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- Tasks: Manage and execute digital marketing campaigns across various channels to boost sales.
- Company: Join a dynamic team focused on eCommerce and fashion, making waves in the digital space.
- Benefits: Enjoy a collaborative work environment with opportunities for growth and creativity.
- Why this job: Be part of a fast-paced industry, working with affiliates and driving impactful marketing strategies.
- Qualifications: 2+ years in performance marketing, especially in eCommerce; strong analytical skills required.
- Other info: Ideal for self-starters who thrive in both small teams and larger organizations.
The predicted salary is between 28800 - 43200 £ per year.
The ideal candidate would have experience across all paid channels, with a particular focus on Affiliates. Reporting to the Digital Marketing Manager (UK), this role would support with the development and execution of the Digital Marketing strategy across UK, Europe and North America.
Job Responsibilities:
- Manage the day to day of Digital Marketing campaigns across all channels, from conception to execution to grow these channel sales
- Regular auditing and evaluating of accounts to ensure they are being executed in line with best practice
- Build and maintain strong relationships with Affiliate partners to grow our program
- Updating the marketing calendar with PM activity as a reference point for the following year
- Tracking, optimisation and forecasting of performance marketing activity with a strong focus on sales growth, ROI and other performance KPIs.
- Managing the budget alongside the Digital Marketing Manager (UK) to optimise spend and ensuring it is adhered to, as well as to update the budget tracker on a monthly basis
- Reviewing progress and reporting against key channel metrics and targets daily, weekly, monthly, and ad hoc, as required
- Analysing and interpreting trends and providing actionable insights based on available analytics data
- Keeping up to date with industry updates, including new commercial opportunities from partners and social channels and presenting opportunities to the business
- Research, pitch and deploy new activity, channels and platforms to grow sales and diversify marketing mix
Requirements:
- More than 2 years hands-on experience in performance marketing and a passion for ECommerce and Fashion
- Hands on experience in managing Paid Social and Paid Search campaigns from conception to execution
- Experience in running and localising campaigns in different markets, especially in North America, UK and Europe.
- Affiliate experience is an advantage
- Comfortable in producing excel/sheets reports and formulas
- Good knowledge of GA and strong analytical and quantitative skills that support using data to develop, validate and measure marketing campaign
- A team player and self-starter who feels comfortable working autonomously in a small team as well as fitting into a large-scale organisation
- Highly organised with the ability to meet tight deadlines
Digital Marketing Executive employer: CHARLES & KEITH GROUP
Contact Detail:
CHARLES & KEITH GROUP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive
✨Tip Number 1
Familiarize yourself with the latest trends in digital marketing, especially in performance marketing and affiliate channels. This knowledge will not only help you during interviews but also demonstrate your passion for the industry.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who have experience in affiliate marketing. Engaging with them can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed, focusing on your role in their success. Highlight your analytical skills by sharing how you used data to optimize performance and achieve KPIs.
✨Tip Number 4
Stay updated on the latest tools and platforms used in digital marketing. Being knowledgeable about GA and other analytics tools will show that you're ready to hit the ground running in this role.
We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing, especially in managing paid channels and affiliates. Use specific metrics to showcase your achievements.
Craft a Compelling Cover Letter: In your cover letter, express your passion for eCommerce and fashion. Mention your hands-on experience with performance marketing and how it aligns with the company's goals.
Showcase Analytical Skills: Emphasize your analytical skills by providing examples of how you've used data to optimize campaigns. Mention your familiarity with Google Analytics and any relevant tools.
Highlight Team Collaboration: Since the role requires working both autonomously and within a team, share examples of how you've successfully collaborated with others in previous roles, particularly in a digital marketing context.
How to prepare for a job interview at CHARLES & KEITH GROUP
✨Showcase Your Affiliate Marketing Experience
Since the role emphasizes a focus on Affiliates, be prepared to discuss your previous experiences in affiliate marketing. Highlight specific campaigns you've managed, the strategies you employed, and the results you achieved.
✨Demonstrate Analytical Skills
The job requires strong analytical skills, so come ready to discuss how you've used data to inform your marketing decisions. Be prepared to share examples of how you've tracked performance metrics and optimized campaigns based on your findings.
✨Discuss Cross-Channel Campaign Management
Talk about your experience managing digital marketing campaigns across various channels. Provide examples of how you've integrated different platforms to achieve sales growth and how you adapted strategies for different markets, especially in North America, UK, and Europe.
✨Prepare Questions About the Company’s Digital Strategy
Show your interest in the company by preparing thoughtful questions about their current digital marketing strategy. Ask about their goals for affiliate partnerships or how they measure success across different channels to demonstrate your proactive mindset.
