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- Tasks: Lead retail channel marketing strategies and drive execution plans for consumer technology products.
- Company: Apex Systems is a top-tier Data and Digital Transformation services provider focused on impactful solutions.
- Benefits: Enjoy 4 days of remote work, competitive pay, and a dynamic work environment.
- Why this job: Join a collaborative team that values creativity and strategic thinking in a fast-paced industry.
- Qualifications: Bachelor’s degree in Marketing/Business; 4+ years in Retail/Channel Marketing required.
- Other info: One year contract with opportunities for growth and learning in a leading company.
The predicted salary is between 40000 - 60000 £ per year.
Apex Systems is a leading Data and Digital Transformation professional services organization focused on providing solutions with real business value. We provide a customer-focused approach to building authentic partnerships with our clients with objective counsel from concept to deployment for a consistent voice through the dynamic IT environment.
Location: One day per week in office in Reading, UK (4 days remote)
Shift: Standard day shift, 40 hours per week Monday-Friday
Duration: One year contract
Pay: £19.51 per hour
Principal Duties and Responsibilities:
- The Channel Marketing Manager will have responsibility for supporting retail channel marketing strategies for the sub-region.
- Drive the strategy, investment priorities, goals by line of business.
- Accountable for driving Channel Marketing plans and leveraging regional execution structures as appropriate.
- Work closely with Labor and Device Marketing Leaders to drive execution priorities, opportunities and synergies.
Analysis & Insight
- Procure and assimilate consumer behaviour into insights within the context of the sub-region a consumer profiles to drive unified sell-thru plans.
- Maximise ROI on future activities by measuring and optimising marketing campaigns, promotions performance and sell-thru.
- Anticipate and discover competitor’s activities, and adjust retail marketing programs to counter.
- Work with subsidiaries to analyse the partner’s existing marketing capabilities in order to recognise and execute on specific local needs.
- Collaborate with World Wide and EMEA Channel and Local teams to develop marketing plans, inclusive of Digital, addressing upcoming selling seasons and industry trends.
Marketing Planning
- Work with subsidiaries to help create medium and long-term execution plans in line with seasonal planning to maintain retail channel momentum through the product life cycle and follow the key retail selling seasons.
- Guide subsidiaries to anticipate needs of the selling seasons and industry trends and deliver feedback to support.
- Drive creation and review of key ROB processes within sub region.
- Drive local alignment to WW seasonal planning guidelines that delivers readiness and execution in market.
Marketing Execution
- Drive subsidiary execution & seamless integration between Category, Sales & Retail Services.
- Drive consistent Channel Marketing (EPIC) Execution that achieves required goals and aligns with Corp guidance and aligning any required changes with corporate Channel Marketing.
- Translate category management plans for subsidiaries, and coordinate marketing efforts at the local level between sales, category management, and internal support teams (visual merchandising, field labor & training, and Digital) to drive successful execution of retail programs, training, promotions, and events.
- Use results of analysis to learn from execution success and failures and share this with subsidiaries.
Business Operational Excellence
- Work with subsidiaries to maintain budgets and maximise ROI.
- Demonstrate creativity and entrepreneurial behaviour while staying on strategy.
- Ensure countries are aligned with PC Aisle LOB KPIs, inclusive of Digital.
- Work the Labour and Evangelism leads to drive excellence in field reporting and analysis for PC Aisle products.
Leadership
- Direct and indirect leadership with outcomes.
- Influence across boundaries.
- Impact and Influence without Authority.
- Effectively communicate the business strategy, describe and hold team accountable to key goals.
Key Competencies:
- Marketing Principles (25%)- Develop integrated marketing plans and strategic market objectives by channel partner, drive marketing execution, and measure execution and return on investment (ROI).
- Strategic Business Planning (10%)- Create strategic business objectives and category plans across all commercial customer touch points, coordinate partner segmentation and prioritisation, and strategically influence assortment and volume builds, and execute against the product lifecycle.
- Consultative Leadership (20%)- Influence partners with category subject matter expertise to support the sales motion across the channels. Impact and influence the product business groups and drive cross group collaboration.
- Business Operational Excellence (20%)- Execute against scorecards and Key Performance Indicator (KPI) targets, drive inventory management.
- Leadership (15%)- Influence across boundaries that delivers expected results.
Requirements:
- Marketing/Business Bachelor’s Degree– MBA preferred.
- 4+ years relevant experience in Retail/Channel Marketing/Marketing/Retail Sales.
- Proven success at marketing and execution planning – particularly with Consumer Technology products.
- Strategic business planning.
- Executive & Intercultural communication skills.
- Strong partner relationships.
- Cross group collaboration.
- Forward looking and strategic thinking.
- New product launch experience.
- Leading and thriving in ambiguity.
- Strong coach and teacher of others.
Contact Detail:
Apex Systems Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in retail and channel marketing, especially within the consumer technology sector. This knowledge will help you speak confidently about how you can drive marketing strategies that align with current market demands.
✨Tip Number 2
Network with professionals in the industry, particularly those who have experience in channel marketing. Attend relevant events or webinars to build connections and gain insights that could give you an edge during interviews.
✨Tip Number 3
Prepare to discuss specific examples of how you've maximised ROI on marketing campaigns in your previous roles. Being able to quantify your successes will demonstrate your ability to drive results effectively.
✨Tip Number 4
Showcase your leadership skills by preparing to discuss how you've influenced teams or projects without direct authority. Highlighting your consultative leadership style will resonate well with the expectations for this role.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in retail and channel marketing. Focus on achievements that demonstrate your ability to drive marketing execution and ROI, particularly with consumer technology products.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and how your background aligns with the role. Mention specific examples of past successes in marketing planning and execution, and how you can contribute to Apex Systems' goals.
Showcase Leadership Skills: Emphasise your leadership experience, especially in influencing cross-functional teams without direct authority. Provide examples of how you've successfully communicated business strategies and held teams accountable to key goals.
Highlight Analytical Skills: Demonstrate your ability to analyse consumer behaviour and market trends. Include examples of how you've used data to optimise marketing campaigns and improve ROI, showcasing your strategic thinking and consultative leadership.
How to prepare for a job interview at Apex Systems
✨Know Your Marketing Metrics
Familiarise yourself with key marketing metrics and how they apply to the role. Be prepared to discuss how you have maximised ROI on past campaigns and what insights you've gained from analysing consumer behaviour.
✨Showcase Your Strategic Thinking
Demonstrate your ability to create and execute strategic marketing plans. Prepare examples of how you've influenced marketing strategies in previous roles, especially in retail or channel marketing.
✨Highlight Collaboration Skills
This role requires working closely with various teams. Share experiences where you've successfully collaborated across departments or with external partners to achieve marketing goals.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills. Think about how you would handle challenges like adjusting marketing strategies in response to competitor actions or changing market trends.
