Product Designer II - Consumer

Ready to be pushed beyond what you think you’re capable of? At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system. To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high-caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems. Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be. The International Team in Coinbase is tasked with expanding the presence and reach of Coinbase products to countries across the globe. The team has supported various initiatives in countries like Australia, India, Singapore, and Brazil, with more to come. As a close partner to Product and Engineering, the Coinbase Design team plays a critical role in executing the company vision. We tackle complex user experience problems to deliver delightful and easy-to-use products from technical challenges. You\’ll help design our flagship products for the largest user base in crypto and define user experiences for entirely new features. You’ll design the following as part of your role: Product Improvements – Improving our product to make it the easiest to use in each market, focusing on: Localization – Ensuring correct translations and cultural relevance, making products feel local. Onboarding – Collaborating with the onboarding team to provide compliant, user-friendly experiences tailored to each country. Payments – Working with payments and country pods to implement relevant and preferred payment options. New Products – Ideating and building new features to meet local user needs. Marketing – Developing incentive campaigns (referrals, user incentives) and CRM strategies, working closely with illustrators as needed. Market Research / Analysis – Assisting in competitive analysis, user testing, research sessions, and understanding Coinbase metrics in the region. Legal / Regulatory – Supporting the development of compliant yet engaging user experiences, adapting quickly to regulatory changes. Job duties include: Iteratively improving user experience within a small team Taking new features from concept to deployment Designing simple, intuitive web and mobile experiences Participating in design reviews and incorporating feedback Executing and helping define product strategy Collaborating daily with Engineering, User Research, and Product teams What we look for: 3+ years of professional Product Design experience Bachelor\’s degree in a related field Experience designing for web and mobile consumer experiences Strong UX, visual design, and communication skills Experience collaborating with cross-functional teams Proficiency in Figma and prototyping tools Low ego, collaborative, open-minded attitude Nice to haves: Interest in crypto or financial products Experience as a Coinbase user Job #: GCPD04UK #J-18808-Ljbffr