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- Tasks: Lead user acquisition campaigns for exciting free-to-play mobile games.
- Company: Join a well-established games studio in the heart of London.
- Benefits: Enjoy hybrid working, with 2 days onsite and flexible hours.
- Why this job: Be at the forefront of mobile gaming marketing and drive player growth.
- Qualifications: 2-5 years of UA experience in mobile gaming is essential.
- Other info: Collaborate with creative and analytics teams to optimise campaigns.
The predicted salary is between 36000 - 60000 £ per year.
Are you an experienced User Acquisition Manager with a passion for mobile games and performance marketing? We’re working with a well-established games studio who are seeking a User Acquisition Manager to drive player growth for their portfolio of free-to-play mobile games. Based in London (hybrid, 2 days a week onsite), this is your chance to lead paid marketing strategies, manage multi-platform campaigns, and collaborate across creative, product, and analytics teams to scale user growth profitably.
What you'll be doing:
- Leading user acquisition campaigns across multiple digital channels including Meta, Google, Unity, TikTok, and others
- Managing channel-level budgets, with a focus on driving strong CPI, ROAS, LTV, and retention performance
- Using performance data to continuously optimise campaigns and drive efficient scaling
- Collaborating with creative teams to test and iterate ad creatives based on insights and trends
- Working closely with product, analytics, and live ops teams to align marketing with in-game activity
- Supporting cross-promotion strategies across multiple titles
What we’re looking for:
- 2-5 years of hands-on UA experience in mobile gaming or app environments
- A proven track record of scaling performance campaigns profitably
- Deep understanding of campaign analytics—comfortable using Excel, dashboards, or SQL
- Knowledge of mobile attribution platforms and frameworks (e.g. SKAdNetwork, ATT)
- Experience with casual F2P mobile titles and familiarity with monetisation, retention, and cross-functional live ops collaboration
Sound like your kind of role? Reach out to Andy Demetriou - ad@skillsearch.com or apply here!
UA Manager - F2P Mobile Games employer: Skillsearch Limited
Contact Detail:
Skillsearch Limited Recruiting Team
ad@skillsearch.com
StudySmarter Expert Advice 🤫
We think this is how you could land UA Manager - F2P Mobile Games
✨Tip Number 1
Familiarise yourself with the latest trends in mobile gaming and user acquisition strategies. This will not only help you understand the market better but also allow you to speak confidently about your insights during interviews.
✨Tip Number 2
Network with professionals in the mobile gaming industry, especially those who have experience in user acquisition. Attend relevant events or join online forums to build connections that could lead to valuable referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on metrics like CPI, ROAS, and LTV. Being able to showcase your hands-on experience with data-driven results will set you apart from other candidates.
✨Tip Number 4
Research the company’s portfolio of games and think about how you would approach user acquisition for each title. This shows initiative and a genuine interest in their products, which can impress hiring managers.
We think you need these skills to ace UA Manager - F2P Mobile Games
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in user acquisition, particularly in mobile gaming. Emphasise any successful campaigns you've managed and the metrics that demonstrate your impact.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for mobile games and performance marketing. Mention specific experiences that align with the job description, such as managing budgets or optimising campaigns.
Showcase Analytical Skills: In your application, provide examples of how you've used data to drive campaign decisions. Highlight your proficiency with tools like Excel, dashboards, or SQL, as these are crucial for the role.
Highlight Collaboration Experience: Since the role involves working closely with creative, product, and analytics teams, include examples of past collaborations. This will demonstrate your ability to work cross-functionally and support marketing strategies effectively.
How to prepare for a job interview at Skillsearch Limited
✨Show Your Passion for Mobile Games
Make sure to express your enthusiasm for mobile games during the interview. Share specific examples of games you enjoy and how they inspire your approach to user acquisition. This will demonstrate your genuine interest in the industry.
✨Highlight Your Analytical Skills
Since the role requires a deep understanding of campaign analytics, be prepared to discuss your experience with data analysis tools like Excel or SQL. Bring examples of how you've used data to optimise campaigns and improve performance metrics.
✨Discuss Cross-Functional Collaboration
The job involves working closely with creative, product, and analytics teams. Be ready to share experiences where you've successfully collaborated across departments to achieve marketing goals, particularly in the context of mobile gaming.
✨Prepare for Technical Questions
Familiarise yourself with mobile attribution platforms and frameworks such as SKAdNetwork and ATT. Expect questions that assess your knowledge in these areas, so brush up on the latest trends and best practices in user acquisition.
