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- Tasks: Develop and execute strategic media plans for impactful marketing campaigns.
- Company: Join a leading Bath-based marketing agency known for creative brilliance and integrated strategies.
- Benefits: Enjoy a competitive salary, professional growth opportunities, and hybrid working options.
- Why this job: Be part of a dynamic team that bridges marketing and sales with innovative solutions.
- Qualifications: Experience in media planning, strong analytical skills, and proficiency in media tools required.
- Other info: Collaborate with clients and vendors to optimise campaigns and stay ahead of industry trends.
The predicted salary is between 28800 - 48000 £ per year.
Are you a strategic thinker with a passion for blending the worlds of marketing and media? Do you thrive in a dynamic and collaborative environment? If so, my client, a leading full service marketing agency based in Bath, is looking for an experienced Media Planner to join their team.
This agency is at the forefront of integrated marketing, where smart strategy meets creative brilliance. They specialise in creating seamless and impactful marketing campaigns that resonate across traditional and digital channels. They pride themselves on their ability to bridge the gap between marketing and sales, delivering comprehensive solutions that drive results.
As a Media Planner you will play a pivotal role in developing and executing strategic media plans that align with clients' business objectives. Key responsibilities include:
- Collaborate with clients and internal teams to understand campaign goals, target audiences, and messaging strategies.
- Conduct in-depth research on target demographics, market trends, and media channels to inform media planning decisions.
- Develop comprehensive media plans that integrate both traditional and digital channels to maximise campaign reach and impact.
- Utilise data and analytics to optimise media plans throughout the campaign lifecycle.
- Negotiate and maintain relationships with media vendors to secure favourable rates and placements.
- Stay abreast of industry trends and emerging technologies to recommend innovative and effective media solutions.
Qualifications:
- Proven experience as a Media Planner in an agency, with a track record of successful campaign execution.
- Strong understanding of offline (press, inserts, door drop, etc) and digital media channels.
- Excellent analytical and strategic thinking skills.
- Exceptional communication and negotiation abilities.
- Proficient in media planning tools and software.
What They Offer:
- Competitive salary commensurate with experience.
- Opportunities for professional development and growth within a dynamic agency.
- Collaborative and creative work environment.
- Comprehensive benefits package.
- Hybrid working.
If you are a strategic thinker with a passion for media planning and want to contribute to cutting-edge marketing campaigns, we want to hear from you!
Media Planner employer: ADLIB Recruitment | B Corp™
Contact Detail:
ADLIB Recruitment | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Media Planner
✨Tip Number 1
Familiarise yourself with the latest trends in both digital and traditional media. This will not only help you understand the landscape better but also allow you to speak confidently about innovative strategies during your interview.
✨Tip Number 2
Network with professionals in the marketing and media industry, especially those who work in agencies. Attend relevant events or webinars to make connections that could provide insights or even referrals for the Media Planner role.
✨Tip Number 3
Prepare to discuss specific campaigns you've worked on in the past. Be ready to explain your thought process, the strategies you implemented, and the results achieved, as this will demonstrate your hands-on experience and strategic thinking.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you use data to inform your media planning decisions. Highlight any tools or software you are proficient in, as this is crucial for optimising media plans effectively.
We think you need these skills to ace Media Planner
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Media Planner. Familiarise yourself with the key skills required, such as strategic thinking, analytical abilities, and knowledge of both digital and traditional media channels.
Tailor Your CV: Customise your CV to highlight relevant experience in media planning. Emphasise any successful campaigns you've worked on, showcasing your ability to blend marketing strategies with media execution.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for media planning and your understanding of the agency's approach. Mention specific examples of how your skills align with their needs and how you can contribute to their innovative campaigns.
Showcase Your Analytical Skills: In your application, provide examples of how you've used data and analytics to inform media planning decisions. Highlight any tools or software you're proficient in that are relevant to the role.
How to prepare for a job interview at ADLIB Recruitment | B Corp™
✨Showcase Your Strategic Thinking
As a Media Planner, your ability to think strategically is crucial. Be prepared to discuss specific examples of how you've developed and executed media plans in the past. Highlight your thought process and how it aligns with clients' business objectives.
✨Demonstrate Your Research Skills
Research is key in media planning. During the interview, mention how you conduct in-depth research on target demographics and market trends. Bring examples of how this research has informed your media planning decisions in previous roles.
✨Familiarise Yourself with Tools and Software
Make sure you're well-versed in the media planning tools and software relevant to the role. Be ready to discuss your experience with these tools and how they have helped you optimise media plans throughout campaign lifecycles.
✨Prepare for Negotiation Scenarios
Negotiation skills are essential for securing favourable rates and placements with media vendors. Think of scenarios where you've successfully negotiated in the past and be ready to share these experiences during the interview.
