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For Companies At a Glance
- Tasks: Lead digital campaigns, manage social media, and create engaging content.
- Company: Join BYD, a pioneer in new energy vehicles and sustainable technology.
- Benefits: Enjoy flexible work options, creative freedom, and a chance to make an impact.
- Why this job: Shape our brand's digital presence while working with cutting-edge tech and a passionate team.
- Qualifications: 5+ years in digital marketing, strong social media skills, and a creative mindset required.
- Other info: Be part of a mission-driven team focused on a zero-emission future.
The predicted salary is between 36000 - 60000 £ per year.
As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.
We are looking for an innovative Digital Marketing Specialist with a strong background in campaign execution, social media management, and digital content growth. This role will play a key part in shaping our brand’s digital presence across Instagram, TikTok, YouTube, and other key platforms while ensuring alignment with dealers' digital strategies. Experience from leading tech and automotive brands (BMW, Tesla, Apple, etc.) is highly valued.
Key Responsibilities- Digital Campaign Strategy & Execution: Lead the planning, execution, and optimization of multi-channel digital campaigns for product launches, brand awareness, and customer engagement. Work closely with creative, performance marketing, and analytics teams to develop compelling campaigns that drive measurable results. Identify and implement innovative digital marketing strategies that align with industry best practices.
- Social Media Growth & Content Strategy: Manage and grow our presence on Instagram, TikTok, YouTube, Facebook, and other relevant platforms. Develop engaging, high-quality content that resonates with target audiences and amplifies brand reach. Leverage data and insights to optimise content strategy for engagement and follower growth. Collaborate with influencers, content creators, and internal teams to expand digital reach.
- Dealer Digital Media Coordination: Work closely with regional dealers to align their digital marketing activities with the brand’s overall strategy. Provide guidance on best practices for paid advertising, social media content, and digital engagement. Ensure consistent brand messaging across dealer-operated digital platforms.
- Content Creation & Editing: Possesses strong skills in photography, image editing, and video creation to produce high-quality digital content. Be proficient in Adobe Photoshop, Lightroom, Premiere Pro, Final Cut Pro, or other similar software to edit photos and videos for social media and campaigns. Create visually appealing assets for social media, marketing materials, and digital campaigns. Have an eye for design aesthetics and brand consistency across all content.
- Performance Analytics & Optimisation: Monitor and analyse key campaign and social media performance metrics to drive continuous improvement. Use data-driven insights to refine audience targeting, messaging, and content strategy. Report on campaign effectiveness and propose recommendations for improvement.
- Collaboration & Cross-Functional Coordination: Work closely with global and regional marketing teams to ensure brand consistency and alignment. Partner with creative, PR, and product teams to develop integrated marketing initiatives. Stay ahead of industry trends, competitor strategies, and emerging digital technologies to maintain a competitive edge.
- 5+ years of experience in digital marketing, social media management, or campaign execution, preferably in the automotive, technology, or lifestyle sectors.
- Proven experience growing and managing brand accounts on Instagram, TikTok, YouTube, and other key platforms.
- Strong expertise in digital campaign planning, execution, and performance optimization.
- Experience working with dealers, distributors, or retail partners on marketing initiatives.
- Proficiency in photography, video production, and image editing using tools like Photoshop, Lightroom, Premiere Pro, or Final Cut Pro.
- Background in automotive (BMW, Tesla, etc.) or tech-driven companies (Apple, etc.) is a significant plus.
- The data-driven mindset with the ability to analyse campaign performance and adapt strategies accordingly.
- Strong communication and project management skills.
- Familiarity with paid media, SEO, influencer marketing, and emerging digital trends is a plus.
Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create a positive impact by joining a diverse and dynamic team.
Digital Marketing Specialist employer: BYD Europe
Contact Detail:
BYD Europe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially within the automotive and tech sectors. Follow industry leaders on social media and engage with their content to understand what resonates with audiences.
✨Tip Number 2
Showcase your experience with specific platforms like Instagram, TikTok, and YouTube by creating a portfolio of your past campaigns. Highlight any measurable results you've achieved, such as increased engagement or follower growth.
✨Tip Number 3
Network with professionals in the automotive and tech industries. Attend relevant events or webinars to connect with potential colleagues and learn more about the digital marketing landscape in these fields.
✨Tip Number 4
Stay updated on the latest tools and software for digital content creation and analytics. Being proficient in programs like Adobe Photoshop and Premiere Pro will set you apart, so consider taking online courses to enhance your skills.
We think you need these skills to ace Digital Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially in campaign execution and social media management. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and aligns with the company's mission of building a zero-emission future. Mention specific experiences with platforms like Instagram, TikTok, and YouTube.
Showcase Your Portfolio: Include links to your previous work or a portfolio that demonstrates your skills in content creation, photography, and video editing. Highlight successful campaigns you've managed and their measurable outcomes.
Highlight Relevant Experience: Emphasise any experience you have with leading tech or automotive brands. If you've worked with dealers or on marketing initiatives in these sectors, make sure to include those details to strengthen your application.
How to prepare for a job interview at BYD Europe
✨Showcase Your Digital Savvy
Make sure to highlight your experience with digital marketing tools and platforms, especially those mentioned in the job description like Instagram, TikTok, and YouTube. Be prepared to discuss specific campaigns you've executed and the results they achieved.
✨Demonstrate Creativity
Since this role requires innovative thinking, come prepared with examples of creative content you've developed. Discuss how you approached content creation and what strategies you used to engage audiences effectively.
✨Know the Brand and Its Mission
Research BYD and its mission towards a zero-emission future. Be ready to explain how your values align with theirs and how you can contribute to their goals through your digital marketing expertise.
✨Prepare for Performance Metrics Discussion
Be ready to talk about how you measure success in digital campaigns. Familiarise yourself with key performance indicators (KPIs) relevant to the role and be prepared to share how you've used data to optimise campaigns in the past.
