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- Tasks: Lead and develop marketing campaigns to maximise ROI and drive B2B lead generation.
- Company: Join an award-winning finance provider in South Manchester with a focus on growth.
- Benefits: Enjoy flexible hybrid working and the chance to manage a dynamic team.
- Why this job: Be part of a fast-paced environment where your ideas can make a real impact.
- Qualifications: Proven senior marketing experience in B2B, strong leadership, and analytical skills required.
- Other info: Collaborate across teams and bring innovation to keep strategies fresh and competitive.
The predicted salary is between 43200 - 72000 £ per year.
Would you like to work in a growing FS business in South Manchester with flexible hybrid working? A great opportunity exists within this growing, award-winning finance provider for a Marketer with a strong Digital skillset focussed on delivering industry-leading campaigns. They are looking for a strategic individual to join the business and lead and develop a strong team focussed on delivering industry-leading campaigns to maximise ROI.
Reporting directly to the Marketing Director you will manage the day-to-day activities across the function. With budgetary and team management responsibilities, you will be focussed on maximising lead generation, engaging with customers and supporting the brokers.
Key Responsibilities:- Own and optimise the marketing budget and channel mix to ensure strong ROI across paid search, paid social, CRM, email, partnerships, SEO and more.
- Manage, mentor and develop a team spanning digital, CRM, creative and third-party agencies.
- Drive B2B lead generation and campaign performance across all stages of the funnel.
- Run ABM campaigns where relevant.
- Collaborate cross-functionally with Sales, Product, Customer Experience and Project teams to align on business goals.
- Evaluate and report on performance, drawing insights to continuously improve outcomes.
- Bring new ideas and innovation to the table to keep their approach fresh, agile and competitive.
- Proven experience in a senior marketing role within a B2B environment.
- Strong leadership skills with experience managing internal teams and external partners.
- Analytical mindset with deep understanding of performance marketing and attribution.
- Hands-on experience across multiple marketing disciplines including digital, DBM, CRM, content and brand.
- Adept at turning data into insight and action.
- Natural collaborator and relationship-builder.
- Comfortable working in a fast-paced, scale-up or entrepreneurial environment.
- Strong written and verbal communication skills.
Senior Marketing Manager employer: Better Placed Ltd - A Sunday Times Top 10 Employer!
Contact Detail:
Better Placed Ltd - A Sunday Times Top 10 Employer! Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager
✨Tip Number 1
Network with professionals in the finance and marketing sectors. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in lead generation and ABM strategies.
✨Tip Number 2
Showcase your leadership skills by discussing past experiences where you successfully managed teams or projects. Be prepared to share specific examples of how you mentored team members and drove campaign performance.
✨Tip Number 3
Familiarise yourself with the latest tools and technologies used in digital marketing, especially those related to performance marketing and attribution. Being knowledgeable about these can set you apart during discussions.
✨Tip Number 4
Prepare to discuss innovative ideas for B2B lead generation and campaign optimisation. Think about how you can bring fresh perspectives to the role and be ready to present these ideas during your interview.
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive Lead Generation and ABM experience. Use specific examples from your previous roles that demonstrate your success in managing marketing budgets and leading teams.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your strategic mindset and analytical skills align with their goals of maximising ROI and driving B2B lead generation.
Showcase Leadership Experience: Emphasise your leadership skills by providing examples of how you've managed and developed teams in the past. Highlight any successful campaigns you led and the impact they had on the business.
Demonstrate Collaboration Skills: Mention instances where you've collaborated cross-functionally with other departments. This will show your ability to work well with Sales, Product, and Customer Experience teams to achieve common business goals.
How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer!
✨Showcase Your Leadership Skills
As a Senior Marketing Manager, you'll need to demonstrate your ability to lead and mentor a team. Prepare examples of how you've successfully managed teams in the past, focusing on your leadership style and the outcomes achieved.
✨Highlight Your Analytical Mindset
This role requires a strong analytical approach to performance marketing. Be ready to discuss specific metrics you've used to evaluate campaign success and how you've turned data insights into actionable strategies.
✨Demonstrate Cross-Functional Collaboration
Collaboration is key in this position. Prepare to share experiences where you've worked with sales, product, or customer experience teams to achieve common goals, showcasing your ability to build relationships across departments.
✨Bring Fresh Ideas to the Table
The company values innovation, so come prepared with ideas on how to enhance their marketing strategies. Think about recent trends in digital marketing and how they could be applied to improve lead generation and campaign performance.
