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For Companies At a Glance
- Tasks: Lead social media and paid ad campaigns, driving engagement and optimizing performance.
- Company: Join Northbound, a design agency focused on creative excellence and real-world impact.
- Benefits: Enjoy professional development opportunities and flexible work options after establishing yourself.
- Why this job: Shape our social media strategy and directly impact agency growth and client success.
- Qualifications: 2-3 years of experience in managing paid social and search campaigns required.
- Other info: This role is ideal for those with proven ad budget management skills.
The predicted salary is between 36000 - 60000 £ per year.
Northbound is a design agency that combines creative excellence with real-world impact. Our tight-knit team tackles ambitious projects for forward-thinking clients, and we\’re seeking a strategic specialist to drive our social and paid advertising success.
As our first dedicated social media hire, you\’ll have the opportunity to build and shape our social media and paid advertising function from the ground up.
Core Responsibilities
- Campaign Management & Strategy
- Develop and execute data-driven paid social and search campaigns across multiple platforms
- Create and implement comprehensive social media strategies aligned with business objectives
- Manage campaign budgets and optimise performance through detailed analytics
Content & Community
- Collaborate with the team to create compelling ad content
- Drive meaningful community engagement and manage client relationships
- Develop and optimise ad copy, creative assets, and landing pages
Analytics & Reporting
- Monitor and analyse campaign metrics, including ROI, engagement rates, and conversion data
- Provide actionable insights and clear reporting to stakeholders
- Optimise campaigns based on performance data
Required Qualifications
- Minimum 2-3 years of hands-on experience managing paid social and search campaigns
- Demonstrated proficiency with Meta Business Suite, Google Ads, and analytics platforms
- Strong track record of achieving measurable campaign results
Technical Skills
- Advanced knowledge of social media advertising platforms and best practices
- Experience with conversion tracking, sales funnels, and marketing automation
- Working knowledge of SEO principles and email marketing
Professional Qualities
- Exceptional written and verbal communication skills
- Self-motivated with strong analytical and creative problem-solving abilities
- Ability to work independently while collaborating effectively with team members
Growth & Development
- Opportunity to build and shape our social media presence
- Direct impact on agency growth and client success
- Professional development opportunities
Work Environment
We believe in building a sustainable work environment where people can do their best work. While this starts as an office-based role, we\’re open to flexible work once established in the team.
Please Note
This hands-on role requires proven experience managing ad budgets and delivering measurable ROI. It isn\’t suitable for those looking for their first social media role or transitioning from another field.
Social Media and Paid Ads Specialist employer: Northbound
Contact Detail:
Northbound Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media and Paid Ads Specialist
✨Tip Number 1
Familiarize yourself with the latest trends in social media advertising and paid campaigns. Follow industry leaders and engage with relevant content to stay updated on best practices and innovative strategies.
✨Tip Number 2
Showcase your analytical skills by preparing case studies of past campaigns you've managed. Highlight specific metrics like ROI and engagement rates to demonstrate your ability to drive results.
✨Tip Number 3
Network with professionals in the design and advertising space. Attend industry events or webinars to connect with potential colleagues and learn more about the agency's culture and values.
✨Tip Number 4
Prepare to discuss how you would approach building a social media strategy from scratch. Think about how you can align it with business objectives and what metrics you would use to measure success.
We think you need these skills to ace Social Media and Paid Ads Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with social media and paid advertising. Include specific metrics that demonstrate your success in managing campaigns, such as ROI and engagement rates.
Craft a Compelling Cover Letter: In your cover letter, express your passion for social media and how your skills align with Northbound's mission. Mention your experience with Meta Business Suite and Google Ads, and provide examples of successful campaigns you've managed.
Showcase Your Analytical Skills: Since the role emphasizes analytics, include examples of how you've used data to optimize campaigns. Discuss specific tools you’ve used for tracking and reporting, and how your insights led to improved performance.
Highlight Collaboration Experience: Northbound values teamwork, so mention any collaborative projects you've worked on. Describe how you contributed to creating ad content or engaging with communities, showcasing your ability to work effectively with others.
How to prepare for a job interview at Northbound
✨Showcase Your Campaign Success
Be prepared to discuss specific campaigns you've managed in the past. Highlight the strategies you used, the results achieved, and how you optimized performance based on analytics.
✨Demonstrate Your Technical Skills
Familiarize yourself with Meta Business Suite, Google Ads, and other analytics platforms. Be ready to explain how you've utilized these tools to drive successful campaigns and track ROI.
✨Communicate Clearly and Effectively
Since exceptional communication skills are a must, practice articulating your thoughts clearly. Prepare to discuss how you engage with communities and manage client relationships.
✨Emphasize Your Problem-Solving Abilities
Prepare examples of challenges you've faced in previous roles and how you creatively solved them. This will demonstrate your analytical skills and ability to work independently while collaborating with a team.
