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- Tasks: Create and implement innovative social media strategies for luxury beauty brands.
- Company: Join a prestigious luxury beauty client known for its high-quality products.
- Benefits: Enjoy a competitive salary, discretionary bonus, and product allowance.
- Why this job: Be part of a dynamic team that values creativity and influencer relationships.
- Qualifications: 5+ years in a similar role with strong influencer connections and analytical skills.
- Other info: Ideal for those passionate about beauty trends and storytelling.
The predicted salary is between 42000 - 58000 £ per year.
Full time role, Head office nr Kingston upon Thames
Salary circa £50 - £55K plus discretionary bonus, product allowance
Are you passionate about the world of luxury beauty and have a flair for creating captivating social media strategies? Do you have experience of managing influencer relationships?
We are seeking a dynamic and creative Influencer Marketing Specialist to join our prestigious luxury beauty client. You will be responsible for crafting innovative social media campaigns and converting these into practical plans and effective strategy, building and nurturing relationships with top-tier influencers, and driving brand awareness across multiple platforms.
Responsibilities include:
- Plan and implement the social and influencer strategy.
- Generate consistent brand news and high-impact brand mentions across digital platforms for maximum exposure on a portfolio of brands.
- Manage the budget for specific media and Influencer campaigns and events.
- Build and maintain a strong social, VIP and influencer network.
- Nurture existing media/influencer relationships and source new talent.
- Produce in-depth quantitative and qualitative written reports using performance metrics.
- Generate creative ideas and put together impactful presentations for company conferences, as well as delivering the presentations to the wider team.
Candidate specification:
- At least 5 years’ experience working in a similar role, ideally in luxury beauty/cosmetics/fragrance/skincare.
- Strong connections with influencers and talent agents.
- Previous success in converting plans into real results.
- Experience in collating and analysing information to determine success and insights.
- Strong understanding of social platforms (YouTube, Facebook, Instagram, TikTok, SnapChat etc.) and current trends.
- Strong ability to network and foster relationships at all levels, as well as work collaboratively across functions.
- Proficiency in Word, Excel, PowerPoint, Photoshop.
- Experience of working with analytical tools e.g. Tribe Dynamics, Tagger and Creator IQ.
If you have a keen eye for trends, a deep understanding of the beauty industry, and the ability to elevate brand prestige through powerful storytelling, we would love to hear from you.
Contact Detail:
Wendy B Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR and Influencer Manager
✨Tip Number 1
Network like a pro! Attend beauty industry events, trade shows, and influencer meet-ups to connect with potential colleagues and influencers. Building relationships in person can give you an edge when applying for the PR and Influencer Manager role.
✨Tip Number 2
Stay updated on the latest trends in luxury beauty and social media. Follow key influencers and brands on platforms like Instagram and TikTok to understand what works. This knowledge will help you demonstrate your expertise during interviews.
✨Tip Number 3
Prepare to showcase your previous successes. Have specific examples ready of how you've managed influencer campaigns and the results achieved. This will highlight your experience and ability to drive brand awareness effectively.
✨Tip Number 4
Familiarise yourself with analytical tools mentioned in the job description, like Tribe Dynamics or Tagger. Being able to discuss how you've used these tools to measure campaign success will set you apart from other candidates.
We think you need these skills to ace PR and Influencer Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PR and influencer management, particularly within the luxury beauty sector. Use specific examples of campaigns you've worked on and the results achieved.
Craft a Compelling Cover Letter: In your cover letter, express your passion for luxury beauty and detail your experience with influencer relationships. Mention any successful campaigns you've led and how you can contribute to the company's goals.
Showcase Your Creativity: Include examples of innovative social media strategies or campaigns you've developed. If possible, provide links to your work or case studies that demonstrate your ability to drive brand awareness.
Highlight Analytical Skills: Since the role requires producing reports using performance metrics, emphasise your experience with analytical tools and your ability to interpret data. Mention any specific tools you've used and how they contributed to campaign success.
How to prepare for a job interview at Wendy B Ltd
✨Showcase Your Passion for Luxury Beauty
Make sure to express your enthusiasm for the luxury beauty industry during the interview. Share specific examples of brands you admire and discuss current trends that excite you. This will demonstrate your genuine interest and knowledge in the field.
✨Highlight Your Influencer Relationships
Prepare to discuss your existing connections with influencers and talent agents. Be ready to share success stories of past collaborations and how you've nurtured these relationships to achieve results. This will show your ability to leverage networks effectively.
✨Demonstrate Your Strategic Thinking
Be prepared to talk about how you plan and implement social media strategies. Discuss any innovative campaigns you've created and the metrics you used to measure their success. This will highlight your analytical skills and strategic mindset.
✨Prepare Creative Presentation Ideas
Since the role involves delivering impactful presentations, think of creative ideas you could bring to the table. Prepare a mini-presentation on a campaign concept or strategy you would propose for the company. This will showcase your creativity and presentation skills.
