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- Tasks: Create engaging content for hotels across Europe and support marketing strategies.
- Company: Join IHG Hotels & Resorts, a global leader in hospitality with over 6,000 destinations.
- Benefits: Enjoy flexible hybrid working, impressive room discounts, and wellbeing support.
- Why this job: Make a real impact while collaborating with a talented team in a dynamic environment.
- Qualifications: 1+ years in marketing or hospitality, strong attention to detail, and analytical skills required.
- Other info: This is a 12-month fixed-term contract with opportunities for growth and learning.
The predicted salary is between 30000 - 42000 £ per year.
The role brings hotels to life online — Join us as a Field Marketing Services Executive, Europe! Are you passionate about creating content that inspires travellers and drives bookings? As a Field Marketing Services Executive, Europe, you’ll play a key role in shaping the online presence of our franchised and managed hotels across Europe. Working closely with our Field Marketing Services Managers, you’ll help develop engaging content for ihg.com and key OTAs — supporting both exciting new hotel openings and our vibrant existing portfolio. If you have a flair for digital marketing, a keen eye for performance data, and enjoy turning insights into action, this is a fantastic opportunity to make your mark.
Your day to day includes:
- Developing hotel content for a variety of hotels across Europe.
- Working with hotels on developing and implementing marketing content strategy on both IHG.com and on OTAs.
- Consulting on tactical marketing plans and focusing on driving incremental, profitable revenue to support the hotel to meet their business targets.
- Developing extensive knowledge on digital media channels and tools IHG can provide to the hotels.
- Building digital capability and managing the implementation of digital services for hotels.
- Delivering communications to the hotels and documenting all interactions with the hotels.
- Project management of specific initiatives.
- Travel required in specific situations.
What we need from you:
We’re looking for someone who brings more than just the right skills — we want someone who’s excited to make an impact. You’ll thrive in an environment where collaboration is key, priorities evolve, and every day brings fresh challenges and opportunities. Curiosity, adaptability, and a proactive mindset are essential, along with the ability to turn data and insights into action. If you enjoy working across teams and markets, connecting ideas, and bringing creative solutions to life, this could be the perfect next step for you.
To excel in this role, you’ll bring:
- 1+ years hands-on marketing or hospitality experience, preferably within a large multinational company.
- Experience working with collaborative teams.
- Strong attention to detail and a creative eye.
- Analytical mindset and willingness to learn.
- Understanding of the hotel industry, in particular digital or hotel marketing.
- Organised with the ability to prioritise workload from multiple stakeholders.
- Word, Excel and PowerPoint proficiency.
- Additional language skills are an advantage.
Who we are:
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. We provide a wide range of benefits designed to help you live your best work life, including impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, colour, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance, always welcoming different backgrounds, experiences, and perspectives.
Field Marketing Services Executive, Europe (12 Months Fixed Term Contract) employer: InterContinental Hotels Group
Contact Detail:
InterContinental Hotels Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Services Executive, Europe (12 Months Fixed Term Contract)
✨Tip Number 1
Familiarise yourself with IHG's brand values and marketing strategies. Understanding their approach to hospitality and how they engage with customers online will help you align your ideas with their vision during interviews.
✨Tip Number 2
Network with current or former employees of IHG, especially those in marketing roles. They can provide valuable insights into the company culture and expectations, which can give you an edge in discussions.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and the hospitality industry. Being able to discuss recent developments or successful campaigns can demonstrate your passion and knowledge during your interactions with the hiring team.
✨Tip Number 4
Prepare to showcase your analytical skills by thinking of examples where you've used data to drive marketing decisions. This will be crucial in demonstrating your ability to turn insights into actionable strategies, a key requirement for this role.
We think you need these skills to ace Field Marketing Services Executive, Europe (12 Months Fixed Term Contract)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing and hospitality experience. Focus on achievements that demonstrate your ability to create engaging content and drive revenue, as these are key aspects of the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how you can contribute to IHG's mission. Mention specific examples of past projects where you've successfully turned insights into action.
Showcase Your Analytical Skills: Since the role requires an analytical mindset, include examples in your application that demonstrate your ability to interpret data and make informed decisions. This could be through previous marketing campaigns or projects.
Highlight Collaboration Experience: Emphasise your experience working in collaborative teams. Provide examples of how you've worked with different stakeholders to achieve common goals, as teamwork is essential for this position.
How to prepare for a job interview at InterContinental Hotels Group
✨Showcase Your Creativity
As a Field Marketing Services Executive, creativity is key. Prepare examples of content you've created in the past that inspired engagement or drove bookings. Be ready to discuss your creative process and how you tailor content for different audiences.
✨Demonstrate Your Analytical Skills
This role requires an analytical mindset. Familiarise yourself with performance metrics and be prepared to discuss how you've used data to inform marketing strategies. Highlight any tools or software you’ve used to analyse data and derive insights.
✨Understand the Hotel Industry
Brush up on your knowledge of the hotel industry, particularly digital marketing trends. Be ready to discuss how these trends can impact hotel marketing strategies. Showing that you understand the unique challenges and opportunities in this sector will set you apart.
✨Emphasise Collaboration Skills
Collaboration is crucial in this role. Prepare to share experiences where you successfully worked within a team to achieve a common goal. Highlight your ability to adapt to changing priorities and how you communicate effectively with various stakeholders.
