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- Tasks: Plan and launch cold email campaigns to drive replies and revenue.
- Company: Join Instantly.ai, a leading AI-driven sales outreach platform with over 35K clients.
- Benefits: Enjoy a high-growth environment with autonomy and a collaborative culture.
- Why this job: Be part of a fast-paced startup, making a real impact on client success.
- Qualifications: Experience in running successful cold email campaigns and strong copywriting skills required.
- Other info: Work closely with marketing, customer success, and growth teams for optimal results.
The predicted salary is between 36000 - 60000 £ per year.
About Instantly.ai: Instantly.ai is a leading AI-driven sales outreach and lead intelligence platform, powering over 35K companies.
The Role: We’re hiring an AI GTM Engineer (Cold Email) to supercharge the performance of our VIP Program - Instantly’s fast-growing, managed outbound service. You’ll be part strategist, part technician, part copywriter - deeply fluent in cold email best practices, automation workflows, and campaign optimization. This is a high-leverage, hands-on role where you’ll collaborate across marketing, customer success, and growth to drive real results for our VIP clients.
What You’ll Do:
- Plan and launch cold email campaigns that drive replies, meetings, and revenue.
- Own copy, targeting, sequencing, and A/B testing across multiple client accounts.
- Build scalable outbound systems using Instantly, Zapier, n8n, and CRMs.
- Ensure high deliverability through domain setup, inbox rotation, and warmup best practices.
- Act as the go-to technical and strategic expert for our managed services team.
- Create SOPs, templates, and repeatable systems to scale performance across clients.
- Analyze campaign results and continuously improve copy and workflows.
- Share learnings with the product team to inform roadmap and feature enhancements.
What You Bring:
- Proven experience running high-performing cold email campaigns at scale.
- Strong copywriting skills with a knack for writing messages that convert.
- Hands-on expertise with tools like Instantly, Zapier, n8n, and CRMs.
- Deep understanding of deliverability, inbox setup, and warmup strategies.
- Process-oriented with the ability to build and document repeatable systems.
- Data-driven mindset: you track performance, test constantly, and optimize fast.
- Clear communicator who can collaborate across technical and client-facing teams.
Why Instantly.ai?
- High-growth environment: join us on the path to unicorn status.
- Impact & autonomy: you’ll own a marquee area critical to our success. No slow processes of big enterprise companies. We move fast like a young lean startup.
- Collaborative culture: work with seasoned operators and AI experts.
Apply now and we’ll be in touch shortly.
AI GTM Engineer (Cold Email Expert) employer: Instantly.ai
Contact Detail:
Instantly.ai Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land AI GTM Engineer (Cold Email Expert)
✨Tip Number 1
Familiarise yourself with the latest trends in cold email strategies. Follow industry leaders on social media and engage with their content to stay updated on best practices and innovative techniques that can set you apart.
✨Tip Number 2
Network with professionals who are already in roles similar to the AI GTM Engineer position. Attend webinars or local meetups focused on sales outreach and automation tools to gain insights and make valuable connections.
✨Tip Number 3
Showcase your hands-on experience with tools like Instantly, Zapier, and n8n by creating a portfolio of successful campaigns you've managed. This practical demonstration of your skills can significantly boost your chances during the interview process.
✨Tip Number 4
Prepare to discuss specific metrics and results from your previous cold email campaigns. Being data-driven and ready to share how you optimised performance will demonstrate your expertise and fit for the role.
We think you need these skills to ace AI GTM Engineer (Cold Email Expert)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the AI GTM Engineer position. Familiarise yourself with cold email best practices and the tools mentioned in the job description.
Tailor Your CV: Highlight your relevant experience in running cold email campaigns and your copywriting skills. Make sure to include specific examples of successful campaigns you've managed and any tools you've used that align with the role.
Craft a Compelling Cover Letter: Use your cover letter to showcase your passion for the role and the company. Discuss how your skills and experiences make you a perfect fit for the position, particularly focusing on your strategic and technical expertise.
Showcase Data-Driven Achievements: In your application, emphasise your data-driven mindset by including metrics or results from previous campaigns. This could be open rates, response rates, or revenue generated, which will demonstrate your ability to drive real results.
How to prepare for a job interview at Instantly.ai
✨Showcase Your Cold Email Expertise
Be prepared to discuss your previous experience with cold email campaigns. Highlight specific examples where your strategies led to increased replies and meetings, as this role heavily relies on proven success in this area.
✨Demonstrate Technical Proficiency
Familiarise yourself with the tools mentioned in the job description, such as Instantly, Zapier, and n8n. During the interview, be ready to explain how you've used these tools to build scalable outbound systems and improve campaign performance.
✨Emphasise Your Copywriting Skills
Since strong copywriting is crucial for this position, prepare to showcase samples of your work. Discuss your approach to crafting messages that convert and how you adapt your writing style based on target audiences.
✨Prepare for Data-Driven Discussions
This role requires a data-driven mindset, so be ready to talk about how you track performance metrics and use A/B testing to optimise campaigns. Share specific examples of how data has informed your decisions in past roles.
