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- Tasks: Lead and optimise paid media campaigns across various platforms like Google Ads and Meta.
- Company: Join a dynamic marketing team in Sheffield, focused on digital innovation and growth.
- Benefits: Enjoy hybrid working, 25 days holiday, and a supportive company culture.
- Why this job: Shape a new role, make a direct impact, and grow your skills in a fast-paced environment.
- Qualifications: Experience with PPC campaigns, strong analytical skills, and a self-starter mentality required.
- Other info: Bonus points for familiarity with emerging platforms and international campaign management.
The predicted salary is between 28800 - 42000 £ per year.
Digital Paid Media Manager South Yorkshire (hybrid working 2 days in the office 3 days from home) C40K
Role Overview: As part of our exciting growth journey, we’re looking for a dynamic and data-driven Digital Paid Media Manager to join our expanding marketing team. This newly created role is a strategic hire, following a decision to bring our PPC and paid media activity in-house for the first time. You’ll take full ownership of planning, managing, and optimising paid media campaigns across search and social platforms, working across multiple brands and customer segments. This is a rare opportunity to shape a role from the ground up, build internal capability, and make a direct impact on ROI and business growth. You’ll join a friendly and forward-thinking team based in Sheffield, with the flexibility to work in a hybrid pattern.
Key Responsibilities:
- Plan, launch, and manage paid campaigns across Google Ads, Microsoft Ads, Meta (Facebook & Instagram), and other relevant platforms (e.g., TikTok, LinkedIn).
- Take full ownership of budget management, ensuring efficient spend and pacing across channels in line with monthly and quarterly performance goals.
- Monitor performance metrics daily, delivering insights and recommendations to stakeholders and adapting campaigns to maximise ROAS.
- Conduct keyword research, audience targeting, and A/B testing for creative, copy, bidding strategies, and landing pages.
- Collaborate with internal and external teams to develop ad creative, manage assets, and ensure brand consistency across campaigns.
- Work closely with the wider marketing team to align campaigns with broader marketing initiatives and promotional calendars.
- Track and report on campaign performance using tools such as Google Analytics, Google Data Studio, and Meta Ads Manager.
- Stay up to date on platform updates, industry trends, and competitor activity to continually innovate and improve campaign strategies.
- Lead the development of in-house paid media best practices, and contribute to long-term growth planning and capability building.
Requirements:
- Proven success managing PPC campaigns across Google Ads and Meta Ads Manager with strong commercial results.
- Strong understanding of performance marketing KPIs, conversion tracking, attribution models, and analytics.
- Ability to work autonomously and proactively in a newly created role, with a self-starter mentality.
- Confident using Google Analytics, Google Merchant Centre, and Excel/Google Sheets for reporting and budget tracking.
- Highly organised with a strong attention to detail and excellent time management skills.
- Comfortable working in a fast-paced, growing business environment with multiple brands or business units.
- Strong verbal and written communication skills, with the ability to convey complex insights clearly.
Desirable Skills (Bonus Points):
- Familiarity with emerging platforms like TikTok Ads, LinkedIn Ads, or Pinterest Ads.
- Working knowledge of Google Tag Manager, UTM structures, and pixel/tag tracking.
- Exposure to A/B testing frameworks, CRO, and post-click performance analysis.
- Experience managing campaigns in international markets or multiple languages.
- Comfortable briefing and coordinating creative teams or freelancers.
What’s in It for You:
- Competitive salary based on experience.
- Hybrid working options (Sheffield HQ).
- 25 days holiday + bank holidays.
- Company pension scheme.
- Access to training and personal development.
- Opportunity to shape a role in a high-growth, supportive environment.
- A collaborative team culture with a passion for digital innovation.
PPC Manager employer: Better Placed Ltd - A Sunday Times Top 10 Employer!
Contact Detail:
Better Placed Ltd - A Sunday Times Top 10 Employer! Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Manager
✨Tip Number 1
Familiarise yourself with the latest trends in PPC and digital marketing. Follow industry leaders on social media, subscribe to relevant newsletters, and participate in online forums. This will not only enhance your knowledge but also show your passion for the field during interviews.
✨Tip Number 2
Network with professionals in the PPC space, especially those who have experience in managing campaigns across Google Ads and Meta Ads Manager. Attend local marketing events or webinars to connect with potential colleagues and gain insights into the company culture at StudySmarter.
✨Tip Number 3
Prepare to discuss specific examples of successful PPC campaigns you've managed in the past. Be ready to explain your strategies, the tools you used, and the results achieved. This will demonstrate your hands-on experience and ability to drive ROI.
✨Tip Number 4
Research StudySmarter's current marketing initiatives and think about how you can contribute to their growth. Tailor your approach to align with their goals, showcasing your understanding of their brand and how your skills can help shape their paid media strategy.
We think you need these skills to ace PPC Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with PPC campaigns, particularly on Google Ads and Meta Ads Manager. Use specific metrics to demonstrate your success in managing budgets and achieving ROI.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with their needs, especially your ability to work autonomously and your understanding of performance marketing KPIs.
Showcase Relevant Experience: When detailing your previous roles, focus on your achievements in digital paid media management. Include examples of successful campaigns you've run, particularly those that involved A/B testing and audience targeting.
Highlight Continuous Learning: Mention any recent training or certifications related to PPC or digital marketing. This shows your commitment to staying updated with industry trends and platform updates, which is crucial for this role.
How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer!
✨Showcase Your PPC Expertise
Be prepared to discuss your previous experience managing PPC campaigns, particularly on Google Ads and Meta Ads Manager. Highlight specific examples where you achieved strong commercial results, as this will demonstrate your capability to deliver ROI.
✨Understand the Metrics
Familiarise yourself with performance marketing KPIs, conversion tracking, and attribution models. During the interview, be ready to explain how you monitor and optimise campaigns based on these metrics, showcasing your analytical skills.
✨Demonstrate Your Proactivity
Since this role is newly created, it's essential to convey your self-starter mentality. Share examples of how you've taken initiative in past roles, whether it was launching a new campaign or improving existing processes.
✨Stay Current with Industry Trends
Research recent updates in digital advertising platforms and emerging trends in the industry. Being able to discuss these topics will show your passion for digital innovation and your commitment to staying ahead in the field.
