;
- Private Healthcare with Vitality and Simply Health;
- Generous training allowance to support your continuous learning journey;
- Regular team meetups, events and socials;
- Wellbeing Allowance;
- Enhanced Maternity/Paternity leave.
Please note, the role is hybrid and travel to our London and Leeds offices will be required occasionally.
Contact Detail:
Miri Growth Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Mobile Strategy Director
✨Tip Number 1
Familiarise yourself with the latest trends in mobile apps and gaming. Understanding the current landscape, including performance marketing strategies and post-privacy changes, will help you speak confidently about how you can contribute to Miri's growth.
✨Tip Number 2
Network with professionals in the mobile strategy space. Attend industry events or webinars where you can meet potential colleagues or clients. Building these connections can provide insights into what Miri values in a candidate and may even lead to referrals.
✨Tip Number 3
Prepare to discuss your experience in leading teams and managing client relationships. Miri is looking for someone who can act as a senior strategic advisor, so be ready to share examples of how you've successfully navigated client challenges in the past.
✨Tip Number 4
Showcase your thought leadership by sharing insights on market shifts and innovative strategies. Being able to articulate your vision for the future of mobile growth will demonstrate your proactive approach and alignment with Miri's goals.
We think you need these skills to ace Mobile Strategy Director
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Mobile Strategy Director position. Tailor your application to highlight your relevant experience in growth strategy, performance marketing, and mobile apps.
Craft a Compelling CV: Your CV should clearly showcase your 6-10 years of experience in growth strategy, particularly within a performance agency or mobile-first brand. Highlight specific achievements that demonstrate your ability to lead strategic planning and client partnerships.
Write a Strong Cover Letter: In your cover letter, express your passion for mobile growth and your understanding of the current industry challenges. Discuss how your skills align with Miri's needs, particularly in navigating uncertainty and driving innovative strategies.
Showcase Your Thought Leadership: If you have any published articles, case studies, or presentations related to mobile strategy or performance marketing, consider including them as part of your application. This will demonstrate your expertise and thought leadership in the field.
How to prepare for a job interview at Miri Growth
✨Understand the Mobile Landscape
Familiarise yourself with the latest trends in mobile apps and gaming, especially around performance marketing and the post-privacy ecosystem. Being able to discuss these topics will show your depth of knowledge and passion for the industry.
✨Demonstrate Strategic Thinking
Prepare examples of how you've turned ambiguity into structured strategies in previous roles. Highlight your experience in developing growth strategies and how you’ve successfully navigated challenges in client partnerships.
✨Showcase Your Leadership Skills
Be ready to discuss your experience in managing teams and mentoring talent. Miri values collaboration, so share instances where you've fostered a high-performing culture and driven cross-team initiatives.
✨Prepare for Client Conversations
Since this role involves acting as a senior strategic advisor, practice articulating your thoughts clearly and confidently. Think about how you would approach discussions with clients, especially in navigating uncertainty and unlocking growth opportunities.
