Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead the data strategy for a global events business and manage a small data team.
- Company: Join a successful global subscription and events business in the financial sector.
- Benefits: Enjoy career development opportunities and high-level benefits in a dynamic environment.
- Why this job: Be part of a growth-focused company that values data-driven decision-making and innovation.
- Qualifications: 8+ years in B2B data, with strategic experience and strong analytical skills required.
- Other info: This is a rare opportunity to make a significant impact in a thriving industry.
The predicted salary is between 43200 - 72000 £ per year.
Our client is a highly successful global subscription and events business in the financial sector now poised for even greater growth with private equity funding. It now wants to hire a senior-level strategist, operating at a senior level across the global business to define and own the data strategy to achieve the growth objectives. You will be expected to introduce ongoing data enhancement and hygiene as well as:
- Transform the data department to a profit centre and manage a small data team
- Increase revenues from specific segments by better understanding customer behaviours
- Improve data quality and improve stakeholder confidence in the tagging and segmentation
- Produce industry best-practice data governance and subscriptions-reporting covering renewal, churn and usage
- Ensure team members have the right skill-sets to manage the technology and processes
This would involve:
- Building an annual program of list research to feed the conference portfolio
- Identifying new data segments to promote event products
- Using Bright Target to create customer segments
- Building processes for automated renewal files for sales and marketing campaigns
- Working with data agency to develop existing and new products
- Deliver effective presentations of findings and recommendations
We’re looking for:
- At least eight years in B2B data, with at least 2 years in a strategic role with line and external agency management, including contract and pricing negotiations
- An analytical and commercial thinker with a track record of implementing data-led initiatives generating measurable increases in revenue, ideally in a B2B events business
- An interest and aptitude in data analytics and current trends in commercial data science
- Proficient with Excel, Access, SQL, predictive modelling, data profiling and segmentation
If this is you we’d love to hear from you. This is a rare opportunity to join a highly-attractive company offering career development and high-level benefits. Please send a CV now!
Head of Marketing Data - Global Events Business employer: Reilly People
Contact Detail:
Reilly People Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing Data - Global Events Business
✨Tip Number 1
Network with professionals in the B2B data and events sector. Attend industry conferences or webinars to connect with potential colleagues and learn about the latest trends, which can give you an edge in interviews.
✨Tip Number 2
Familiarise yourself with the tools and technologies mentioned in the job description, such as Bright Target and SQL. Being able to discuss your experience with these tools will demonstrate your readiness for the role.
✨Tip Number 3
Prepare to showcase your analytical skills by gathering case studies or examples of past projects where you successfully implemented data-led initiatives. This will help illustrate your ability to drive revenue growth.
✨Tip Number 4
Research the company’s current data strategies and any recent news about their growth. This knowledge will allow you to tailor your discussions during interviews and show that you are genuinely interested in contributing to their success.
We think you need these skills to ace Head of Marketing Data - Global Events Business
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B data and strategic roles. Emphasise your achievements in data-led initiatives and any relevant skills in data analytics, Excel, SQL, and predictive modelling.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the financial sector and your vision for transforming the data department into a profit centre. Mention specific examples of how you've improved data quality and stakeholder confidence in previous roles.
Highlight Relevant Experience: In your application, focus on your experience with line and external agency management, including contract negotiations. Provide concrete examples of how you've successfully managed teams and projects in the past.
Showcase Analytical Skills: Demonstrate your analytical and commercial thinking by including examples of how you've used data to drive revenue growth. Discuss any experience you have with customer segmentation and data governance best practices.
How to prepare for a job interview at Reilly People
✨Showcase Your Strategic Thinking
As a Head of Marketing Data, you'll need to demonstrate your ability to think strategically. Prepare examples of how you've previously defined and implemented data strategies that led to measurable growth. Be ready to discuss specific initiatives you've led and the impact they had on revenue.
✨Highlight Your Analytical Skills
Given the analytical nature of this role, it's crucial to showcase your proficiency in data analytics. Bring examples of how you've used tools like Excel, SQL, or predictive modelling to derive insights and drive decisions. Discuss any trends you've identified in commercial data science that could benefit the company.
✨Demonstrate Leadership Experience
This position requires managing a small data team, so be prepared to talk about your leadership style and experience. Share instances where you've successfully managed teams, developed their skills, and fostered a collaborative environment. Highlight any experience with external agency management as well.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving abilities. Think about challenges you've faced in previous roles related to data governance, customer segmentation, or revenue generation. Prepare structured responses that outline your thought process and the outcomes of your actions.
