UA Manager - F2P Mobile Games

Are you an experienced User Acquisition Manager with a passion for mobile games and performance marketing? We’re working with a well-established games studio who are seeking a User Acquisition Manager to drive player growth for their portfolio of free-to-play mobile games. Based in London (hybrid, 2 days a week onsite), this is your chance to lead paid marketing strategies, manage multi-platform campaigns, and collaborate across creative, product, and analytics teams to scale user growth profitably. What you\’ll be doing: Leading user acquisition campaigns across multiple digital channels including Meta, Google, Unity, TikTok, and others Managing channel-level budgets, with a focus on driving strong CPI, ROAS, LTV, and retention performance Using performance data to continuously optimise campaigns and drive efficient scaling Collaborating with creative teams to test and iterate ad creatives based on insights and trends Working closely with product, analytics, and live ops teams to align marketing with in-game activity Supporting cross-promotion strategies across multiple titles What we’re looking for: 2-5 years of hands-on UA experience in mobile gaming or app environments A proven track record of scaling performance campaigns profitably Deep understanding of campaign analytics—comfortable using Excel, dashboards, or SQL Knowledge of mobile attribution platforms and frameworks (e.g. SKAdNetwork, ATT) Experience with casual F2P mobile titles and familiarity with monetisation, retention, and cross-functional live ops collaboration Sound like your kind of role? Reach out to Andy Demetriou – ad@skillsearch.com or apply here! #J-18808-Ljbffr