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- Tasks: Lead marketing strategies and campaigns for a vital product in rare disease treatment.
- Company: Sobi is a global biopharmaceutical company dedicated to transforming lives through innovative medicines.
- Benefits: Enjoy work/life balance, professional growth opportunities, and competitive compensation.
- Why this job: Make a real impact in healthcare while working in a collaborative and inclusive environment.
- Qualifications: 2+ years in UK pharmaceutical brand management; experience in Haematology or Rare Disease preferred.
- Other info: Hybrid role with office presence required once a week; join a passionate team making a difference.
The predicted salary is between 36000 - 60000 £ per year.
Full-time Sobi Location: UK
At Sobi, the work we do every day redefines the standards of care and transforms the lives of people living with rare diseases. As a diverse team of entrepreneurial people, we are passionate about our growth journey towards becoming a global leader, making a difference for rare disease patients, moving quickly and always challenging the status quo. We are committed to an inclusive, sustainable and flexible workplace that fosters growth and development.
About the role
As the brand lead for a high priority strategically important product for the treatment of primary chronic immune thrombocytopenia (ITP), you will craft and execute compelling marketing strategies, design innovative campaigns, and partner with leading healthcare professionals to elevate the product’s presence in a fast-evolving and high-stakes therapy area. You’ll take ownership of cross-functional brand planning, stakeholder engagement, and impactful promotional initiatives that drive results. This is more than a marketing role – it’s a platform to shape the future of a product that matters, with the autonomy to make a visible difference and the support of a passionate, collaborative team. The position is a hybrid role, with an expectation of being at the office 1 day per week as a minimum, located at our UK office in Cambridge and reporting to the Marketing Manager – Specialty Care.
Your impact will include:
- Leading all marketing activities and promotional campaigns for the assigned brand in the UK & Ireland
- Driving brand strategy through cross-functional planning and seamless collaboration
- Engaging directly with KOLs and external stakeholders to strengthen brand advocacy
- Delivering stand-out speaker meetings, webinars and congress presence
- Supporting and training the field force to execute aligned and impactful messaging
- Ensuring full compliance with ABPI/IPHA codes, while pushing for creativity and innovation
About you
You’re a proactive and strategic marketer with UK pharmaceutical experience, confident working cross-functionally and leading from the front. You thrive on turning insights into action, are digitally savvy, and bring energy, creativity and purpose to everything you do. Ready to make a real impact, you’re looking for a role where your contribution truly matters and is recognised.
What we’re looking for:
- Minimum 2 years’ experience in UK pharmaceutical brand management
- A track record of success – ideally within Haematology or Rare Disease
- Expertise in Veeva PromoMats, CLM, Engage and CRM platforms
- Strong NHS landscape knowledge, including pricing and access pathways
- ABPI qualification highly desirable and a deep understanding of the ABPI and IPHA Code of Practice essential
- A strategic thinker with strong commercial acumen and a collaborative spirit
- A full UK driving license
Here at Sobi we live by our core values: Care, Ambition, Urgency, Ownership and Partnership!
How to apply
We have an ongoing selection process in this recruitment and ask you to send your application as soon as possible. Click apply and include your resume.
Why Join Us?
Here at Sobi, our mission and culture get us excited to come to work every day, but here are a few more reasons to join our team:
- Emphasis on work/life balance
- Collaborative and team-oriented environment
- Opportunities for professional growth
- Diversity and Inclusion
- Competitive compensation for your work
- Making a positive impact to help ultra-rare disease patients who are in need of effective treatments
Sobi is a global company with over 1,900 employees in more than 30 countries and is committed to the societies where we operate. We are a specialised international biopharmaceutical company transforming the lives of people with rare and debilitating diseases, providing reliable access to innovative medicines in the areas of haematology, immunology, and specialty care.
Sobi Culture
At Sobi, we refuse to accept the status quo. This is because we have witnessed first-hand the challenges facing those affected by rare diseases and have used this knowledge to shape our business to find new ways of helping them. As a specialised biopharmaceutical company, we are dedicated to rare diseases. And we see this focus as a strength. By effectively turning our research into ground-breaking treatments, we help make medicine more accessible and open more possibilities for patients and more opportunities for those caring for them. This has been our approach since day one, but we know we can’t change the world of rare diseases on our own. Accomplishing this requires strong partnerships with patients, partners and stakeholders across the entire value chain. Together, we define how our business can create solutions that serve the needs of those affected by rare diseases while facilitating sustainable growth.
Brand Manager Thrombocytopenia (primary chronic ITP) employer: Sobi, Inc
Contact Detail:
Sobi, Inc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager Thrombocytopenia (primary chronic ITP)
✨Tip Number 1
Familiarise yourself with the latest trends and developments in the field of haematology and rare diseases. This knowledge will not only help you understand the market better but also demonstrate your commitment and passion for the role during interviews.
✨Tip Number 2
Network with professionals in the pharmaceutical industry, especially those who have experience in brand management or work with ITP products. Engaging with key opinion leaders (KOLs) can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Showcase your digital marketing skills by staying updated on the latest tools and platforms relevant to pharmaceutical marketing. Being proficient in Veeva PromoMats and CRM systems will set you apart from other candidates.
✨Tip Number 4
Prepare to discuss how you would approach cross-functional collaboration in your previous roles. Highlight specific examples where you successfully worked with different teams to achieve a common goal, as this is crucial for the Brand Manager position.
We think you need these skills to ace Brand Manager Thrombocytopenia (primary chronic ITP)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in pharmaceutical brand management, especially in haematology or rare diseases. Use specific examples to demonstrate your achievements and how they align with the role at Sobi.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Mention your understanding of the challenges faced by patients with rare diseases and how your skills can contribute to Sobi's mission.
Highlight Relevant Skills: Emphasise your expertise in Veeva PromoMats, CLM, Engage, and CRM platforms. Also, mention your knowledge of the NHS landscape, pricing, and access pathways, as these are crucial for the position.
Showcase Your Strategic Thinking: Provide examples of how you've successfully developed and executed marketing strategies in previous roles. Highlight your ability to turn insights into action and your collaborative spirit, which are key attributes for this position.
How to prepare for a job interview at Sobi, Inc
✨Understand the Brand and Product
Before your interview, make sure you thoroughly research Sobi and the specific product you'll be managing. Understand its significance in treating primary chronic ITP and be prepared to discuss how you can elevate its presence in the market.
✨Showcase Your Strategic Thinking
Be ready to demonstrate your strategic marketing skills. Prepare examples of past campaigns you've led, focusing on how you turned insights into actionable strategies that drove results, especially in the pharmaceutical sector.
✨Engage with Key Opinion Leaders (KOLs)
Since engaging with KOLs is a crucial part of the role, think of ways you've successfully built relationships with healthcare professionals in the past. Be prepared to discuss how you would approach this in your new role.
✨Highlight Your Compliance Knowledge
Given the importance of compliance with ABPI/IPHA codes, be ready to discuss your understanding of these regulations. Share any experiences where you ensured compliance while still pushing for creativity in your marketing efforts.
