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- Tasks: Join our dynamic Beverages team as a Brand Manager, leading exciting marketing projects.
- Company: Pepsi Beverages UK is home to iconic brands like Pepsi Max and Lipton, driving growth in the beverage market.
- Benefits: Enjoy flexible working, competitive salary, bonuses, and perks like gym discounts and electric car schemes.
- Why this job: Be part of a high-performing team shaping the future of soft drinks with innovative campaigns.
- Qualifications: Experience in consumer marketing, creativity, and strong analytical skills are essential for success.
- Other info: Roles based in Reading with travel; no sponsorship or relocation offered.
The predicted salary is between 36000 - 60000 £ per year.
Internal posting. Please note that there are 5 x UK Brand Manager positions opening on the Internal Beverages team. To avoid duplicative applications and to streamline the interview process, please apply directly to this requisition. Further insight into the individual roles can be found below. If you have an interest in a particular role, please do highlight on your application at the top of your CV. You will likely be invited to an open brand manager interview in consideration for all roles, with preferences discussed during the interview process. Roles will be Reading based with travel to both London and Carlsberg Britvic in Hemel Hempstead. No sponsorship or relocation offered.
Why join the international Beverages team? At Pepsi Beverages UK we are proud to lead a portfolio of some of the UK’s most iconic brands. The UK is one of Pepsi International Beverages' Anchor Markets with ambitious growth targets and a really exciting agenda to lead the next generation of Soft Drink growth. Working with our bottling partner - Carlsberg Britvic - this is a high-performing team on a strong growth trajectory with some really exciting ambitions ahead.
Responsibilities:
- Opportunity for an established Brand Manager to join our PEPSI GB Marketing team, working across a range of projects from activations to innovation.
- Opportunity for an entrepreneurial Brand Manager to join our Gatorade GB Marketing team, leading our re-entry into the market with a new hydration product.
- Opportunity for a consumer centric Brand Manager in GB on global #1 Ice Tea brand Lipton, delivering the ambitious growth agenda.
- Role will focus on executing our exciting sports partnership agenda across existing properties and future opportunities.
- An opportunity for a brand manager looking for their next role within the fastest growing category of soft drinks - managing all end to end activation.
Our Brand Managers will lead the launch execution of the marketing plans, including the performance marketing with support of the agency, the wider marketing plan and work closely with the Sector and Global teams. You will connect closely with Consumer Insights, Creative agencies, TCP team, media partners, R&D & Supply Chain, as you work across a series of exciting projects for the coming year. You will be responsible for developing large-scale brand campaigns and activations that will continue to differentiate PEPSI within the category.
Qualifications:
- Consumer marketing experience using a broad range of marketing mix elements, to deliver proven growth in brand penetration.
- Proven ability to take consumer and customer insight and translate into plans that unlock brand growth.
- Creative – ability to bring a fresh, creative approach to problem solving.
- A natural intuition for consumer trends & how to translate them into marketing strategies.
- A real passion for Marketing as well as having a high level of commercial acumen.
- Good eye for analysis of category data to understand performance and identify robust growth opportunities.
- Project management & High degree of ownership – ability to manage multiple projects in a fast moving and ever-changing environment.
- Strong capability across all core marketing fundamentals with spikes in strategic penetration, NPD development and excellence in project execution.
- Strengths in strategic thinking - strong proven analytical skills and ability to cut through multiple data sources to generate very clear consumer-driven strategies for growth.
- NPD development experience, from insight and demand space understanding, through to concept development, validation, business case development and launch.
- Able to take others with you; excellent relationship building, listening and influencing skills.
- Strong track-record of decision making and sound creative judgement.
- A strong growth mindset and comfortable with a culture of curiosity and learning.
- Tenacious and resilient: Ability to stay focused on projects and tackle obstacles to delivery.
- Good presentation and communication skills.
- AFH Channel experience is desirable, ideally within FMCG.
- A strong drive for results, and working within a fast-paced team.
More about PepsiCo. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the centre of how we will create value and growth.
Why Join Us? We offer a competitive salary, bonus, car allowance, flexible working, and a wide range of benefits. Our commitment to wellbeing and career growth makes us a Top Employer for 14 years running.
A Space to be You: We celebrate individuality and are committed to building an inclusive workplace. Our Employee Resource Groups help embed inclusion into our culture, ensuring everyone feels valued and heard.
Equal Opportunities: We’re an equal opportunity employer, committed to the Equality Act 2010. We welcome applicants from all backgrounds and will provide any necessary adjustments to support you through the recruitment process.
L8 Brand Manager - Beverages employer: PepsiCo
Contact Detail:
PepsiCo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land L8 Brand Manager - Beverages
✨Tip Number 1
Familiarise yourself with the specific brands under Pepsi Beverages UK, such as Pepsi Max and Lipton. Understanding their market positioning and recent campaigns can help you demonstrate your passion and knowledge during interviews.
✨Tip Number 2
Network with current employees or alumni who have worked in similar roles within the beverages industry. They can provide valuable insights into the company culture and expectations, which can be beneficial for your interview preparation.
✨Tip Number 3
Stay updated on the latest trends in the beverage market, especially around digital marketing and consumer behaviour. Being able to discuss these trends and how they relate to Pepsi's brands will show your strategic thinking and creativity.
✨Tip Number 4
Prepare to discuss your experience with project management and how you've successfully executed marketing campaigns in the past. Highlighting your ability to manage multiple projects effectively will resonate well with the hiring team.
We think you need these skills to ace L8 Brand Manager - Beverages
Some tips for your application 🫡
Tailor Your CV: Make sure to highlight your relevant experience and skills that align with the specific Brand Manager roles at Pepsi Beverages UK. Mention your interest in a particular role at the top of your CV to grab attention.
Showcase Your Marketing Experience: Emphasise your consumer marketing experience and how you've successfully used various marketing mix elements to drive brand growth. Provide concrete examples of past campaigns or projects you've managed.
Demonstrate Creativity and Insight: Illustrate your ability to bring fresh, creative solutions to marketing challenges. Discuss how you’ve translated consumer insights into actionable marketing strategies that have led to successful outcomes.
Highlight Project Management Skills: Detail your project management experience, especially in fast-paced environments. Explain how you've effectively managed multiple projects while maintaining attention to detail and delivering results.
How to prepare for a job interview at PepsiCo
✨Show Your Passion for Beverages
Make sure to express your enthusiasm for the beverage industry during the interview. Discuss your favourite brands and how they inspire you, especially those within Pepsi's portfolio like Pepsi Max or Lipton.
✨Highlight Relevant Experience
Be prepared to discuss your previous marketing roles and how they relate to the responsibilities of a Brand Manager. Use specific examples of campaigns you've led or contributed to that demonstrate your ability to drive brand growth.
✨Demonstrate Analytical Skills
Since the role requires a good eye for category data analysis, be ready to talk about how you've used data to inform marketing strategies in the past. Bring examples of how your insights led to successful outcomes.
✨Prepare for Collaborative Scenarios
The position involves working closely with various teams and partners. Think of examples where you've successfully collaborated with others, particularly in fast-paced environments, and be ready to share these stories.
