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For Companies At a Glance
- Tasks: Lead digital media campaigns and optimise strategies for maximum impact.
- Company: Join Live Nation, the global leader in live entertainment and ticketing.
- Benefits: Enjoy a diverse workplace, flexible hours, and opportunities for personal growth.
- Why this job: Be part of a dynamic team shaping the future of digital marketing in music.
- Qualifications: Experience in digital advertising and strong knowledge of the digital ecosystem required.
- Other info: Inclusive culture that values diversity and encourages personal and professional development.
The predicted salary is between 36000 - 60000 £ per year.
The London based International Media Services team for Live Nation Entertainment is looking for a Senior Digital Media and Programmatic Specialist to join the team, where they will work across the company’s exciting online portfolio of websites and Digital touch points, giving support for International Digital Solutions for both Sponsorship and Marketing teams.
With experience of working in a Digital environment, you will be able to demonstrate previous Digital expertise. Highly organised, you have excellent time management and administration skills and thrive working in a fast-paced environment. You will be flexible, self-motivated and a good team player; working under your own initiative in order to achieve goals.
What it’s like to work in the Team
This is an amazing opportunity to join a growing team; you will work with our multi-national Sponsorship and Marketing teams to ensure smooth implementation across multiple websites and digital touch points. Striving to help brands reach our fans across our digital touch points and using our first party data. As we grow our product offering experience of social and digital media using first party data is a bonus.
Who you are
- Proven experience in digital advertising at an ad agency, publisher or vendor
- Experience of social/digital/programmatic strategy
- Proven experience in multi-channel campaign activation and management
- Excellent knowledge of the digital ecosystem is a must
- Be an expert with respect to campaign strategy, optimisation and performance and be able to communicate these to all levels
- Strong understanding of data tools and platforms, experience of data privacy and GDPR requirements
- Strong technical troubleshooting abilities across multiple platforms
- Understanding of Google product stack
- Ability to advise and educate team across best practices and new strategies to achieve performance
Behaviours
- Out-of-the-box thinking with a strong problem solving ability
- Leadership and strategic thinking
- Excellent team player but also able to work independently
- Ability to work under pressure to meet tight deadlines
- Excellent interpersonal skills as successful candidate will be dealing with many departments within the business
- willingness to go above and beyond own responsibilities and learn different areas of the business
What the role includes
- Championing best in class digital products across the business
- Leading and overseeing campaigns set up, optimisation and advise team members on best practices
- Work closely with Head of Digital Planning to develop campaign strategy to meet clients objective
- Leading campaigns reporting, learnings and insights
- Stay up-to-date with digital media developments, new platforms, products and tech, uncover market intelligence, and provide key insights to teams
- Work closely with Digital Media Buyers to develop best practice documents on existing/new platforms making sure they are always up to date
- Provide guidance to internal stakeholders on new platforms requirements that will drive future revenue
- Provide technical support for digital set up across Ad Digital platforms and ability to troubleshoot across both website and app
- Ability to analyse and advise on technical pixel/data tracking set up across digital touch-points
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities.
The Company
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year.
Senior Digital Media and Programmatic Specialist– Media Services employer: Live Nation (Music) UK Limited
Contact Detail:
Live Nation (Music) UK Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Media and Programmatic Specialist– Media Services
✨Tip Number 1
Familiarise yourself with the latest trends in digital media and programmatic advertising. Being well-versed in current technologies and strategies will not only boost your confidence but also demonstrate your commitment to staying ahead in this fast-paced industry.
✨Tip Number 2
Network with professionals in the digital media space, especially those who have experience with Live Nation or similar companies. Attend industry events or webinars to make connections that could provide valuable insights or even referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful multi-channel campaigns you've managed. Highlight your role in these projects and the impact they had on performance metrics, as this will showcase your expertise and problem-solving abilities.
✨Tip Number 4
Stay updated on GDPR and data privacy regulations, as these are crucial in the digital advertising landscape. Being knowledgeable about compliance will set you apart as a candidate who understands the importance of ethical practices in digital marketing.
We think you need these skills to ace Senior Digital Media and Programmatic Specialist– Media Services
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital advertising, programmatic strategy, and campaign management. Use specific examples that demonstrate your expertise in the digital ecosystem and your ability to work under pressure.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital media and how your skills align with the role at Live Nation. Mention your experience with first-party data and your understanding of GDPR requirements, as these are crucial for the position.
Showcase Your Problem-Solving Skills: Provide examples in your application that illustrate your out-of-the-box thinking and problem-solving abilities. Highlight situations where you successfully led campaigns or optimised strategies to achieve performance goals.
Highlight Team Collaboration: Emphasise your ability to work both independently and as part of a team. Mention any experiences where you collaborated with different departments or stakeholders to achieve common objectives, as this is key for the role.
How to prepare for a job interview at Live Nation (Music) UK Limited
✨Showcase Your Digital Expertise
Make sure to highlight your previous experience in digital advertising, especially in programmatic and social media. Be prepared to discuss specific campaigns you've worked on and the strategies you implemented to achieve success.
✨Demonstrate Problem-Solving Skills
Given the fast-paced environment of Live Nation, it's crucial to showcase your out-of-the-box thinking and problem-solving abilities. Prepare examples of challenges you've faced in past roles and how you overcame them.
✨Familiarise Yourself with Data Tools
Since the role requires a strong understanding of data tools and GDPR requirements, brush up on your knowledge of these areas. Be ready to discuss how you've used data to inform campaign strategies and optimise performance.
✨Emphasise Team Collaboration
As a Senior Digital Media and Programmatic Specialist, you'll need to work closely with various teams. Highlight your interpersonal skills and provide examples of how you've successfully collaborated with others to achieve common goals.
