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- Tasks: Lead innovative media strategies and execute impactful marketing campaigns.
- Company: Join a dynamic Global Media Team in London, driving corporate marketing success.
- Benefits: Enjoy a collaborative environment with opportunities for growth and creativity.
- Why this job: Be part of a fast-paced team that values data-driven insights and innovation.
- Qualifications: 8+ years in media planning; experience in international markets is a plus.
- Other info: Contract position with a focus on multi-channel campaigns and analytics.
The predicted salary is between 43200 - 72000 £ per year.
We are hiring an experienced paid media expert to join our client’s Global Media Team as part of the International Media Strategy team based in London. The team is responsible for media strategy, planning, and execution stewardship of our client's Corporate Marketing campaigns. In this role, they will partner with Marketing, Decision Science, Insights, Creative, Policy & Comms teams and agency teams to plan and execute campaigns that deliver our brand narrative through effective and innovative media strategies and plans. They will build strong partnerships with partners, translate goals into integrated, data-driven programs, and drive flawless execution across multiple channels and partners. We are looking for candidates who are data-driven professionals, push for insights and innovation, and can thrive in a fast-paced, dynamic, results-driven environment.
Responsibilities:
- Develop measurable media plans that are grounded in objectives and audience, channel, and marketplace insights, delivering innovation and business outcomes.
- Leverage quantitative and qualitative insights to influence the audience and media approach and inform tactical planning, execution, and optimization.
- Partner with cross-functional partners across marketing, decision science, insights & creative, with external media agencies, and Global Media teams to develop fully integrated work.
- Analyse campaign performance against KPIs and develop takeaways and recommendations for campaign optimization and reporting.
Top 3 must-have skills:
- Experience with paid media strategy & planning.
- Experience with multi-channel scaled investment campaigns.
- Experience working in fast-paced ambiguous environments.
Minimum Qualifications:
- 8+ years’ experience in media planning, within an agency or a client organization.
- Experience working on multiple international markets (EMEA and/or LATAM).
- Experience building relationships with cross-functional groups and influencing outcomes across stakeholders and teams.
- Experience in measurement, analytics, and mining insights to develop compelling recommendations and perspectives.
- Experience in planning and executing multi-channel media campaigns and working in data-driven environments.
- Experience identifying opportunities for campaign optimization, as well as audience segmentation, based on findings from data and external research.
- Knowledge and understanding of the trends impacting media, measurement, and analytics.
Preferred Qualifications:
- Experience managing a media agency.
- Experience working directly with a creative team to integrate creative ideas/strategy with media strategy and channel selection.
- Experience working in a fast-paced, ambiguous environment.
- Experience working with data science/analytics teams to shape and integrate media strategies and channel selection with measurement plans and learning agendas.
Seniority level: Mid-Senior level
Employment type: Contract
Job function: Marketing, Product Management, and Strategy/Planning
Industries: Marketing Services and Technology, Information and Media
Media Marketing Manager employer: Career Moves Group I B Corp™
Contact Detail:
Career Moves Group I B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Media Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in media strategy and analytics. This will not only help you understand the landscape but also allow you to speak confidently about how you can contribute to our client's goals during interviews.
✨Tip Number 2
Network with professionals in the media marketing field, especially those who have experience in international markets like EMEA and LATAM. Building these connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of past campaigns you've managed, particularly those that involved multi-channel strategies. Highlight your role in optimising these campaigns based on data-driven insights to demonstrate your expertise.
✨Tip Number 4
Showcase your ability to collaborate with cross-functional teams by preparing anecdotes that illustrate your experience working with creative, analytics, and decision science teams. This will highlight your teamwork skills, which are crucial for this role.
We think you need these skills to ace Media Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in media planning and strategy, especially in paid media. Use specific examples that demonstrate your ability to develop measurable media plans and work in fast-paced environments.
Craft a Compelling Cover Letter: In your cover letter, emphasise your data-driven approach and how you've successfully influenced media strategies in previous roles. Mention your experience with multi-channel campaigns and your ability to build strong partnerships across teams.
Showcase Relevant Experience: When detailing your work history, focus on your 8+ years of experience in media planning. Highlight any international market experience, particularly in EMEA or LATAM, and your success in campaign optimisation based on data insights.
Prepare for the Interview: Be ready to discuss specific campaigns you've worked on, the insights you derived from data, and how you optimised those campaigns. Prepare examples that showcase your ability to thrive in ambiguous environments and collaborate with cross-functional teams.
How to prepare for a job interview at Career Moves Group I B Corp™
✨Showcase Your Data-Driven Mindset
As a Media Marketing Manager, being data-driven is crucial. Prepare to discuss specific examples of how you've used data to inform your media strategies and campaign optimisations. Highlight any tools or methodologies you’ve employed to analyse performance metrics.
✨Demonstrate Cross-Functional Collaboration
This role requires working closely with various teams. Be ready to share experiences where you successfully partnered with marketing, creative, or analytics teams. Emphasise your ability to build relationships and influence outcomes across different stakeholders.
✨Prepare for Fast-Paced Scenarios
Given the dynamic nature of the role, think of examples where you thrived in fast-paced environments. Discuss how you managed ambiguity and maintained focus on delivering results, as this will show your adaptability and resilience.
✨Highlight Your Campaign Successes
Be prepared to talk about specific multi-channel campaigns you've executed. Focus on the objectives, your strategic approach, and the measurable outcomes. This will demonstrate your hands-on experience and ability to drive business results through innovative media strategies.
