Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Plan and launch cold email campaigns to drive replies and revenue.
- Company: Join Instantly.ai, a leading AI-driven sales outreach platform powering over 35K companies.
- Benefits: Enjoy a high-growth environment with autonomy and a collaborative culture.
- Why this job: Be part of a fast-paced startup, making a real impact for VIP clients.
- Qualifications: Experience in running successful cold email campaigns and strong copywriting skills required.
- Other info: Work with seasoned operators and AI experts in a dynamic team.
The predicted salary is between 36000 - 60000 £ per year.
About Instantly.ai: Instantly.ai is a leading AI-driven sales outreach and lead intelligence platform, powering over 35K companies.
The Role: We’re hiring an AI GTM Engineer (Cold Email) to supercharge the performance of our VIP Program - Instantly’s fast-growing, managed outbound service. You’ll be part strategist, part technician, part copywriter - deeply fluent in cold email best practices, automation workflows, and campaign optimization. This is a high-leverage, hands-on role where you’ll collaborate across marketing, customer success, and growth to drive real results for our VIP clients.
What You’ll Do:
- Plan and launch cold email campaigns that drive replies, meetings, and revenue.
- Own copy, targeting, sequencing, and A/B testing across multiple client accounts.
- Build scalable outbound systems using Instantly, Zapier, n8n, and CRMs.
- Ensure high deliverability through domain setup, inbox rotation, and warmup best practices.
- Act as the go-to technical and strategic expert for our managed services team.
- Create SOPs, templates, and repeatable systems to scale performance across clients.
- Analyze campaign results and continuously improve copy and workflows.
- Share learnings with the product team to inform roadmap and feature enhancements.
What You Bring:
- Proven experience running high-performing cold email campaigns at scale.
- Strong copywriting skills with a knack for writing messages that convert.
- Hands-on expertise with tools like Instantly, Zapier, n8n, and CRMs.
- Deep understanding of deliverability, inbox setup, and warmup strategies.
- Process-oriented with the ability to build and document repeatable systems.
- Data-driven mindset: you track performance, test constantly, and optimize fast.
- Clear communicator who can collaborate across technical and client-facing teams.
Why Instantly.ai?
- High-growth environment: join us on the path to unicorn status.
- Impact & autonomy: you’ll own a marquee area critical to our success. No slow processes of big enterprise companies. We move fast like a young lean startup.
- Collaborative culture: work with seasoned operators and AI experts.
Apply now and we’ll be in touch shortly.
AI GTM Engineer (Cold Email Expert) employer: Instantly.ai
Contact Detail:
Instantly.ai Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land AI GTM Engineer (Cold Email Expert)
✨Tip Number 1
Familiarise yourself with the latest trends in cold email strategies. Research successful campaigns and understand what makes them effective. This knowledge will help you speak confidently about your ideas during interviews.
✨Tip Number 2
Network with professionals in the AI and sales outreach space. Attend webinars, join relevant online communities, and connect with people on LinkedIn. Building relationships can lead to valuable insights and potential referrals.
✨Tip Number 3
Prepare to discuss specific tools and platforms mentioned in the job description, like Instantly, Zapier, and n8n. Having hands-on experience or case studies ready to share will demonstrate your technical expertise and readiness for the role.
✨Tip Number 4
Showcase your data-driven mindset by being ready to discuss how you've tracked performance and optimised campaigns in the past. Highlighting your analytical skills will resonate well with the team at Instantly.ai.
We think you need these skills to ace AI GTM Engineer (Cold Email Expert)
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities and requirements of the AI GTM Engineer position. Familiarise yourself with cold email best practices, automation workflows, and campaign optimisation techniques.
Tailor Your CV: Highlight your relevant experience in running high-performing cold email campaigns. Emphasise your copywriting skills and any hands-on expertise with tools like Instantly, Zapier, n8n, and CRMs. Make sure your CV reflects a data-driven mindset and process-oriented approach.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Discuss specific examples of successful cold email campaigns you've managed and how you can contribute to the success of Instantly.ai's VIP Program.
Showcase Your Communication Skills: In your application, demonstrate your clear communication abilities. This is crucial for collaborating across technical and client-facing teams. Use concise language and ensure your application is well-structured and free of errors.
How to prepare for a job interview at Instantly.ai
✨Showcase Your Cold Email Expertise
Be prepared to discuss your previous experience with cold email campaigns. Highlight specific examples where your strategies led to increased replies and conversions, demonstrating your understanding of best practices.
✨Demonstrate Technical Proficiency
Familiarise yourself with the tools mentioned in the job description, such as Instantly, Zapier, and n8n. Be ready to explain how you've used these tools in past roles to build scalable systems and improve campaign performance.
✨Prepare for A/B Testing Discussions
Understand the importance of A/B testing in cold email campaigns. Be ready to share your approach to testing different copy, targeting, and sequencing, and how you analyse results to optimise future campaigns.
✨Communicate Clearly and Collaboratively
Since this role involves collaboration across various teams, practice articulating your ideas clearly. Prepare to discuss how you’ve worked with marketing, customer success, or product teams in the past to drive results.
