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- Tasks: Join us to optimise SEO and create engaging content for our hospitality clients.
- Company: Screen Pilot is a dynamic agency focused on enhancing digital brand experiences.
- Benefits: Enjoy a full-time role with opportunities for remote work and professional growth.
- Why this job: Be part of a creative team driving innovation in the hospitality industry with data-driven strategies.
- Qualifications: 2-4 years in SEO or web analytics, plus experience with Google Analytics and A/B testing.
- Other info: We value diversity and are an equal opportunity employer.
The predicted salary is between 36000 - 60000 £ per year.
The Digital Brand Experience Specialist will be responsible for the implementation, execution, and tracking of SEO and content marketing strategies for our hospitality client base to maximize ROI and support business objectives. This role plays a crucial role in optimizing our clients’ digital presence, enhancing user experience, and driving personalized marketing strategies. The Digital Brand Experience Specialist role involves strategizing and executing on SEO and content marketing initiatives, conducting UX optimizations, and leveraging data-driven insights to innovate and create unparalleled digital experiences within the hospitality industry. We are seeking applicants with a data-driven mindset who can seamlessly blend SEO, UX design, and personalized marketing to create exceptional digital brand experiences. If you are an adaptable, proactive professional with a strong grasp of project management and analytical skills with a passion for SEO and website marketing, we invite you to become our copilot.
Duties & Responsibilities:
- SEO: Conduct keyword research and mapping to inform content strategy and site architecture. Create and optimize content to improve search engine rankings and user engagement and monitor performance. Execute technical SEO tasks, including managing backlinks, site speed optimization, and other backend SEO activities. Recommend and implement changes to website architecture, content, linking, and other on-page factors to enhance SEO performance. Track, report, and analyze SEO metrics to refine strategies and identify opportunities for improvement.
- User Experience (UX): Develop and conduct A/B and multivariate tests to optimize web pages and improve user experience. Design wireframes and web pages with a focus on usability and aesthetics. Optimize website layout and design to enhance user engagement and conversion rates. Personalize copy and landing pages for omnichannel marketing and user conversion. Gather and analyze omnichannel datasets to drive personalized marketing strategies and innovations.
- Data & Reporting: Build and analyze reports on SEO and website performance using Google Analytics 4 (GA4) and other analytics tools. Implement event tracking and audience building within GA4. Utilize data visualization tools to effectively communicate insights and analysis to stakeholders. Continuously monitor and report on website analytics to refine strategies and identify new opportunities.
- Project Management: Manage multiple projects simultaneously, ensuring timely delivery and adherence to deadlines. Stay updated with new technologies, CMS, and industry best practices to adapt and implement new solutions quickly. Collaborate effectively with cross-functional teams to drive projects forward and achieve business objectives.
Required Skills & Experience:
- 2-4 Years of Experience working in SEO and/or Web Analytics roles
- Experience with Google Analytics or similar products
- Experience with A/B and multivariate experiments (Optimizely, Adobe Target, etc.)
- Experience with SEO tools: Moz, SEMRush, Screaming Frog, Google Search Console, etc.
- Experience with Google Sheets or Excel
- Experience with Data Visualization tools (Looker Data Studio, Tableau, etc.)
Preferred Skills & Experience:
- Agency Experience is a plus
- Experience with Content Management Systems (CMS) such as Wordpress and Webflow are preferred.
- Knowledge of HTML/CSS or other programming languages
- Intermediate knowledge of Google Tag Manager a plus
Screen Pilot is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Digital Brand Experience Specialist employer: Screen Pilot
Contact Detail:
Screen Pilot Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Brand Experience Specialist
✨Tip Number 1
Familiarise yourself with the latest SEO trends and tools. Since the role requires a strong grasp of SEO, being well-versed in tools like Moz, SEMRush, and Google Search Console will give you an edge. Consider taking online courses or certifications to bolster your knowledge.
✨Tip Number 2
Showcase your analytical skills by preparing case studies or examples of past projects where you've successfully improved SEO performance or user experience. Being able to discuss specific metrics and outcomes will demonstrate your data-driven mindset.
✨Tip Number 3
Network with professionals in the hospitality industry and digital marketing space. Attend relevant webinars, workshops, or local meetups to connect with others who can provide insights or even referrals for the position.
✨Tip Number 4
Prepare to discuss your project management experience in detail. Since the role involves managing multiple projects, be ready to share how you've successfully juggled tasks, met deadlines, and collaborated with cross-functional teams in previous roles.
We think you need these skills to ace Digital Brand Experience Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in SEO, content marketing, and user experience design. Use specific examples that demonstrate your data-driven mindset and project management skills.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with the responsibilities of the Digital Brand Experience Specialist role. Mention any specific tools or methodologies you are familiar with, such as Google Analytics or A/B testing.
Showcase Your Analytical Skills: Provide examples of how you've used data to drive decisions in previous roles. Highlight any experience with analytics tools and how you've leveraged insights to improve SEO performance or user experience.
Demonstrate Adaptability: Share instances where you've successfully managed multiple projects or adapted to new technologies. This will show your potential employer that you can thrive in a fast-paced environment and stay updated with industry trends.
How to prepare for a job interview at Screen Pilot
✨Showcase Your SEO Knowledge
Be prepared to discuss your experience with SEO tools like Moz, SEMRush, and Google Search Console. Highlight specific projects where you successfully improved search engine rankings and user engagement.
✨Demonstrate UX Design Skills
Bring examples of wireframes or web pages you've designed that focus on usability and aesthetics. Be ready to explain how your designs have enhanced user experience and conversion rates.
✨Data-Driven Mindset
Emphasise your analytical skills by discussing how you've used data from Google Analytics 4 or other tools to inform your strategies. Share insights from reports you've built and how they led to actionable improvements.
✨Project Management Experience
Discuss your ability to manage multiple projects simultaneously. Provide examples of how you've ensured timely delivery and collaborated with cross-functional teams to achieve business objectives.
