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For Companies At a Glance
- Tasks: Lead daily operations, drive growth, and manage e-commerce performance.
- Company: The Hippie Shake is a fashion brand focused on sustainable, heirloom-quality pieces.
- Benefits: Enjoy remote work flexibility, competitive salary, and performance bonuses.
- Why this job: Join a passionate team shaping the future of fashion with creativity and care.
- Qualifications: Experience in growing fashion or e-commerce brands, strong analytical skills required.
- Other info: Every order plants a tree, promoting sustainability and ethical production.
The predicted salary is between 60000 - 70000 £ per year.
Location: Primarily remote, with occasional in-person days in London for planning, collaboration, or problem solving.
Type: Full-Time
Salary: £60,000–£70,000 (depending on experience) + performance-based bonuses.
About The Hippie Shake
Founded in 2016, The Hippie Shake is a fashion brand creating heirloom-worthy pieces designed to be loved and worn forever. As a small, founder-led team with big ambitions and a growing global community, we’re entering an exciting new chapter — and looking for someone special to help us write it. With a baby joining our family this autumn and a brand to nurture and scale, we’re looking for a strategic, analytical and operationally minded General Manager to work closely with the founders and lead the day-to-day business – ensuring we can grow sustainably and creatively.
The Role
This is a broad, high-impact role that spans revenue growth, operational efficiency, and strategic execution. We’re on the lookout for a hands-on leader who can take the reins on day-to-day operations while driving sustainable, data-backed growth across all areas of the brand.
You’ll work closely with us (Naomi & Ben – co-founders), guiding freelancers, agencies, and partners to bring capsule launches to life and keep everything flowing. You’ll be the kind of person who can spot what needs doing, take ownership, and make decisions with clarity and care — freeing us up to focus on vision, design, and the bigger picture. You’ll bring proven experience growing a fashion or e-commerce brand and know how to connect the dots between marketing, ops, product, and performance.
Responsibilities
- Growth & Performance
- Own e-commerce performance – analysing sales, traffic, conversion, AOV, and retention.
- Work with our digital agency and social freelancer to optimise paid/organic performance.
- Keep the marketing calendar sharp and strategic – from email flows to capsule launches.
- Ensure ad spend, channels and customer journeys are aligned with brand goals.
- Use insights and analytics to guide smart decisions across the funnel.
- Lead the day-to-day: coordinating capsule launches, product timelines, and agency handovers.
- Manage communication between our garment technologist, 3PL and creative leads.
- Own timelines and launch execution — keeping everything moving without chaos.
- Spot inefficiencies or blockers and fix them with pragmatic, systems-driven solutions.
- Optimise internal workflows and processes — from content planning to stock flow.
- Act as the central link between all partners — holding freelancers and agencies accountable.
- Support and empower the founders by removing daily stress and decision bottlenecks.
- Contribute to a positive and collaborative culture rooted in creativity and care.
- Set up and maintain weekly performance dashboards – giving visibility into key metrics.
- Track budget performance, campaign ROI, and product/category insights.
- Flag opportunities or risks early – and make recommendations backed by data.
- Support in forecasting, goal-setting and strategic planning alongside the founders.
You’ll Thrive in This Role If...
- You’ve helped grow a fashion, lifestyle or ecommerce brand (ideally £1m–£10m revenue).
- You’re confident managing both creative processes and operational execution.
- You’re analytical – but not robotic. You trust your gut and your spreadsheets.
- You’ve worked with freelancers, agencies, and internal teams – and made it feel seamless.
- You love streamlining chaos – calendars, folders, assets, Slack channels and more.
- You have a good grasp of Shopify, Klaviyo, Google Analytics (or equivalents).
- You’re calm, capable, and kind – especially when things go a bit sideways.
- You’re highly organised, proactive and a natural problem-solver.
Bonus Points For...
- Previous roles like Head of Ops, Ecom Manager, GM or Fractional COO.
- A background in small/startup brands, especially those with a creative core.
- Experience with ethical/sustainable production models or circular fashion.
- A personal love of vintage & the 60s/70s.
- Implementing tools, systems or SOPs in a growing team.
Why Join Us?
- Be part of an independent brand with a loyal community and standout aesthetic.
- Work closely with passionate founders who genuinely care about creativity, culture and values.
- Flexibility around location, schedule and how you work best.
- Make a real impact — your ideas and leadership will shape the future of the brand.
- A slower, more thoughtful approach to fashion – one that values quality over hype.
- Every order plants a tree – and every piece is crafted to be loved, not landfilled.
How to Apply
Email us at ben@thehippieshake.co.uk with:
- Your CV
- A short note (max 300 words) on why this feels like your next move.
- Any relevant links (LinkedIn, portfolio, case study, etc.).
General Manager – Fashion & E-commerce employer: The Hippie Shake
Contact Detail:
The Hippie Shake Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land General Manager – Fashion & E-commerce
✨Tip Number 1
Familiarise yourself with The Hippie Shake's brand values and aesthetic. Understanding their commitment to sustainability and quality will help you align your vision with theirs during any discussions or interviews.
✨Tip Number 2
Prepare to discuss specific examples of how you've driven growth in previous roles, particularly in fashion or e-commerce. Highlight your analytical skills and how you've used data to inform decisions that led to successful outcomes.
✨Tip Number 3
Showcase your experience with tools like Shopify, Klaviyo, and Google Analytics. Being able to speak confidently about these platforms will demonstrate your technical proficiency and readiness to manage e-commerce performance effectively.
✨Tip Number 4
Emphasise your leadership style and how you foster collaboration among teams and freelancers. The Hippie Shake values a positive culture, so sharing your approach to empowering others will resonate well with the founders.
We think you need these skills to ace General Manager – Fashion & E-commerce
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in fashion and e-commerce. Focus on achievements that demonstrate your ability to drive growth and manage operations effectively.
Craft a Compelling Note: In your short note, clearly articulate why you are passionate about this role and how your skills align with the company's vision. Use specific examples from your past experiences to illustrate your points.
Showcase Relevant Links: Include links to your LinkedIn profile, portfolio, or any case studies that showcase your work in fashion or e-commerce. This will provide additional context to your application and demonstrate your expertise.
Proofread Your Application: Before sending your application, double-check for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at The Hippie Shake
✨Show Your Passion for Fashion
Make sure to express your genuine love for fashion and e-commerce during the interview. Share personal experiences or insights that highlight your enthusiasm for the industry, as this will resonate with the founders and demonstrate your alignment with the brand's values.
✨Prepare Data-Driven Insights
Since the role requires analytical skills, come prepared with data-driven insights from your previous experiences. Discuss specific metrics you've improved in past roles, such as conversion rates or customer retention, to showcase your ability to drive performance.
✨Demonstrate Leadership Skills
Be ready to discuss your leadership style and how you've successfully managed teams or projects in the past. Highlight examples where you've empowered others, streamlined processes, or resolved conflicts, as this will show your capability to lead a diverse team effectively.
✨Ask Thoughtful Questions
Prepare insightful questions about the company's future plans, culture, and challenges they face. This not only shows your interest in the role but also gives you a chance to assess if the company aligns with your values and career goals.
