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- Tasks: Develop and execute strategic media plans for impactful marketing campaigns.
- Company: Join a leading Bath-based marketing agency known for creative brilliance and integrated strategies.
- Benefits: Enjoy a competitive salary, professional growth opportunities, and hybrid working options.
- Why this job: Be part of a dynamic team that bridges marketing and sales with innovative solutions.
- Qualifications: Experience in media planning, strong analytical skills, and proficiency in media tools required.
- Other info: Collaborative environment focused on creativity and industry trends.
The predicted salary is between 28800 - 48000 £ per year.
Are you a strategic thinker with a passion for blending the worlds of marketing and media? Do you thrive in a dynamic and collaborative environment? If so, my client, a leading full service marketing agency based in Bath, is looking for an experienced Media Planner to join their team.
This agency is at the forefront of integrated marketing, where smart strategy meets creative brilliance. They specialise in creating seamless and impactful marketing campaigns that resonate across traditional and digital channels. They pride themselves on their ability to bridge the gap between marketing and sales, delivering comprehensive solutions that drive results.
As a Media Planner you will play a pivotal role in developing and executing strategic media plans that align with clients' business objectives.
Key responsibilities include:- Collaborate with clients and internal teams to understand campaign goals, target audiences, and messaging strategies.
- Conduct in-depth research on target demographics, market trends, and media channels to inform media planning decisions.
- Develop comprehensive media plans that integrate both traditional and digital channels to maximise campaign reach and impact.
- Utilise data and analytics to optimise media plans throughout the campaign lifecycle.
- Negotiate and maintain relationships with media vendors to secure favourable rates and placements.
- Stay abreast of industry trends and emerging technologies to recommend innovative and effective media solutions.
- Proven experience as a Media Planner in an agency, with a track record of successful campaign execution.
- Strong understanding of offline (press, inserts, door drop, etc) and digital media channels.
- Excellent analytical and strategic thinking skills.
- Exceptional communication and negotiation abilities.
- Proficient in media planning tools and software.
- Competitive salary commensurate with experience.
- Opportunities for professional development and growth within a dynamic agency.
- Collaborative and creative work environment.
- Comprehensive benefits package.
- Hybrid working.
If you are a strategic thinker with a passion for media planning and want to contribute to cutting-edge marketing campaigns, we want to hear from you! Please get in touch with Theo @ ADLIB to find out more.
Media Planner employer: ADLIB Recruitment | B Corp™
Contact Detail:
ADLIB Recruitment | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Media Planner
✨Tip Number 1
Familiarise yourself with the latest trends in both digital and traditional media. Understanding how these channels interact will help you demonstrate your strategic thinking during interviews.
✨Tip Number 2
Network with professionals in the marketing and media industry, especially those who work in agencies. Attend relevant events or webinars to make connections that could lead to referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've worked on, focusing on your role in developing media plans and how you used data to optimise them. This will showcase your hands-on experience.
✨Tip Number 4
Research the agency's previous campaigns and be ready to share your thoughts on them. This shows your genuine interest in their work and allows you to suggest innovative ideas during your conversation.
We think you need these skills to ace Media Planner
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience as a Media Planner. Focus on your achievements in both digital and traditional media channels, and use specific metrics to demonstrate your success.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for media planning and strategic thinking. Mention how your skills align with the agency's goals and provide examples of past campaigns you've successfully executed.
Showcase Analytical Skills: In your application, emphasise your analytical abilities. Discuss how you have used data and analytics in previous roles to optimise media plans and improve campaign performance.
Highlight Collaboration Experience: Since the role involves working closely with clients and internal teams, include examples of successful collaborations in your application. This will demonstrate your ability to thrive in a dynamic and collaborative environment.
How to prepare for a job interview at ADLIB Recruitment | B Corp™
✨Showcase Your Strategic Thinking
As a Media Planner, your ability to think strategically is crucial. Be prepared to discuss specific examples of how you've developed and executed media plans in the past, highlighting your thought process and the results achieved.
✨Demonstrate Your Knowledge of Media Channels
Familiarise yourself with both traditional and digital media channels. During the interview, be ready to talk about how you have successfully integrated these channels in previous campaigns and the impact it had on reaching target audiences.
✨Highlight Your Analytical Skills
Analytical skills are key for optimising media plans. Prepare to discuss how you've used data and analytics in your previous roles to inform decisions and improve campaign performance. Specific metrics or case studies can make your points more compelling.
✨Prepare for Negotiation Scenarios
Negotiating with media vendors is part of the job. Think of examples where you've successfully negotiated rates or placements. Be ready to role-play a negotiation scenario during the interview to demonstrate your skills in this area.
