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- Tasks: Join us to drive growth for PlayStation Plus through innovative campaigns and data-driven strategies.
- Company: PlayStation is a global leader in entertainment, creating iconic gaming products and services.
- Benefits: Enjoy hybrid working, private medical insurance, 25 days holiday, and access to an on-site gym.
- Why this job: Be part of a dynamic team that values creativity, collaboration, and a passion for gaming.
- Qualifications: 3+ years in a subscription-based role; strong project management and communication skills required.
- Other info: We embrace diversity and encourage all passionate individuals to apply.
The predicted salary is between 36000 - 60000 £ per year.
PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognised as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more. PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity.
Role overview: Our team operates within the ‘Services Commercial’ group who are dedicated to driving growth and engagement of PlayStation’s subscription services. This wider group strives to maximise new subscriber acquisition, improve subscriber retention, and provide a compelling reason for people to return to the service year after year. Our core product, PlayStation Plus, is critically important to PlayStation’s vision and strategy. This role reports into the Subscription Optimisation team who are responsible for delivery, execution, Go-to-Market organisation and optimisation of processes, campaigns and initiatives across the ‘Services Commercial’ group.
The successful candidate will support the operational delivery of plans to drive growth from the PlayStation Plus subscriber base - driving new acquisitions, upgrades of subscribers, engagement, and mitigating downgrades. You will be required to work with Services Trading and Insights teams to roll out activity with collaboration across a wide range of global teams outside of Services including Operations, Marketing, Product, CEM and many more. The candidate will also be responsible for optimising operational processes, improving campaign impact, finding efficiencies in timelines and delivery, and driving collaboration across PlayStation. They will work creatively to ensure the business can move swiftly to take advantage of commercial opportunities.
What you’ll be doing:
- Coordinating the delivery of customer-facing activity and offers
- Spearheading campaign launches focused on enhancing customer conversion and engagement, with iterative refinements based on data insights.
- Employ project management techniques: briefing, organising and managing the delivery of tactical and strategic projects – for both mass-market and targeted audiences
- Maintain transparent communication with all stakeholders and proactively resolve issues to ensure seamless campaign execution and cohesive customer experiences.
- Monitor campaign performance through metrics such as click-through rates, conversion rates and other relevant data to identify areas for improvement.
- Continuously assess and optimise always-on campaigns, ensuring they effectively support the subscriber lifecycle and GTM strategies.
- Develop and implement targeted audience segmentation strategies to tailor campaigns for specific customer attributes, enhancing relevancy and impact.
- Strategically allocate and manage resources to ensure timely execution of GTM campaigns across various stages and touch points.
- Host quarterly campaign planning sessions to secure the correct resource allocation from supporting teams to deliver those initiatives
- Drive collaboration across functional teams including marketing, insights, operations, product and customer service to ensure seamless integration and execution of GTM initiatives.
- Actively engage with partners across the organisation to align GTM strategies with broader business goals and customer expectations.
- Continuously monitoring and optimising campaign performance
- Effectively prioritise activity to optimise resources across the department
What we are looking for:
- 3+ years (or equivalent) proven experience working in a subscription-based analytical or commercial role
- Excellent project management skills with attention to detail
- Strong communicator and collaborator to rally teams together behind initiatives
- Strong organisational skills, structured problem solver with the ability to manage and prioritise multiple requests at the same time
- Drive to improve on existing processes and not accept ‘good enough’ or ‘the norm’
- A tenacity to understand your product, not just how customers use it, but how the technology works behind the scenes
- Solution focused and problem-solving attitude
- Bonus: An understanding of Gaming or Subscriptions customers and their needs
- Bonus: Some experience with Adobe Analytics and/or Tableau
Discretionary bonus opportunity
Hybrid Working (within Flexmodes)
Private Medical Insurance
25 days holiday per year
On Site Gym
Free soft drinks
Access to cycle garage and showers
Equal Opportunity Statement: Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
Subscription Optimisation Specialist employer: Sony Interactive Entertainment Inc.
Contact Detail:
Sony Interactive Entertainment Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Subscription Optimisation Specialist
✨Tip Number 1
Familiarise yourself with PlayStation's subscription services, especially PlayStation Plus. Understanding the product inside and out will help you speak confidently about how to drive growth and engagement during interviews.
✨Tip Number 2
Network with current or former employees of PlayStation on platforms like LinkedIn. Engaging in conversations can provide insights into the company culture and expectations, which can be invaluable during your application process.
✨Tip Number 3
Showcase your project management skills by preparing examples of past campaigns you've managed. Be ready to discuss how you coordinated teams and resources to achieve successful outcomes, as this is crucial for the role.
✨Tip Number 4
Stay updated on industry trends related to subscription services and gaming. Being knowledgeable about competitors and market dynamics will demonstrate your passion and readiness to contribute to PlayStation's success.
We think you need these skills to ace Subscription Optimisation Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in subscription-based roles, project management, and analytical skills. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: In your cover letter, express your passion for gaming and technology. Discuss how your previous experiences align with the responsibilities of the Subscription Optimisation Specialist role, particularly in driving subscriber growth and engagement.
Showcase Your Analytical Skills: Provide specific examples of how you've used data insights to improve campaign performance or customer engagement in past roles. This will demonstrate your ability to monitor and optimise campaigns effectively.
Highlight Collaboration Experience: Emphasise your experience working with cross-functional teams. Mention any successful projects where you coordinated with marketing, operations, or product teams to achieve common goals, as this is crucial for the role.
How to prepare for a job interview at Sony Interactive Entertainment Inc.
✨Understand the Subscription Landscape
Familiarise yourself with the subscription model, particularly in gaming. Be prepared to discuss how you can drive subscriber acquisition and retention for PlayStation Plus, showcasing your knowledge of industry trends and customer behaviours.
✨Showcase Project Management Skills
Highlight your project management experience by discussing specific campaigns you've managed. Use examples that demonstrate your ability to coordinate multiple stakeholders and deliver projects on time, as this role requires strong organisational skills.
✨Data-Driven Decision Making
Prepare to talk about how you've used data insights to optimise campaigns in the past. Discuss metrics like click-through rates and conversion rates, and be ready to suggest ways to improve campaign performance based on these insights.
✨Emphasise Collaboration
This role involves working with various teams across the organisation. Be ready to share examples of how you've successfully collaborated with different departments, such as marketing or product teams, to achieve common goals.
