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- Tasks: Lead media strategy across traditional, digital, and retail channels for Home Care brands.
- Company: Join a dynamic team focused on creating world-class consumer experiences in Home Care.
- Benefits: Enjoy a collaborative environment with opportunities for innovation and substantial budget management.
- Why this job: Be at the forefront of media trends while driving brand visibility and performance.
- Qualifications: Proven experience in media strategy, campaign planning, and strong analytical skills required.
- Other info: Ideal for those passionate about FMCG and eager to make an impact in a fast-paced setting.
The predicted salary is between 36000 - 60000 £ per year.
Join a dynamic and fast-evolving Digital, Media, and Commerce (DMC) team that brings together Digital Marketing, Media, Retail Media, eCommerce, and Shopper Marketing to create world-class consumer experiences for Home Care brands. This team acts as an integrated growth engine, driving brand visibility and performance across every stage of the consumer journey.
As Media Manager for Home Care UKI, you will be responsible for leading a comprehensive media strategy across traditional, digital, and retail media. You will work across a diverse brand portfolio, owning strategy, execution, and optimisation of campaigns — all while leveraging data to drive performance and innovation. This high-impact role partners closely with internal teams and external agencies to ensure effective planning, flawless execution, and measurable results. You will also lead a direct report to support implementation and manage substantial budgets to deliver maximum ROI.
Key Responsibilities
- Media Strategy & Leadership: Lead the end-to-end media strategy across traditional, digital, and retail channels for all Home Care brands. Champion a consumer-first, social-forward approach, continuously refining the media roadmap to stay ahead of industry shifts. Drive adoption of advanced data partnerships and audience-led planning.
- Retail Media Strategy: Design and deliver strategic retail media plans for omnichannel and pureplay retailers. Align with customer marketing and sales teams to integrate media into the broader retail ecosystem.
- Performance & Insights: Analyse campaign performance using internal data and third-party measurement tools (e.g., BLS, SLS, MMM). Collaborate with insights teams to turn performance data into actionable improvements. Lead learning agendas and ROI evaluation for continuous optimisation.
- Stakeholder Collaboration: Partner with internal marketing, DMC, sales, and brand teams for media alignment and shared goals. Manage relationships with media agencies, retail media partners, and external media platforms. Act as a key media expert, regularly presenting results, trends, and opportunities to senior stakeholders.
- Innovation & Testing: Stay on the pulse of emerging media trends and technologies; pilot new formats and platforms. Lead media strategy for key retail events such as Prime Day and Black Friday.
- Budget Management: Oversee full media budget allocation in collaboration with brand and agency teams. Own retail media budget planning and spend across Always-On, Event, and Innovation campaigns. Deliver transparent ROI and performance reporting to internal stakeholders.
Qualifications & Experience
- Essential: Proven experience developing holistic media strategies across traditional, digital, and retail channels. Strong background in media campaign planning, execution, and performance optimisation. Excellent budget management capabilities with a results-oriented mindset. Solid understanding of retail media platforms and customer marketing integration. Strong analytical skills; confident using performance data to shape strategy. Strong communication and relationship-building skills, with the ability to influence across all levels. Proficiency in Amazon media tools (e.g., Pacvue, AMC) or equivalent platforms. Experience working with or managing media and retail agency partners.
- Preferred: Background in FMCG, consumer goods, or retail media environments. Ability to develop compelling, insight-led creative briefs. Highly adaptable, proactive mindset with strong business and commercial acumen. Comfortable working across multiple brands, priorities, and stakeholders in a fast-paced environment.
3 Key Requirements:
- Proven Expertise in Holistic Media Strategy (Traditional, Digital & Retail Media): The ideal candidate should have end-to-end experience developing and executing integrated media strategies across all channels — including TV, digital, social, and retail media. They should be confident in aligning media plans with brand and commercial goals, while adapting strategies to evolving consumer behaviours and media trends.
- Hands-On Experience with Retail Media Platforms and eCommerce Integration: A strong background in planning and executing retail media campaigns with omnichannel and pureplay retailers (e.g., Amazon, Tesco, Boots) is essential. The candidate should be comfortable managing budgets across platforms, optimising performance, and collaborating with sales and customer teams to align media with retail activations.
- Strong Analytical and Performance Optimisation Skills: The role demands a data-savvy marketer who can analyse media performance (using tools like Pacvue, AMC, BLS, MMM) and translate insights into actionable improvements. Experience managing ROI, developing learning agendas, and using analytics to drive continuous optimisation is critical.
Media Manager employer: Osmii
Contact Detail:
Osmii Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Media Manager
✨Tip Number 1
Familiarise yourself with the latest trends in media strategy, especially in traditional, digital, and retail channels. This will not only help you understand the landscape but also allow you to speak confidently about how you can contribute to our team at StudySmarter.
✨Tip Number 2
Gain hands-on experience with retail media platforms like Amazon and Tesco. Understanding how these platforms operate will give you a significant edge when discussing your strategies and ideas during interviews.
✨Tip Number 3
Brush up on your analytical skills by practising with performance measurement tools such as Pacvue and BLS. Being able to demonstrate your ability to analyse data and derive actionable insights will set you apart from other candidates.
✨Tip Number 4
Network with professionals in the media and retail sectors. Building relationships with industry peers can provide valuable insights and potentially lead to referrals, making it easier for you to land a role with us at StudySmarter.
We think you need these skills to ace Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in developing holistic media strategies across traditional, digital, and retail channels. Use specific examples that demonstrate your ability to align media plans with brand goals.
Craft a Compelling Cover Letter: In your cover letter, emphasise your hands-on experience with retail media platforms and eCommerce integration. Mention specific campaigns you've worked on and the results achieved to showcase your expertise.
Showcase Analytical Skills: Highlight your strong analytical skills by providing examples of how you've used performance data to shape media strategies. Mention any tools you are proficient in, such as Pacvue or AMC, to demonstrate your technical capabilities.
Demonstrate Stakeholder Collaboration: Include examples of how you've successfully collaborated with internal teams and external agencies. This could involve managing relationships or presenting insights to senior stakeholders, showcasing your communication and relationship-building skills.
How to prepare for a job interview at Osmii
✨Showcase Your Media Strategy Expertise
Be prepared to discuss your experience in developing and executing holistic media strategies across traditional, digital, and retail channels. Highlight specific campaigns you've led and how they aligned with brand goals.
✨Demonstrate Your Analytical Skills
Expect to be asked about your approach to analysing campaign performance. Share examples of how you've used data tools like Pacvue or AMC to derive insights and optimise media strategies.
✨Familiarise Yourself with Retail Media Platforms
Since the role requires hands-on experience with retail media platforms, brush up on your knowledge of platforms like Amazon and Tesco. Be ready to discuss how you've integrated media with retail activations in past roles.
✨Prepare for Stakeholder Collaboration Questions
The role involves working closely with various teams. Think of examples where you've successfully collaborated with internal and external stakeholders, and how you managed relationships to achieve shared goals.
