At a Glance
- Tasks: Lead influencer campaigns, build creator communities, and drive PR initiatives for parenting brands.
- Company: Join Everyday Health, a dynamic digital team focused on pregnancy and parenting.
- Benefits: Enjoy flexible work options, creative freedom, and opportunities for personal growth.
- Why this job: Be part of a fast-paced environment where your ideas can shine and make an impact.
- Qualifications: 3-5 years in influencer marketing or PR; strong project management and communication skills required.
- Other info: Ideal for those passionate about community building and innovative campaigns.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Are you a natural organiser with a flair for building relationships and driving innovative campaigns? We’re looking for an Influencer & PR Manager to join our fast-growing digital team. You’ll take the reins on shaping and growing our community of creators—developing long-term strategies, overseeing influencer-led campaigns, and elevating our brand presence across multiple platforms. You’ll lead on Influencer & PR initiatives across our two flagship parenting brands, Emma’s Diary and BabyCentre, creating moments that generate buzz, backlinks, and brand love. If you thrive in a fast-paced environment, love seeing ideas come to life, and have an unshakable passion for community, campaigns, and connection—you might be just who we’re looking for.
Roles and responsibilities
- Community leadership: Own and grow our network of creators, developing strategies to recruit, engage, and retain top influencer talent.
- Campaign management: Take full ownership of creator-led campaigns, from concept through to execution and performance reporting.
- Influencer productisation: Work closely with the Head of Channel Marketing and sales teams to shape scalable influencer offerings, including creative pitches and client proposals.
- Client campaigns: Confidently oversee client-facing influencer projects, ensuring delivery excellence and creative impact.
- Creator events: Design and deliver standout digital and in-person creator experiences—with monetisation strategies to match.
- Content & education: Build support tools, toolkits, and training to help influencers thrive in our ecosystem.
- Market insight: Stay on the pulse of influencer and social trends, delivering insights that shape future campaigns and innovations.
- PR & brand awareness: Lead on high-impact PR activations, working with agencies and internal teams to drive press mentions, backlinks, and positive sentiment.
- PR hooks: Collaborate with internal marketing, content, and social teams to amplify PR stories across owned channels.
- Reporting & analysis: Own campaign performance tracking and reporting for both client and internal projects.
About you:
You’re a natural leader, a confident communicator, and someone who sees opportunity in every conversation. Here’s what we’re looking for:
- You have organisation in your DNA—balancing multiple projects without missing a beat.
- You bring 3–5 years’ experience in influencer marketing, PR, or community management—ideally within a fast-paced agency or digital brand.
- You’re an excellent project manager, comfortable juggling deadlines, clients, and creators.
- You’re people-first—able to build genuine relationships with creators, clients, and colleagues alike.
- You understand the evolving influencer landscape, with a core understanding of building communities within Facebook, Instagram and TikTok.
- You’re commercially savvy—able to contribute to monetisation strategy and pitch development.
- You’re curious and creative, always looking for smarter ways to engage audiences.
- You thrive in an environment where ideas move fast, collaboration is key, and results matter.
Influencer & PR Manager employer: Ziff Davis
Contact Detail:
Ziff Davis Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer & PR Manager
✨Tip Number 1
Network actively within the influencer and PR community. Attend industry events, webinars, and workshops to meet potential collaborators and learn about the latest trends. Building relationships now can give you a head start when applying for the role.
✨Tip Number 2
Showcase your understanding of the influencer landscape by engaging with relevant content on social media platforms like Instagram and TikTok. Comment on posts, share insights, and connect with influencers to demonstrate your passion and knowledge in the field.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed or contributed to in the past. Be ready to highlight your role, the strategies you implemented, and the results achieved. This will show your practical experience and ability to drive successful initiatives.
✨Tip Number 4
Stay updated on the latest PR trends and tools that can enhance campaign performance. Familiarise yourself with analytics platforms and reporting tools, as being data-driven is crucial for this role. This knowledge will set you apart during discussions with our team.
We think you need these skills to ace Influencer & PR Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in influencer marketing, PR, and community management. Use specific examples that demonstrate your ability to manage campaigns and build relationships.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for community engagement and your understanding of the influencer landscape. Mention specific platforms like Facebook, Instagram, and TikTok, and how you've successfully navigated them in past roles.
Showcase Campaign Successes: In your application, include details about successful campaigns you've managed. Highlight your role in these projects, the strategies you implemented, and the results achieved to demonstrate your capability.
Research Everyday Health: Familiarise yourself with Everyday Health and their brands, Emma’s Diary and BabyCentre. Understanding their mission and current campaigns will help you tailor your application and show genuine interest in the role.
How to prepare for a job interview at Ziff Davis
✨Showcase Your Organisational Skills
As an Influencer & PR Manager, you'll need to juggle multiple projects. Be prepared to discuss specific examples of how you've successfully managed various campaigns or events in the past, highlighting your ability to stay organised and meet deadlines.
✨Demonstrate Your Relationship-Building Abilities
This role requires a people-first approach. Share stories that illustrate how you've built and maintained relationships with influencers, clients, or colleagues. Emphasise your communication skills and your knack for connecting with others.
✨Stay Updated on Industry Trends
Familiarise yourself with the latest trends in influencer marketing and social media. During the interview, mention any recent campaigns or strategies that have caught your eye, and discuss how you would apply similar insights to the company's brands.
✨Prepare for Creative Problem-Solving
Expect questions that assess your creativity and strategic thinking. Think of examples where you've had to come up with innovative solutions for campaigns or community engagement, and be ready to share your thought process during the interview.