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- Tasks: Lead the commercial strategy for Monster Energy with Co-op and Morrisons.
- Company: Join Advocate Group, a top recruitment partner in the FMCG sector.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Shape the future of iconic brands while driving impactful customer strategies.
- Qualifications: Proven experience in managing top-tier Off Trade accounts and strong commercial acumen required.
- Other info: This role offers full accountability for market share and revenue growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Role: Key Account Director – Grocery (Co-op & Morrisons)
Location: Once a week in Uxbridge plus regular customer visits.
Want to re-energise your career with Monster Energy, the powerhouse behind one of the world’s fastest-growing drinks portfolios? Are you a commercially driven leader with a track record of building high-impact customer strategies and delivering sustained growth? This is your chance to shape the future of key grocery partnerships—Co-op and Morrisons—within one of the most dynamic and iconic brands in the FMCG world. If you’re ready to lead from the front and drive the strategic agenda for two major UK customers, we want to hear from you.
Position Overview
As Key Account Director – Grocery, you’ll be the driving force behind Monster Energy’s performance in two of the UK’s most strategic customers—Co-op and Morrisons. You’ll lead the end-to-end commercial strategy, working hand-in-hand with Coca-Cola Europacific Partners (CCEP) to unlock profitable growth, deliver best-in-class activation, and push the boundaries of what’s possible in the energy category. This is a high-impact, externally facing leadership role with full accountability for market share, revenue, volume and customer relationship management. You’ll bring influence, energy, and sharp commercial instinct to steer joint business plans, shape innovation agendas, and lead cross-functional delivery. You’ll also play a key role within the broader Monster commercial team—championing insight-led decision-making and contributing to strategic projects beyond your immediate remit.
Desired Attributes
- Proven experience managing top-tier Off Trade accounts at a senior level within FMCG—ideally with exposure to Co-op, Morrisons, or similar.
- Sharp trading and commercial acumen, with the ability to lead complex negotiations and shape long-range plans.
- Strong collaboration skills, working seamlessly with both internal and external stakeholders.
- Strategic thinking, with the ability to analyse performance, spot opportunity, and translate insight into action.
- Gravitas and influence—confident presenting at senior level and building trusted relationships across functions.
- A passion to win, and the energy to inspire those around you to deliver against bold growth targets.
- Adaptability and resilience in a fast-paced, evolving category.
- A track record of owning the numbers and delivering performance across availability, share, revenue and volume.
Please get in touch with Kayleigh or click “Apply Now” to be considered for this vacancy. Call: 020 7871 8000
The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.
Key Account Director employer: Advocate Group
Contact Detail:
Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Key Account Director
✨Tip Number 1
Network with professionals in the FMCG sector, especially those who have experience with Co-op and Morrisons. Attend industry events or webinars where you can connect with key players and gain insights into their operations.
✨Tip Number 2
Research Monster Energy's current market strategies and recent campaigns. Understanding their brand positioning will help you tailor your approach and demonstrate your knowledge during discussions with the hiring team.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven growth in previous roles. Highlight your experience with top-tier accounts and be ready to share metrics that showcase your success in managing relationships and achieving targets.
✨Tip Number 4
Practice your presentation skills, as this role requires confidence in presenting to senior stakeholders. Consider mock interviews or presentations to refine your delivery and ensure you can effectively communicate your ideas.
We think you need these skills to ace Key Account Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in managing top-tier Off Trade accounts, especially with Co-op and Morrisons. Use specific examples of your achievements in driving growth and building customer strategies.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the FMCG sector and Monster Energy specifically. Discuss how your commercial acumen and strategic thinking align with the role's requirements, and mention your ability to lead complex negotiations.
Showcase Collaboration Skills: Emphasise your strong collaboration skills in both your CV and cover letter. Provide examples of how you've successfully worked with internal and external stakeholders to achieve business objectives.
Highlight Your Results: Quantify your achievements where possible. Mention specific metrics related to market share, revenue, and volume that demonstrate your track record of owning the numbers and delivering performance.
How to prepare for a job interview at Advocate Group
✨Research the Company and Its Products
Before your interview, make sure to thoroughly research Monster Energy and its product portfolio. Understand their market position, recent campaigns, and how they differentiate themselves in the FMCG sector. This knowledge will help you demonstrate your genuine interest and align your answers with their business goals.
✨Prepare for Strategic Questions
Given the role's focus on strategic thinking and commercial acumen, be ready to discuss your experience with managing key accounts and driving growth. Prepare specific examples of how you've successfully led negotiations or developed long-term strategies that resulted in measurable outcomes.
✨Showcase Your Collaboration Skills
The role requires strong collaboration with both internal teams and external stakeholders. Be prepared to share examples of how you've worked effectively with cross-functional teams in the past. Highlight your ability to build relationships and influence others to achieve common goals.
✨Demonstrate Your Passion and Energy
Monster Energy is looking for a candidate who embodies passion and energy. During the interview, convey your enthusiasm for the brand and the FMCG industry. Share stories that illustrate your drive to succeed and inspire those around you, as this aligns with the company's culture and values.
