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- Tasks: Lead a dynamic marketing program focused on measurement and event strategy.
- Company: Join a fast-paced tech-driven company making waves in B2B marketing.
- Benefits: Enjoy flexible work options, professional growth opportunities, and a vibrant team culture.
- Why this job: Be part of impactful projects and collaborate with diverse teams to drive success.
- Qualifications: 7–10 years in B2B marketing, especially in events and program management.
- Other info: 60% event execution, 40% marketing comms; learn about measurement frameworks on the job.
The predicted salary is between 43200 - 72000 £ per year.
We are seeking a strategic and execution-driven Marketing Manager to lead a high-impact Measurement & Effectiveness program within a dynamic, cross-functional marketing team. This role is ideal for a self-starter with strong B2B marketing experience, a passion for event strategy and execution, and the ability to operate independently in a fast-paced, tech-driven environment.
Key Responsibilities:
- Strategy Ownership & Program Leadership
- Own the Measurement & Effectiveness marketing program for 2025–2026.
- Analyze market conditions and advertiser data to define the 2026 program strategy.
- Operate with autonomy to develop strategic marketing plans aligned with business goals.
- Collaborate with content partners and digital publications to drive thought leadership.
- Event Strategy & Execution
- Lead planning and execution of a large-scale flagship event in Q1 2026, with planning kicking off in Q4.
- Manage end-to-end event operations, from ideation to delivery.
- Oversee a portfolio of smaller scale events and serve as a project lead for broader initiatives.
- Coordinate across multiple teams including regional marketers, sales, and content teams.
- Cross-Functional Leadership
- Act as a marketing lead and key member of a cross-functional project team.
- Partner with marketers across EMEA, sales stakeholders, and operations to ensure alignment and delivery.
- Drive collaboration, communication, and excellence across team members and vendors.
Qualifications:
- 7–10+ years of B2B marketing experience, with a strong background in event marketing and program management.
- Proven ability to lead strategic marketing initiatives with minimal guidance.
- Demonstrated experience managing cross-functional teams and vendor relationships.
- Experience working in fast-paced, tech-focused environments is highly preferred.
- Strong project management and process-building skills.
- Familiarity with marketing measurement and campaign effectiveness is a plus, but not required.
Personal Attributes:
- Independent, self-motivated, and able to own programs end-to-end.
- Strategic thinker with strong execution capabilities.
- Confident communicator and collaborator who thrives in team-oriented environments.
- Detail-oriented, organized, and comfortable juggling multiple workstreams.
Additional Information:
This role is approximately 60% focused on event execution and 40% on marketing comms, measurement, and content. While direct experience with measurement frameworks is a bonus, the role offers opportunities to learn and grow in that area. Tech industry experience is highly valued, but not mandatory.
Marketing Manager, Measurement & Effectiveness employer: Aquent
Contact Detail:
Aquent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager, Measurement & Effectiveness
✨Tip Number 1
Network with professionals in the B2B marketing space, especially those who have experience in event strategy and execution. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in measurement and effectiveness.
✨Tip Number 2
Familiarise yourself with the latest tools and technologies used in marketing measurement and campaign effectiveness. Being knowledgeable about these can give you an edge during discussions and demonstrate your commitment to staying current in a tech-driven environment.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully led cross-functional teams in the past. Highlight your ability to collaborate and communicate effectively, as this role requires strong teamwork across various departments.
✨Tip Number 4
Showcase your project management skills by discussing how you've managed multiple workstreams simultaneously. Be ready to explain your approach to prioritising tasks and ensuring successful delivery of projects, particularly in fast-paced environments.
We think you need these skills to ace Marketing Manager, Measurement & Effectiveness
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your B2B marketing experience, particularly in event strategy and execution. Use specific examples that demonstrate your ability to lead strategic initiatives and manage cross-functional teams.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the tech industry. Discuss how your independent work style and strategic thinking align with the responsibilities of leading the Measurement & Effectiveness program.
Showcase Relevant Experience: When detailing your work history, focus on your achievements in event marketing and program management. Include metrics or outcomes from past events to illustrate your effectiveness and impact.
Highlight Collaboration Skills: Emphasise your experience working with cross-functional teams. Provide examples of how you've successfully partnered with different stakeholders to achieve common goals, as this is crucial for the role.
How to prepare for a job interview at Aquent
✨Showcase Your B2B Marketing Experience
Make sure to highlight your 7–10 years of B2B marketing experience during the interview. Share specific examples of successful campaigns you've led, especially those involving event marketing and program management.
✨Demonstrate Strategic Thinking
Prepare to discuss how you approach strategy ownership and program leadership. Be ready to explain how you've analysed market conditions in the past to inform your marketing strategies, particularly in a tech-driven environment.
✨Emphasise Cross-Functional Collaboration
Since this role requires working with various teams, be prepared to share examples of how you've successfully collaborated with cross-functional teams in previous roles. Highlight your ability to drive communication and alignment among different stakeholders.
✨Prepare for Event Execution Questions
Given that 60% of the role focuses on event execution, be ready to discuss your experience in planning and executing large-scale events. Talk about your project management skills and how you've managed end-to-end operations in past events.
