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- Tasks: Drive mobile app growth and performance through data-driven strategies and collaboration.
- Company: GIMO is a leading independent marketing agency in the iGaming industry, partnering with top gaming brands.
- Benefits: Enjoy a hybrid work environment, competitive salary, and opportunities for professional growth.
- Why this job: Join a dynamic team to make a real impact on mobile user experiences in the gaming world.
- Qualifications: 4+ years in mobile growth or product management, preferably in iGaming; strong analytical skills required.
- Other info: GIMO values diversity and encourages applications from all backgrounds.
The predicted salary is between 36000 - 60000 £ per year.
Location: Hybrid - London/ Malta
About GIMO: Global Interactive Marketing Online (GIMO) is a London-based leading independent marketing agency and software developer within the iGaming industry. GIMO works in close partnership with leading global gaming brands such as NetBet, 777, and betFIRST.
About Netbet Brand: Since 2006, NetBet has delivered the ultimate online casino and sportsbook experience for its players across the globe. Alongside sports betting and casino, players have also enjoyed Lotto, Live Casino, and Poker products. With access to multiple languages across all its registered markets, thousands of industry-leading casino games, and daily sports events, NetBet has evolved into one of the world’s favourite online gaming brands.
Role: We are looking for a data-driven and execution-oriented Mobile Growth & Platform Manager to drive the growth, adoption, and performance of our mobile applications across Casino and Sports verticals. Acting as a central enabler, you will collaborate with 4 dedicated Product Owners and a Product Shareholder to deliver measurable results through app store excellence, platform health, and mobile-focused growth initiatives.
Duties and Responsibilities:
- Growth & Performance: Own and improve key mobile KPIs: installs, retention, engagement, app store ratings, and revenue contribution (% total wager). Partner with the Acquisition Team to align on mobile acquisition strategy and performance insights. Drive in-app conversion and user lifecycle improvements in partnership with CRM and product teams.
- Cross-Functional & Stakeholder Collaboration: Work closely with 4 Product Owners (Casino and Sports) to support cross-vertical initiatives that boost mobile growth. Act as the primary growth counterpart to the Product Shareholder, influencing the mobile roadmap with data-backed recommendations. Align and communicate with marketing, analytics, design, and customer support teams.
- Platform & App Store Management: Ensure timely app updates, releases, and compliance with Apple and Google store requirements. Lead App Store Optimization (ASO), including A/B testing of creatives, descriptions, and metadata. Monitor and improve app ratings and reviews through smart review prompts and feedback loops. Maintain strong working relationships with Google and Apple account managers to stay ahead of platform changes, promotional opportunities, and compliance needs.
- Analytics & Experimentation: Set up and maintain a robust growth analytics framework using tools like Firebase, AppsFlyer, Mixpanel, or similar. Lead experimentation and A/B testing on features, onboarding, and engagement flows. Provide regular reports and insights to the Product Shareholder and CPO.
- External Development Coordination: Act as the liaison with external mobile app development partners. Ensure delivery of features that support growth and platform improvements. Track timelines, surface blockers, and ensure high-quality implementation and releases.
Person Specifications:
- 4+ years in mobile growth, product, or platform management roles.
- Must have experience in iGaming/ Online Casino Industry.
- Proven track record in mobile user engagement, ASO, and platform optimization strategies.
- Strong analytical mindset and hands-on experience with mobile analytics and attribution tools.
- Experience working with or managing external development teams.
- Excellent project management, communication, and stakeholder coordination skills.
- Existing strong relationships with Google and Apple account managers is a significant plus.
KPIs to Own:
- Mobile app contribution to total wager (Casino & Sports)
- App store rating & reviews improvement
- App install growth (organic + paid, in collaboration with Acquisition Team)
- Retention & engagement metrics
- Release cadence & store compliance
Join us to make a measurable impact on our mobile app's success and deliver top-tier experiences to our Casino and Sports customers on the go.
“GIMO is committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships. Personal data are processed in accordance with EU and UK GDPR and our Privacy Policy, which is available here [ https://www.gimo.co.uk/gimo-privacy-policy/]. CVs are retained for 12 months, and we may contact you regarding other suitable roles during this period.”
Mobile Growth & Platform Manager employer: JobFlurry
Contact Detail:
JobFlurry Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Mobile Growth & Platform Manager
✨Tip Number 1
Familiarise yourself with the iGaming industry, especially mobile growth strategies. Understanding the nuances of mobile user engagement and app store optimisation will give you a significant edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the iGaming sector, particularly those who have experience with mobile applications. Engaging with industry experts can provide insights and potentially lead to referrals that could help you land the job.
✨Tip Number 3
Stay updated on the latest trends in mobile analytics and attribution tools like Firebase and AppsFlyer. Being knowledgeable about these tools will demonstrate your commitment to data-driven decision-making, which is crucial for this role.
✨Tip Number 4
Prepare to discuss specific examples of how you've improved mobile KPIs in previous roles. Highlighting your hands-on experience with app store management and user lifecycle improvements will showcase your suitability for the position.
We think you need these skills to ace Mobile Growth & Platform Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in mobile growth, product management, and the iGaming industry. Use specific metrics to demonstrate your achievements, such as app install growth or improvements in user engagement.
Craft a Compelling Cover Letter: In your cover letter, express your passion for mobile applications and the iGaming sector. Mention how your skills align with the responsibilities outlined in the job description, particularly your experience with ASO and analytics tools.
Showcase Analytical Skills: Emphasise your analytical mindset by providing examples of how you've used data to drive decisions in previous roles. Mention any specific tools you’ve used, like Firebase or Mixpanel, to support your claims.
Highlight Collaboration Experience: Since the role involves cross-functional collaboration, include examples of how you've successfully worked with product owners, marketing teams, and external partners in the past. This will show that you can thrive in a team-oriented environment.
How to prepare for a job interview at JobFlurry
✨Understand the iGaming Landscape
Familiarise yourself with the iGaming industry, especially the mobile growth trends and challenges. Knowing key players like NetBet and their offerings will help you demonstrate your industry knowledge during the interview.
✨Showcase Your Analytical Skills
Prepare to discuss your experience with mobile analytics tools such as Firebase or Mixpanel. Be ready to provide examples of how you've used data to drive growth and improve app performance in previous roles.
✨Highlight Cross-Functional Collaboration
Emphasise your ability to work with various teams, including product owners, marketing, and customer support. Share specific instances where your collaboration led to successful mobile growth initiatives.
✨Prepare for Technical Questions
Expect questions about App Store Optimization (ASO) and mobile platform management. Brush up on best practices for app updates, compliance, and user engagement strategies to showcase your expertise.
