Senior Product Marketing Business Partner Education

Location: This is a Full Time vacancy that will close a month ago at 23:59 BST.

As a Senior Product Marketing Manager in the Education Sector, you will drive go-to-market strategy, sales enablement, and growth for IRIS' innovative Education solutions. Working collaboratively with product management, sales, and marketing, you will shape the future of our offerings, ensuring customer acquisition and revenue growth. This cross-functional role requires expertise in SaaS B2B software, an understanding of the Education software landscape, and a customer-centric mindset. Your efforts will position IRIS as a market leader in the Accountancy software space while driving adoption across our product portfolio.

Key Responsibilities:

• Position the Education Product Portfolio to meet market and customer needs by understanding the product, market, and competition.
• Develop compelling messaging to communicate product value to existing and prospective customers across all channels.
• Create and execute go-to-market strategies for product launches, feature releases, and new market expansion.
• Build product marketing collateral, including Personas, Value Propositions, Messaging Frameworks, and sales enablement tools.
• Collaborate with cross-functional teams (sales, product development, engineering, corporate communications) to drive product adoption and customer satisfaction.
• Educate internal stakeholders on product communication strategies.
• Develop a deep understanding of buyer personas, use cases, and competitor landscapes for effective product positioning.
• Monitor industry trends and adapt go-to-market strategies as needed, influencing product development.
• Track performance metrics and adjust strategies to optimize results and growth.
• Build monthly and quarterly plans for core asset deliverables (Personas, Value Propositions, Messaging Frameworks, Sales Enablement).
• Conduct market research to identify trends and insights within the Education sector.
• Create digital sales enablement tools, monitor engagement, and optimize content for better sales performance.
• Brief marketing and sales teams on messaging frameworks for new product launches and feature releases.
• Review commercial performance and core KPIs for strategic products.
• Collaborate with pricing teams to ensure competitive market positioning.
• Participate in product management meetings to influence roadmaps.
• Support cloud adoption plans with tailored messaging for different customer segments.

Minimum Requirements:

• Over 3 years of experience in SaaS technologies.
• Formal English and Maths qualifications.
• Experience in the Education software market.
• 5+ years of Product Marketing experience in B2B software.
• Excellent verbal and written communication with a professional approach.
• Proven ability to manage cross-functional teams and influence distribution channels.
• Effectively prioritise and manage competing demands.
• Positive and proactive approach.
• A natural self-starter who thrives independently.
• Strong IT skills, including Microsoft Office (Outlook, Excel, Forms, Power Automate).
• Confident, encouraging, and motivating personality.

About IRIS:

As one of the UK’s largest privately held software companies, IRIS Software Group exists to simplify the lives of businesses, schools and organisations. IRIS provides software solutions and services that substantially enhance operational compliance, efficiency and accuracy, empowering the users of our technology to look forward with certainty and confidence. Over 4 million parents use our software to connect with their child’s school, 18% of UK employees are paid via an IRIS payroll solution, 50,000 SMEs use IRIS cloud bookkeeping and 21,000 firms rely on us for legislative compliance. Our operational software is the invisible but essential beating heart of our customers’ businesses, supporting them in a range of objectives, from maintaining legislative compliance to boosting engagement with stakeholders and enhancing productivity. It’s vital these mission-critical functions work first time, every time. That’s why IRIS helps businesses run the tough stuff, stay compliant and get operational tasks done right first time, every time – so they can focus on productivity and growth. IRIS is a company built on hiring the best people; our people are our greatest assets. They enable us to be the innovative, market-leading, and high-performing company that we are today. We’re delighted to be certified as a Great Place to Work and one of the UK’s Best Workplaces for Women. These accolades confirm that our employees have a consistently positive experience at IRIS, with the certifications considering employee wellbeing, diversity and inclusion, trust in management, effective communication and recognition/reward. IRIS is committed to engaging, rewarding and empowering our employees, and this is central to what we do. This is why we work to create an environment where employees feel like they are part of a team. We believe in creating a culture of engagement and reward to develop your potential and offer long-term career success.