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- Tasks: Create and edit engaging content for Instagram and TikTok, capturing Somerset House's vibrant events.
- Company: Join Somerset House, a cultural hub in London, known for its creativity and community engagement.
- Benefits: Enjoy hybrid working, enhanced leave, mental health support, and discounts on events and local retailers.
- Why this job: Unleash your creativity in a dynamic team while making an impact in the arts and culture scene.
- Qualifications: Experience in video content creation for social media, strong visual instincts, and a passion for youth culture.
- Other info: This is a six-month contract with opportunities for creative experimentation and collaboration.
The predicted salary is between 25000 - 32000 £ per year.
We’re looking for a self-starting, creatively-driven Social Media Content Creator to develop and deepen our storytelling on Instagram, TikTok, and other social media channels. Based within the Marketing & Communications team, this six-month fixed-term contract offers ample room for creative experimentation, spontaneity, and the development of bold, original ideas.
You’ll be responsible for the ideation, production and editing of standout content that brings Somerset House’s vibrant programme and creative community to life. Working closely with our other Social Media Manager, you’ll collaborate on a dynamic, diverse content calendar that elevates our cultural programme, champions our resident creatives, and builds deeper engagement with both new and existing audiences.
Key Responsibilities- Content Creative Production
- Capture and edit original video and photo content for Instagram and TikTok using best-practice and previous performance insights and learnings.
- Be present at Somerset House events and capture content that resonates on social media.
- Develop and deliver a consistent stream of engaging lo-fi and hi-fi content, from interview-based and people-led Reels and TikToks to spontaneous stories and event behind-the-scenes content.
- Incorporate platform-native features (music, captions, text overlays, transitions, etc.) to optimise reach and engagement.
- Content Management
- Develop weekly content plans and publishing for Instagram, TikTok and other social media channels, aligning with programming, brand messaging and visual guidelines, and audience engagement goals.
- Prepare content plans for stakeholder reviews ahead of time and secure relevant approvals.
- Create regular creative strands, series, or content formats that foster audience familiarity, anticipation, and interest.
- Use platform-native tools or Brandwatch social media management tool to publish your content.
- Collaboration
- Collaborate with the other Social Media Manager to ensure your content output contributes to a cohesive, strategically aligned Somerset House content calendar.
- Work alongside the wider Marketing, Creative Design and Programming teams to support campaign activity, events, and artist content.
- Engage proactively with the creative community on site to source user-generated content and build relationships that support content creation.
- Liaise with press, commercial partners, and visitor experience teams to deliver content that meets agreed requirements and expectations.
- Intelligence
- Monitor and benchmark performance of Somerset House social media content performance and actively apply learnings to refine content plans, creative outputs and improve future performance.
- Keep the marketing team informed of emerging social media trends, platform updates, and new features, ensuring the team stays ahead of changes that could impact digital marketing strategies.
- Proven experience creating engaging video content for Instagram Reels and TikTok.
- Experience with creating people-led and interview-based content for social media channels.
- Excellent understanding of creative best practices and audience behaviours on Instagram and TikTok (paid and organic content).
- Strong editorial and visual instincts, with a finger on the pulse of digital trends and youth culture.
- Planning and managing multiple projects and campaign schedules.
- Experience working within a cultural or arts setting.
- Ability to capture strong video using both cameras and smartphones.
- Skilled in editing using mobile-native apps or Adobe Premiere Pro.
- Demonstrable ability to independently produce content from concept, pre-production to upload.
- A creative mindset, comfortable in making decisions in line with a brief.
- An interest in experimental storytelling, emerging creators, and creative innovation.
- Ability to react quickly and calmly in fast-paced situations.
- Mental Health & Wellbeing - Access to our external Employee Assistance Programme (CiC) for free 24/7 confidential advice and support, including up to 6 free counselling sessions per year where needed.
- Mental health support and guidance from our in-house trained Mental Health First Aiders.
- Hybrid working based on having 3 days in the office per week (pro rata if part-time).
- Contribution towards eye tests and glasses.
- Trust life insurance scheme.
- We offer winter flu vaccination vouchers.
- Holiday - Enhanced annual leave – 25 days plus bank holidays (pro rata).
- Birthday leave - additional day leave.
- Celebration day - to celebrate anything of your choice.
- Other Leave - Sick leave – 20 days full pay, followed by 20 days half pay (pro rata & following 3 months service).
- Emergency dependent care – option to use 25% of paid sick leave for emergency care of a dependent (pro rata & following 3 months of service).
- Enhanced maternity pay.
- Benefits - 8% employer pension contributions, no employee contribution required.
- Option for salary sacrifice.
- Season ticket loan.
- Cycle to Work scheme.
- Discounts, offers and free stuff - The list is endless and includes tickets to Somerset House events and entrance to other London Heritage sites.
- Discounts in Somerset House cafes and restaurants.
- Discounts with various high street retailers and restaurants.
- Discounts to local leisure centres.
Social Media Content Creator employer: Somerset House
Contact Detail:
Somerset House Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Content Creator
✨Tip Number 1
Familiarise yourself with Somerset House's social media presence. Spend time engaging with their content on Instagram and TikTok to understand their style, tone, and the types of stories they share. This will help you tailor your approach and demonstrate your genuine interest in their brand.
✨Tip Number 2
Showcase your creativity by preparing a mini portfolio of your best social media content. Include examples that highlight your skills in video production and editing, especially for platforms like Instagram Reels and TikTok. This will give us a clear idea of your capabilities and unique style.
✨Tip Number 3
Network with current or former employees of Somerset House, if possible. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations, which you can leverage during interviews.
✨Tip Number 4
Stay updated on the latest trends in social media and digital marketing. Being knowledgeable about emerging features and popular content formats will not only impress us but also show that you're proactive and ready to contribute innovative ideas from day one.
We think you need these skills to ace Social Media Content Creator
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media content creation, particularly for platforms like Instagram and TikTok. Include specific examples of past projects that demonstrate your creativity and ability to engage audiences.
Craft a Compelling Cover Letter: In your cover letter, express your passion for storytelling and how you can contribute to Somerset House's mission. Mention any unique ideas you have for content that could resonate with their audience, showcasing your understanding of their brand.
Showcase Your Work: Include links to your portfolio or examples of your previous social media content. Highlight any successful campaigns or posts that gained significant engagement, as this will demonstrate your capability and creativity.
Research Somerset House: Familiarise yourself with Somerset House’s current social media presence and recent events. This knowledge will help you tailor your application and show that you are genuinely interested in the role and the organisation.
How to prepare for a job interview at Somerset House
✨Showcase Your Creativity
Prepare a portfolio that highlights your best social media content. Include examples of engaging videos and posts you've created for platforms like Instagram and TikTok, demonstrating your ability to tell stories visually.
✨Know the Brand
Research Somerset House thoroughly. Understand their cultural programmes, past events, and the type of content they typically share. This will help you tailor your ideas and show how you can contribute to their storytelling.
✨Be Ready to Discuss Trends
Stay updated on the latest social media trends and platform features. Be prepared to discuss how you would incorporate these into your content strategy for Somerset House, showcasing your knowledge and adaptability.
✨Demonstrate Collaboration Skills
Highlight your experience working in teams, especially with marketing or creative departments. Share examples of how you've collaborated on content calendars or campaigns, as this role involves working closely with others to create cohesive content.
