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For Companies At a Glance
- Tasks: Analyse market trends and shopper behaviours to drive data-led insights.
- Company: Join a leading FTSE 250 FMCG brand committed to carbon neutrality by 2030.
- Benefits: Enjoy a competitive salary, hybrid working, bonus, healthcare, and pension.
- Why this job: Be part of a collaborative culture that values your insights and passion for data.
- Qualifications: Experience in insights roles or data-heavy positions; strong analytical skills required.
- Other info: Work closely with various teams and external agencies to shape business strategies.
The predicted salary is between 28000 - 42000 £ per year.
Our client is a global branded FMCG manufacturer with instantly recognisable leading brands in multiple categories. A category leading FTSE 250 business that is striving to be carbon neutral by 2030! With brands that are currently in significant YoY growth, their category insights, marketing and sales departments are being heavily invested in. As a business, they are able to offer you a high level of autonomy balanced with a team-focused culture.
The Role
As Insights Analyst, you will be identifying macro trends, assessing market performance of brands & competitors, determining drivers behind market/promotional performance, and gaining an understanding of shopper behaviours and consumption trends. You will work in close partnership across various functional teams internally and with external analytics agencies to guide business growth strategy. You will drive data-led insights into the marketing decision-making process and NPD evaluation, ensuring that decisions are driven by a rigorous, fact-based approach. You’ll be passionate about understanding shoppers and consumers, and how macro trends and tactical in-store activities influence their shopping and consumption behaviours across retailers and channels.
The Candidate
You will have experience working in a supplier-side insights role, agency side (Kantar/Nielsen/Circana) or in a role heavily involving data. You will have the ability to look at consumer needs as a source of inspiration, with proven sales and marketing experience and a track record of achievement. A passion for data and analytics tools is a must! You should be open to exploring new ways of analytic approaches. The role will involve cross-functional team working; therefore, the ability to successfully develop and maintain relationships by adopting a collaborative working style is crucial. Strong organizational skills, attention to detail, and the ability to juggle multiple priorities while keeping sight of deadlines are essential.
Benefits & details
- Salary £35-40k
- Package including bonus, healthcare and pension
- Hybrid working – 2 days in Hertfordshire office
Please send your CV using the form on this page, quoting reference 9/17295/7. Confidentiality assured.
Insight Analyst employer: Seven Search and Selection Ltd
Contact Detail:
Seven Search and Selection Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Insight Analyst
✨Tip Number 1
Familiarise yourself with the latest trends in the FMCG sector. Understanding current market dynamics and consumer behaviour will help you speak confidently about how your insights can drive business growth during interviews.
✨Tip Number 2
Network with professionals in the insights and analytics field, especially those who have experience with Kantar, Nielsen, or Circana. Engaging with industry experts can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Showcase your analytical skills by discussing specific tools and methodologies you've used in past roles. Be prepared to explain how these tools have helped you derive actionable insights that influenced marketing strategies.
✨Tip Number 4
Demonstrate your collaborative working style by preparing examples of successful cross-functional projects. Highlight how you’ve built relationships with different teams to achieve common goals, as this is crucial for the role.
We think you need these skills to ace Insight Analyst
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of an Insight Analyst. Familiarise yourself with the key skills required, such as data analysis, market performance assessment, and understanding shopper behaviours.
Tailor Your CV: Customise your CV to highlight relevant experience in insights roles, particularly any work with data analytics tools or market research. Emphasise your achievements in previous roles that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for data and analytics. Mention specific examples of how you've used insights to drive business decisions and your ability to collaborate across teams.
Highlight Relevant Experience: In your application, be sure to mention any experience you have with FMCG brands or similar industries. Discuss your familiarity with consumer needs and how you've successfully influenced marketing strategies in the past.
How to prepare for a job interview at Seven Search and Selection Ltd
✨Showcase Your Analytical Skills
As an Insight Analyst, your ability to interpret data is crucial. Be prepared to discuss specific examples of how you've used data to drive insights in previous roles. Highlight any tools or methodologies you are familiar with, such as Kantar or Nielsen.
✨Understand the FMCG Landscape
Familiarise yourself with the current trends in the FMCG sector, especially those related to carbon neutrality and consumer behaviour. Demonstrating knowledge about the company's brands and their market position will show your genuine interest in the role.
✨Emphasise Collaboration Skills
Since the role involves working closely with various teams, be ready to share experiences where you've successfully collaborated with others. Discuss how you build relationships and communicate effectively across different functions.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and how you would approach real-world scenarios. Think about how you would analyse a drop in sales or a shift in consumer behaviour, and be ready to articulate your thought process.
