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- Tasks: Lead brand strategy and marketing for a dynamic lifestyle apparel brand.
- Company: Join a fast-growing, culture-led lifestyle brand based in Manchester.
- Benefits: Enjoy a competitive salary and hybrid work options, with 3 days onsite.
- Why this job: Shape a compelling brand story and drive growth in a creative environment.
- Qualifications: Proven experience in brand building within fashion or lifestyle sectors required.
- Other info: Be part of a high-performing team that values creativity and data-driven decisions.
The predicted salary is between 43200 - 72000 £ per year.
Zachary Daniels Recruitment is proud to be partnered with a fast-growing, culture-led lifestyle brand based in Manchester. With product at the heart and a relentless energy for what’s next, they are ready to push boundaries in the apparel space. A new opening has emerged for a Brand Director to lead the charge in shaping and scaling the brand. This requires a proven Brand Director, with a sharp commercial instinct and a strong background in fashion or apparel. Someone who understands the rhythm of the seasons, the pressure of trading, and the power of building a brand people connect with.
As Brand Director, you’ll own the full brand and marketing strategy, from big-picture creative to performance-led campaigns. You’ll lead the brand’s voice across channels, manage a high-performing team, and work closely with key business functions to drive both awareness and revenue growth.
Key Responsibilities- Strategic Ownership: Develop and deliver a bold brand and marketing strategy that reflects the brand's identity and commercial ambitions.
- Omni-channel Focus: Oversee brand delivery across all customer touchpoints – from eCommerce and social to retail and wholesale.
- Team Leadership: Build and lead a talented marketing team, championing a culture of creativity, data-led thinking and accountability.
- Commercial Accountability: Ensure marketing activity drives acquisition, engagement, and conversion – supporting revenue targets and brand health.
- Creative Direction: Evolve and elevate brand storytelling through digital content, campaigns, packaging, and community engagement.
- Customer Insight: Keep your ear to the ground – use data, customer feedback, and market trends to guide decisions and refine messaging.
- Collaboration: Work cross-functionally with Buying, Merchandising, eCommerce, and Retail to ensure alignment on seasonal plans and product drops.
What We’re Looking For
- A Brand Director with a solid track record of building and scaling brands within clothing, fashion or lifestyle sectors.
- Strong understanding of omni-channel strategies and how to tailor messaging across platforms.
- Background in apparel is essential – you’ll understand seasonality, product life cycles and go-to-market planning.
- Confident leading a brand from both a creative and commercial perspective.
- Results-driven, innovative and collaborative in style – equally comfortable in the boardroom and the brainstorm.
- An inspiring team leader with a hands-on attitude.
If you’re a proven Brand Director ready to lead from the front, shape a compelling brand story, and drive growth through exceptional marketing, we’d love to hear from you.
Brand Director employer: JR United Kingdom
Contact Detail:
JR United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Director
✨Tip Number 1
Network with professionals in the fashion and apparel industry. Attend industry events, trade shows, or local meetups in Manchester to connect with potential colleagues and influencers who can provide insights or referrals for the Brand Director role.
✨Tip Number 2
Stay updated on the latest trends in lifestyle apparel and marketing strategies. Follow relevant blogs, podcasts, and social media accounts to gather fresh ideas that you can discuss during interviews, showcasing your passion and knowledge of the industry.
✨Tip Number 3
Prepare to demonstrate your leadership style and team-building skills. Think of specific examples where you've successfully led a team or project, as this will be crucial in showing how you can inspire and manage a high-performing marketing team.
✨Tip Number 4
Research the brand's current positioning and recent campaigns. Be ready to share your thoughts on their marketing strategy and suggest innovative ideas that align with their vision, which will help you stand out as a candidate who is proactive and invested in their success.
We think you need these skills to ace Brand Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in brand management, particularly within the fashion or lifestyle sectors. Emphasise your achievements in developing and executing successful marketing strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the brand and the apparel industry. Discuss how your background aligns with the key responsibilities of the Brand Director role and provide specific examples of your past successes.
Showcase Your Leadership Skills: In your application, highlight your experience in leading teams and fostering a creative culture. Provide examples of how you've driven results through collaboration and innovative thinking.
Demonstrate Commercial Acumen: Illustrate your understanding of commercial strategies and how they relate to brand growth. Mention any relevant metrics or outcomes from previous roles that demonstrate your ability to drive revenue and brand health.
How to prepare for a job interview at JR United Kingdom
✨Showcase Your Brand Vision
As a Brand Director, it's crucial to articulate your vision for the brand clearly. Prepare to discuss how you would develop and deliver a bold marketing strategy that aligns with the company's identity and commercial ambitions.
✨Demonstrate Omni-channel Expertise
Highlight your understanding of omni-channel strategies during the interview. Be ready to provide examples of how you've successfully overseen brand delivery across various customer touchpoints, such as eCommerce, social media, and retail.
✨Emphasise Team Leadership Skills
Since you'll be leading a talented marketing team, share your experiences in building and nurturing high-performing teams. Discuss how you champion creativity and data-led thinking while fostering accountability within your team.
✨Prepare for Collaborative Scenarios
Collaboration is key in this role. Be prepared to discuss how you've worked cross-functionally with other departments like Buying, Merchandising, and eCommerce. Share specific examples of how you ensured alignment on seasonal plans and product launches.
