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- Tasks: Lead demand generation programs across EMEA, driving sales pipeline and revenue growth.
- Company: OutSystems is a global leader in low-code application development, empowering innovation through software.
- Benefits: Enjoy a dynamic work culture, remote options, and opportunities for professional growth.
- Why this job: Join a fast-growing company making a real impact in the tech industry with innovative solutions.
- Qualifications: 5+ years in B2B demand generation, preferably in tech/SaaS; strong analytical and communication skills required.
- Other info: Be part of a collaborative team that values creativity and strategic thinking.
The predicted salary is between 36000 - 60000 £ per year.
There are NO limits to your career: come shape the future and be part of a truly unique global culture at OutSystems!
About OutSystems
OutSystems is the pioneer of the high-performance, low-code application development market. The company empowers organisations to innovate through software and we are looking for talented and motivated individuals to join our team. Our team members are at the core of a dynamic, industry-leading company that is helping organisations of all sizes across the globe innovate their businesses through the power of software.
About This Role
The Demand Generation Manager will plan and execute demand generation programs for the EMEA region (primarily the UK, Nordics, Belgium and Netherlands). You will partner closely with the Senior Director of Demand Generation for your region as well as local market leadership in Sales, Sales Development and Product Marketing to deliver Sales pipeline and revenue.
Key Responsibilities:
- Partner with geo-specific cross-functional teams (Product, Sales Development, Sales, Partner Marketing, Events, PR, Marketing Operations, Digital) to understand the industry and buyer landscape and strategic business priorities.
- Work with the Senior Director of Demand Generation and VP Global Revenue Marketing to ensure all demand generation plans and tactics best align to business and selling objectives within current resourcing.
- Understand ICP target buyer personas to create programmes, integrated campaigns and content that facilitate authentic conversations and timely omni-channel engagements.
- Execute against the region specific demand generation strategy across the buyer journey for net new logo, customer expansion, ABM and Direct / Partner Sales goals.
- Develop and execute overall integrated campaign plans to directly contribute to pipeline and revenue objectives for your assigned region.
- Understand the entire marketing funnel (Lead to Closed Won Business), track and optimise performance at each stage of the funnel.
- Provide ongoing review/analysis of all relevant demand gen KPIs and results; leverage these insights to inform and drive ongoing optimisation.
- Maintain a feedback loop with other team members/functions to optimise lead generation campaigns.
- Work towards agreed OKRs (objectives and key results), communicate progress to business stakeholders.
- Own the ongoing inspection and optimisation of the full “Lead – Closed-Won” lifecycle for all segment-specific marketing contributed pipeline.
- Measure cross-channel marketing programme effectiveness against key measures of success.
- Leverage Marketo, Salesforce, 6Sense and other third-party tools to understand segment specific customer lifecycle behaviours.
- Drive ongoing quality assurance to maintain transparency and ensure that all marketing supported initiatives and results are appropriately tracked.
- Build a solid relationship with Sales leadership and collaborate with the Sales team.
- Oversee assigned region specific demand generation budget and track spending.
- Research, manage and oversee external agencies/contractors that act as an extension of our internal teams.
Required Skills:
- Comprehensive knowledge of and demonstrated success in both ABM, vertical and broad-based demand generation in B2B technology.
- Understanding of the general B2B Sales processes.
- Passionate about marketing and its ability to impact revenue growth.
- Ability to prioritise and execute with quality and timeliness.
- Experience managing cross-channel, integrated campaigns from strategy to optimisation.
- Combination of a creative and analytical mindset.
- Understand lead scoring and complex B2B sales revenue lifecycle.
- Experience working with SDR teams.
- Demonstrated ability to manage large complex projects and programs to completion.
- Highly results focused with demonstrated analytical skills.
- Excellent interpersonal, organisational and prioritisation skills.
- Self-starter with a growth mindset and ability to act with urgency.
Education and Experience:
- Bachelor’s degree in Business, Marketing, Communications or equivalent related education preferred.
- 5+ years B2B demand generation/marketing experience in tech/SaaS.
- Proficiency in marketing automation and CRM platforms (Marketo and Salesforce preferred).
Join us in disrupting the status quo of the low-code market, we give you the power to "Ask Why", you give our customers the power to innovate through software!
Demand Generation Manager employer: OutSystems Inc.
Contact Detail:
OutSystems Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Manager
✨Tip Number 1
Familiarise yourself with the latest trends in demand generation, especially within the B2B tech and SaaS sectors. Understanding the nuances of ABM and integrated campaigns will help you speak the same language as our team during interviews.
✨Tip Number 2
Network with professionals in the industry, particularly those who have experience with OutSystems or similar companies. Engaging in conversations about their experiences can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've measured and optimised marketing campaigns in the past. Being able to discuss specific KPIs and results will demonstrate your ability to drive revenue growth effectively.
✨Tip Number 4
Research OutSystems' products and customer success stories thoroughly. Understanding our platform's unique selling points will allow you to articulate how you can contribute to our mission of helping organisations innovate through software.
We think you need these skills to ace Demand Generation Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you thoroughly understand the responsibilities and requirements of the Demand Generation Manager position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your B2B demand generation experience, particularly in tech or SaaS environments. Use quantifiable achievements to demonstrate your impact in previous roles, such as increased lead generation or improved ROI on campaigns.
Write a Tailored Cover Letter: In your cover letter, express your passion for marketing and how it drives revenue growth. Mention specific examples of successful integrated campaigns you've managed and how they relate to the objectives of OutSystems.
Highlight Relevant Skills: Make sure to emphasise your proficiency in marketing automation tools like Marketo and Salesforce, as well as your experience with ABM strategies. This will show that you have the technical skills necessary for the role.
How to prepare for a job interview at OutSystems Inc.
✨Understand the Company and Its Culture
Before your interview, take some time to research OutSystems and its unique culture. Familiarise yourself with their low-code platform and how it empowers organisations. This will help you align your answers with their values and demonstrate your genuine interest in the company.
✨Showcase Your Demand Generation Expertise
Be prepared to discuss your experience with demand generation strategies, particularly in a B2B tech environment. Highlight specific campaigns you've executed, the results achieved, and how they relate to the role. Use metrics to quantify your success and show your analytical skills.
✨Prepare for Cross-Functional Collaboration Questions
Since the role involves working closely with various teams, be ready to share examples of how you've successfully collaborated with sales, product marketing, or other departments. Discuss how you’ve navigated challenges and ensured alignment towards common goals.
✨Demonstrate Your Understanding of the Sales Funnel
Make sure you can articulate your understanding of the entire marketing funnel, from lead generation to closed-won business. Be ready to discuss how you track and optimise performance at each stage, and how this knowledge can contribute to OutSystems' revenue growth objectives.
