Email & Retention Marketing Manager
Email & Retention Marketing Manager

Email & Retention Marketing Manager

London Full-Time 19200 - 28000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Drive customer retention and revenue growth through email and SMS marketing for e-commerce brands.
  • Company: Soar With Us is a fast-growing e-commerce advertising agency in the UK, founded in 2019.
  • Benefits: Enjoy flexible working, skill development, and monthly social events with a vibrant team.
  • Why this job: Be at the core of innovative marketing strategies while working with exciting DTC brands globally.
  • Qualifications: 2+ years experience with Klaviyo and proven results in driving revenue through email and SMS.
  • Other info: Join a dynamic team where your ideas shape the future and mentorship is a priority.

The predicted salary is between 19200 - 28000 £ per year.

Drive customer retention and revenue growth through email and SMS marketing for e-commerce brands.

Reports to: Head of CRM

Location: Hybrid/Flexible – Leeds Head Office & Remote Options

Compensation: £24,000–£35,000 + 26 Days Paid Holiday

About Soar With Us: Founded in 2019, Soar With Us is one of the fastest-growing e-commerce advertising agencies in the UK, with a team of 40 A-Players. In 2024, we profitably spent over £250m across Meta, Google, and TikTok for various brands.

Responsibilities:

  • Own and develop email and SMS retention strategies to drive customer loyalty, LTV, and profitability for e-commerce brands.
  • Build, automate, and optimise email and SMS campaigns, flows, and customer journeys directly in Klaviyo.
  • Leverage Klaviyo data and reporting, Shopify insights, and Triple Whale analytics to refine campaigns and drive measurable revenue growth.
  • Manage and build strong relationships with a portfolio of e-commerce clients, communicating regularly through Slack, Google Meet, and reports.
  • Ensure all campaigns meet best practices for deliverability, compliance, and performance.
  • Stay ahead of the curve on Klaviyo features, e-commerce retention trends, and new tools.
  • Develop deeper expertise in a specialist area like SMS growth, deliverability, segmentation, or automation.
  • Work closely with the Head of CRM to align on client strategies and outcomes.
  • Help mentor junior team members through training and knowledge-sharing.

What Success Looks Like:

  • 6 Months: Consistently improving client retention metrics (repeat rate, LTV, customer engagement). Launched impactful new flows and campaigns across your client portfolio.
  • 12 Months: Handling whale-size brands, known for delivering outstanding retention results. Rolled out new retention tactics or technology that the whole agency adopts.
  • 24 Months: Built a personal brand in the e-commerce retention world. Introduced game-changing processes or Klaviyo innovations.

Requirements:

  • Ownership mentality: proactive, solutions-driven, and resilient under pressure.
  • Attention to detail is second nature.
  • Confident relationship-builder with strong communication skills.
  • Ability to self-manage priorities in a fast-paced agency environment.
  • 2+ years hands-on experience with Klaviyo for e-commerce email marketing.
  • Proven results in driving revenue through email flows, campaigns, and SMS.
  • Familiarity with Shopify, Attentive, and Triple Whale.
  • Strong analytical skills — able to read the numbers and act on them fast.

Benefits:

  • Work with fast-growing, exciting DTC brands globally.
  • Access to diverse projects, training, and regular senior mentorship.
  • Direct support from senior leadership to sharpen your e-commerce retention skills.
  • Be part of a fast-scaling agency where your ideas genuinely shape the future.
  • Balance remote working with vibrant collaboration days in Leeds.
  • Monthly social events and quarterly celebrations.

Email & Retention Marketing Manager employer: Soar With Us

Soar With Us is an exceptional employer, offering a vibrant work culture that thrives on innovation and collaboration. With flexible working options in Leeds and a commitment to employee growth through mentorship and skill development, you will be empowered to drive impactful marketing strategies for exciting DTC brands. Join a team where your contributions are valued, and enjoy a supportive environment that celebrates personal happiness and professional success.
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Contact Detail:

Soar With Us Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Email & Retention Marketing Manager

✨Tip Number 1

Familiarise yourself with Klaviyo and its features, as this role heavily relies on it. Consider taking a short course or watching tutorials to enhance your skills and demonstrate your commitment to mastering the platform.

✨Tip Number 2

Network with professionals in the e-commerce and marketing sectors, especially those who have experience with retention strategies. Engaging in relevant online communities can provide insights and potentially lead to referrals.

✨Tip Number 3

Stay updated on the latest trends in email and SMS marketing. Follow industry blogs, attend webinars, and participate in discussions to show that you are proactive and knowledgeable about current best practices.

✨Tip Number 4

Prepare to discuss specific examples of how you've driven customer retention and revenue growth in previous roles. Having concrete metrics and success stories ready will help you stand out during interviews.

We think you need these skills to ace Email & Retention Marketing Manager

Klaviyo Expertise
Email Marketing Strategy
SMS Marketing
Retention Strategy Development
Performance Optimisation
Data Analysis and Reporting
Client Relationship Management
Attention to Detail
Proactive Problem-Solving
Communication Skills
Familiarity with Shopify
Understanding of E-commerce Trends
Campaign Automation
Mentorship and Training Skills

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in email and SMS marketing, particularly with Klaviyo. Use specific metrics to demonstrate your success in driving customer retention and revenue growth.

Craft a Compelling Cover Letter: In your cover letter, express your passion for e-commerce and retention marketing. Mention how your values align with those of Soar With Us, such as extreme ownership and quality, and provide examples of how you've embodied these in your previous roles.

Showcase Your Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to optimise campaigns and drive results. Highlight any experience with tools like Shopify and Triple Whale, as well as your ability to interpret analytics.

Demonstrate Communication Skills: As client communication is key in this role, provide examples of how you've successfully managed client relationships in the past. Mention your experience with platforms like Slack and Google Meet to show you're comfortable with modern communication tools.

How to prepare for a job interview at Soar With Us

✨Showcase Your Klaviyo Expertise

Make sure to highlight your hands-on experience with Klaviyo during the interview. Be prepared to discuss specific campaigns you've executed, the results achieved, and how you optimised them for better performance.

✨Demonstrate Your Retention Strategy Knowledge

Discuss your understanding of customer retention strategies and how they can drive loyalty and profitability. Share examples of successful tactics you've implemented in previous roles, especially in e-commerce.

✨Prepare for Data-Driven Discussions

Since this role involves leveraging data for decision-making, be ready to talk about how you've used analytics tools like Shopify and Triple Whale to inform your marketing strategies. Bring examples of how data has influenced your campaign outcomes.

✨Emphasise Your Communication Skills

As client communication is key in this role, prepare to demonstrate your relationship-building skills. Share experiences where you've successfully managed client expectations and collaborated with teams to achieve common goals.

Email & Retention Marketing Manager
Soar With Us
Location: London
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S
  • Email & Retention Marketing Manager

    London
    Full-Time
    19200 - 28000 £ / year (est.)
  • S

    Soar With Us

    50-100
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