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- Tasks: Lead go-to-market strategies for API launches, ensuring effective adoption and customer experience.
- Company: Join Expedia Group, a leader in global travel tech, dedicated to making travel smoother for everyone.
- Benefits: Enjoy travel perks, flexible work options, generous time-off, and career development resources.
- Why this job: Make an impact in the travel industry while working in a diverse and inclusive culture.
- Qualifications: Experience in developing go-to-market strategies and influencing at all organisational levels required.
- Other info: Recognised as a Best Place to Work by Glassdoor in 2024.
The predicted salary is between 108000 - 152000 £ per year.
Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.
We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
Travel Partnerships and Media helps partners deliver excellent traveler and B2B experiences, driving growth for them and the EG marketplace through competitive supply, a valued advertising and travel media network, and affiliate solutions.
Make An Impact:
Our B2B Product Marketing team is looking for a motivated Senior Product Marketing Manager who understands the power of outstanding go-to-markets and cares deeply about the customer experience. Ready for a challenge? Join our team of product marketing professionals and help ensure that our APIs and connectivity solutions are effectively launched, adopted, and utilized to help our Vacation Rental partners grow their businesses.
You’ll be working closely with collaborators and leaders across the company, including Product, Strategy, Sales Enablement, Marketing and Sales teams, to launch new and improved APIs across our software provider segments, building winning go-to-market strategies, internal and external readiness for launches, and strong and enduring product positioning and messages.
In This Role You Will:
- Develop market, customer, and competitive insights to help inform API roadmap, business decisions, and positioning.
- Define launch strategies for new and enhanced APIs or programs with both software providers and vacation rental property managers.
- Craft compelling, benefit-driven product positioning that resonates with both software providers and vacation rental property managers.
- Create sales and marketing materials to support API adoption, partnering with Sales Enablement, Knowledge Management, and Training teams.
- Enable internal teams by ensuring Account Management and partner-facing teams have the tools, messaging, and training needed to support partners.
- Drive adoption of key APIs and features by working cross-functionally with Product, Marketing, Customer Support, and Sales teams.
Experience and Qualifications:
- Developed the go-to-market strategy and plans for multiple large scale initiatives based on business goals, product readiness, and positioning.
- Ability to influence at all levels of the organization.
- Defined audience segmentation and persona definitions.
- Identified market opportunities and target audiences for the portfolio assigned, contribute to the product vision and influence the roadmap.
- Established KPI and success metrics for the portfolio and initiatives.
- Partnered with marketing and channels to influence campaigns strategy and plans.
- Drove market and internal readiness, in coordination with product and sales and support teams.
- Created message and positioning that resonates with audience/segments to drive buying behaviors.
- Advanced understanding of product marketing frameworks and how to structure marketing briefs.
- Oversaw and guided content creation by marketing channels and other stakeholders.
- Served as an authority on how products/services are applied across a particular industry; recommended the best options for the business.
The total cash range for this position in Seattle is $155,000 to $217,000. Employees in this role have the potential to increase their pay up to $248,000, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
The total cash range for this position in Austin is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.
Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises.
Contact Detail:
Job Traffic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in product marketing, especially in the travel and tech sectors. Understanding how APIs are transforming the vacation rental market will give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the travel and tech industries. Attend relevant webinars or conferences to connect with potential colleagues and learn more about the challenges they face, which can help you tailor your approach.
✨Tip Number 3
Prepare to discuss specific examples of successful go-to-market strategies you've implemented in the past. Highlight how these experiences align with the responsibilities of the Senior Product Marketing Manager role at Expedia Group.
✨Tip Number 4
Research Expedia Group's brands and their unique offerings. Being able to articulate how your skills can enhance their product marketing efforts will demonstrate your genuine interest and commitment to the role.
We think you need these skills to ace Senior Product Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications for the Senior Product Marketing Manager position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your experience in product marketing, particularly any go-to-market strategies you've developed. Use quantifiable achievements to demonstrate your impact in previous roles.
Write a Tailored Cover Letter: In your cover letter, express your passion for travel and how your skills can contribute to Expedia Group's mission. Mention specific projects or experiences that relate to API launches and B2B marketing.
Highlight Collaborative Experience: Since the role involves working closely with various teams, emphasise your ability to collaborate across departments. Provide examples of successful cross-functional projects you've led or contributed to in the past.
How to prepare for a job interview at Job Traffic
✨Understand the Company Culture
Before your interview, take some time to research Expedia Group's values and culture. They emphasise an open environment where differences are celebrated. Be prepared to discuss how your personal values align with theirs.
✨Showcase Your Go-To-Market Experience
As a Senior Product Marketing Manager, you'll need to demonstrate your experience in developing go-to-market strategies. Prepare specific examples of past initiatives you've led, focusing on the impact they had on business goals and product positioning.
✨Prepare for Cross-Functional Collaboration Questions
Expect questions about your ability to work with various teams like Product, Sales, and Marketing. Think of examples where you successfully collaborated across departments to achieve a common goal, especially in launching new products or features.
✨Craft Compelling Product Positioning
Be ready to discuss how you would create compelling, benefit-driven product positioning for APIs aimed at vacation rental property managers. Consider what resonates with this audience and how you can articulate that effectively during the interview.
