BP Senior Insight Analyst

Job Title: BP Senior Insight Analyst Reports to: Insight Business Partner, CRO & Distribution Department: Insight Business Partner Team, Audience Insights (Strategy, Policy & Insights) Location: Leeds/Manchester/Bristol/Glasgow Job Grade: P1 Department Description The new centralised Audience Insights team aims to be independent thought leaders at the heart of Channel 4’s creative and commercial decision-making. They provide a single source of truth and a big picture perspective, challenging and advising the business to ensure profitable growth through data-driven insights. The Insight Business Partner Team collaborates with C-Suite members to align insight requirements with the strategic pillars of Channel 4. Commercial Insight, one of these pillars, works with the Chief Revenue Officer and senior leaders to deliver specialized insights in the commercial space, supporting audience understanding and impact. The team works alongside Insight Specialists—research, data analytics, reporting, and data enablement—to deliver best practices and effective solutions to business challenges. Job Purpose Under the guidance of the Commercial Insight Business Partner, the BP Insight Analyst prepares high-value insights through data analysis and research to enable stakeholders to make profitable decisions for Channel 4. The role is crucial in driving data-driven decision-making within the Commercial function, shaping briefs for advertisers, and delivering ad effectiveness studies to foster repeat business. Key Responsibilities Collaborate with the Commercial Insight BP & stakeholders to gather clear briefs defining scope, goals, and key questions. Translate business objectives into analytical/research plans to ensure relevant data collection and analysis. Coordinate with Specialist Insight teams to determine the best approaches to solve business challenges. Analyze large datasets from various sources, condensing findings into actionable insights. Conduct qualitative or quantitative research as needed to derive insights. Report insights clearly and actionably to support decision-making in the Commercial team. Support and promote self-service capabilities through engagement and training on available tools. Specific Tasks Utilize industry research tools (BARB, TGI, Adintel, IPA Touchpoints, etc.) alongside internal data to demonstrate advertising value. Manage original research projects (quantitative and qualitative) to enhance Channel 4’s advertising sales, including audience studies, trend analysis, and media innovations. Work with Sales to produce presentations promoting Channel 4 to media agencies and clients. Brief and manage research agencies for advertising effectiveness projects across linear, digital, and social media. Lead or support larger insight projects to present to agencies and brands across the UK. Key Relationships Insights Business Partner (for strategic direction) Senior Leaders in designated Commercial areas Potential career progression to Senior Research or Insights Analyst roles No direct people or financial management responsibilities Essential Skills & Experience Ability to work with large datasets, analyze numerical data, and extract trends for diverse stakeholders. Advanced Excel skills for data cleaning, analysis, and visualization. Strong storytelling skills to translate complex data into clear messages and actionable recommendations. Proactive collaboration skills to foster teamwork within insights and across the business. Confidence and gravitas to engage with senior leaders, challenge, advise, and recommend solutions. Project management skills for briefing and overseeing external research agencies, managing multiple projects. Experience with analytical tools like SQL (desired). Experience designing and managing quantitative and qualitative research (desired). Understanding of the UK media landscape and media commercial models (desired). Experience with industry research tools (desired). Hybrid Policy From September 2023, employees will work a minimum of 3 days in the office and 2 days from home. There is flexibility for up to 10 days working from another location. Future changes will be communicated in advance. Support or workplace adjustments can be discussed with management or our workplace disability lead. Application Process Basic salary details will be provided upon application. Applicants must complete additional questions, including a statement on how they meet the essential skills and experience, to be considered. Benefits Private medical insurance Free Virtual GP Annual free Female Health hormone test Tastecard membership Financial guidance sessions Free volunteering membership (OnHand) Discounted gym memberships Pension, Life Assurance, Income Protection Holiday Buy/Sell scheme Application Deadline 20 May 2025 Equality & Inclusion Channel 4 values diversity and encourages applications from all backgrounds. We support neurodiverse applicants and care leavers through specific schemes and adjustments. For support, contact recruitment@channel4.co.uk. #J-18808-Ljbffr