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- Tasks: Execute and refine marketing strategies for sports and casino brands, driving engagement and brand awareness.
- Company: QiH is a fast-growing digital marketing group in the iGaming sector, based in London.
- Benefits: Enjoy competitive salary, bonuses, private healthcare, and regular team events with free snacks!
- Why this job: Join a dynamic team where data drives success and creativity thrives in a vibrant culture.
- Qualifications: Bachelor’s degree in Marketing or related field; 2-3 years of marketing experience required.
- Other info: Opportunity to work in a collaborative environment with a focus on personal growth and innovation.
The predicted salary is between 28800 - 43200 £ per year.
Our Company: QiH is a global digital marketing group specialising in the iGaming sector, operating across various international markets. Our companies include Digital Adventures, which provides traffic to leading iGaming operators; Wizard Interactive, an affiliate partner for top US online casinos; and Tau Marketing Services, which offers three consumer-focused casino brands through the Aspire network. QiH is a fast-growing, innovative, and progressive scale-up business headquartered in London with a collective of brilliant brains in Skopje. We specialise in multi-channel marketing. Thanks to our Affiliate, Paid Media, SEO, Retention, and Data and analytics teams, we are successful across several areas in a highly competitive industry. Data is at the core of what we do at QiH, but our people are at the heart of our success! At QiH, we have created an energetic and target-driven culture and continuously invest in each individual.
The Role: Our Creative Studio in London is expanding, and we’re seeking a highly organised, dynamic, and results-driven Marketing Executive. In this vital role, you will be instrumental in executing and refining our marketing strategies across our sports and casino brand portfolio. Working collaboratively with diverse teams, you will develop and implement dynamic digital marketing campaigns and initiatives that boost brand awareness, captivate audiences, and drive business objectives. A crucial part of this role involves analysing the effectiveness of marketing initiatives against key performance indicators, utilising social media and website analytics, and refining strategies based on these insights.
Role Responsibilities:
- Develop, implement and execute targeted marketing campaigns across various brands to enhance visibility and drive customer engagement effectively.
- Monitor, analyse, and report on campaign performance using key performance indicators, and proactively recommend and implement improvements based on data and feedback.
- Establish and streamline business processes to ensure the consistent and efficient delivery of marketing initiatives.
- Act as a brand guardian, maintaining and enforcing brand strategy to promote cohesive and seamless customer journeys across all touchpoints.
- Conduct market research to gather insights on industry trends, competitor strategies, and customer preferences.
- Collaborate with cross-functional teams to develop cohesive marketing materials and ensure brand consistency across all platforms and channels.
- Manage and plan content creation for all brands and digital platforms.
- Demonstrate an expert understanding of all social media platforms, ensuring their effective integration into a seamless user journey from start to finish.
- Stay up to date with the latest industry trends, best practices, and emerging technologies.
- Support our leadership team in the formulation of comprehensive marketing strategies and plans that are designed to meet the company’s overarching business objectives.
Requirements for the Role:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- At least 2-3 years of experience in marketing, preferably in a similar role.
- Strong understanding of digital marketing tools and strategies, including social media, content marketing, and data analytics.
- Excellent organisational and project management skills, with an ability to manage multiple projects simultaneously.
- Proven ability to work effectively and independently, with a team and communicate with diverse groups.
- Good understanding of the sports, casino and the iGaming industry.
- Creative thinker with strong problem-solving skills.
Nice to Haves:
- iGaming and/or affiliate industry experience.
- Experience in, or a keen interest in, iGaming, sports, or industry-related gaming products.
What You’ll Get:
- Competitive Base Salary
- Quarterly Bonuses
- Private Health Care
- Market Leading Training Programme
- Recognition & Reward Scheme
- Annual Company Conference (previous destinations Bologna, Dubrovnik, Belgrade and Thessaloniki)
- Regular Happy Hour / Team Lunches
- Free Coffee, Drinks & Snacks
What’s the next step? Our hiring process ensures we’re recruiting the right people for the role. We ensure that people are as suitable for us as we are for them. If you like the sound of what we’re all about at QiH and want to join a team where you can make an impact, please apply or contact us at careers@qih-group.com.
Contact Detail:
QiH Group Recruiting Team
careers@qih-group.com
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive (Sports & Casino)
✨Tip Number 1
Familiarise yourself with the iGaming industry, especially the sports and casino sectors. Understanding current trends, key players, and market dynamics will help you speak confidently about your insights during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in past roles. Be ready to discuss specific campaigns where you monitored performance and made adjustments based on analytics.
✨Tip Number 3
Network with professionals in the iGaming sector through platforms like LinkedIn. Engaging with industry content and connecting with current employees at QiH can provide valuable insights and potentially boost your application.
✨Tip Number 4
Prepare to demonstrate your creativity by bringing ideas for innovative marketing campaigns to the interview. Think about how you can leverage social media and digital platforms to enhance brand visibility and customer engagement.
We think you need these skills to ace Marketing Executive (Sports & Casino)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in the iGaming sector. Emphasise any specific campaigns you've worked on that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and the iGaming industry. Mention specific examples of how you've successfully executed marketing strategies and how you can contribute to QiH's goals.
Showcase Analytical Skills: Since data analysis is crucial for this role, include examples of how you've used analytics to improve marketing campaigns. Highlight any tools or methodologies you are familiar with that relate to performance measurement.
Research QiH: Familiarise yourself with QiH's brands and their market presence. Understanding their unique selling points and recent campaigns will help you tailor your application and demonstrate your genuine interest in the company.
How to prepare for a job interview at QiH Group
✨Know Your iGaming Stuff
Make sure you brush up on the latest trends and developments in the iGaming industry. Being knowledgeable about sports and casino markets will show your passion and understanding of the sector, which is crucial for a Marketing Executive role.
✨Showcase Your Analytical Skills
Since data is at the core of QiH's operations, be prepared to discuss how you've used analytics in past marketing campaigns. Bring examples of how you've monitored performance and made data-driven decisions to improve results.
✨Demonstrate Team Collaboration
Highlight your experience working with cross-functional teams. Share specific examples of how you've collaborated with others to create cohesive marketing materials or campaigns, as teamwork is essential in this role.
✨Prepare Creative Campaign Ideas
Think of innovative marketing campaign ideas that could fit within QiH's brand portfolio. Presenting fresh concepts during your interview can demonstrate your creativity and proactive approach to driving customer engagement.
