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- Tasks: Design and deliver data-driven campaigns while mentoring junior analysts.
- Company: Join a leading Financial Services client focused on customer-first strategies.
- Benefits: Enjoy flexible hybrid working, strong pension contributions, and private medical insurance.
- Why this job: Be part of a dynamic team that values insight-led marketing and personal development.
- Qualifications: Experience in CRM roles, strong SAS knowledge, and familiarity with CRM tools required.
- Other info: This is a 12-month fixed-term contract based in Edinburgh.
The predicted salary is between 32000 - 44000 £ per year.
MBN Solutions are supporting a Financial Services client in the search for a Senior Campaign Analyst to join their CRM team. As part of a strategic CRM team, you’ll design and deliver data-driven campaigns, applying segmentation and personalisation to optimise impact across channels like email, SMS, and direct mail. You’ll also support the development of more junior analysts and play a key role in embedding a customer-first, insight-led mindset across the wider marketing and communications team.
Roles & Responsibilities:
- Take ownership of campaign briefs, turning them into accurate, targeted audience selections.
- Apply segmentation logic, inclusion/exclusion rules, and personalisation strategies.
- Provide clear, actionable performance insights to improve future campaigns.
- Collaborate with teams across Data, Technology, Product and third-party CRM partners.
- Mentor and support a junior analyst within the team.
What we’re looking for:
- Experience in CRM or campaign management roles with a customer communications focus.
- Strong working knowledge of SAS for data selection or analysis.
- Familiarity with CRM tools (e.g., Optimove, Salesforce, Dynamics, or similar platforms).
- Ability to interpret and present data to both technical and non-technical audiences.
- Previous experience in B2C environments.
What’s in it for you?
- Flexible hybrid working model
- Strong pension contributions
- Private medical insurance and more lifestyle benefits!
Please apply directly or reach out for more information!
Senior Campaign Analyst employer: MBN Solutions
Contact Detail:
MBN Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Campaign Analyst
✨Tip Number 1
Familiarise yourself with the specific CRM tools mentioned in the job description, like Optimove and Salesforce. Having hands-on experience or even completing online tutorials can give you a significant edge during interviews.
✨Tip Number 2
Prepare to discuss your previous campaign management experiences in detail. Think of specific examples where you applied segmentation and personalisation strategies, as this will demonstrate your practical knowledge and problem-solving skills.
✨Tip Number 3
Showcase your ability to mentor others by preparing anecdotes about how you've supported junior analysts or team members in the past. This will highlight your leadership qualities and fit for the role.
✨Tip Number 4
Brush up on your data interpretation skills, especially how to present insights to both technical and non-technical audiences. Practising this will help you communicate effectively during the interview process.
We think you need these skills to ace Senior Campaign Analyst
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to understand the key responsibilities and required skills. Tailor your application to highlight your experience in CRM and campaign management, focusing on how you can contribute to the team.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience with data-driven campaigns and any familiarity with tools like SAS, Salesforce, or similar platforms. Provide specific examples of past campaigns you've worked on and the impact they had.
Showcase Your Analytical Skills: Since the role involves providing performance insights, make sure to include examples of how you've used data analysis to inform campaign strategies. Mention any experience mentoring junior analysts, as this is a key aspect of the position.
Craft a Compelling Cover Letter: Write a cover letter that not only summarises your qualifications but also conveys your passion for customer-first marketing. Discuss how you can help embed an insight-led mindset within the team and your enthusiasm for the hybrid working model.
How to prepare for a job interview at MBN Solutions
✨Showcase Your Campaign Experience
Be prepared to discuss specific campaigns you've worked on in the past. Highlight your role in designing and delivering data-driven campaigns, and how you applied segmentation and personalisation strategies to optimise results.
✨Demonstrate Your Analytical Skills
Since the role requires strong analytical capabilities, be ready to explain how you've used tools like SAS for data selection or analysis. Bring examples of how your insights have led to improved campaign performance.
✨Familiarity with CRM Tools
Make sure to mention your experience with CRM platforms such as Optimove, Salesforce, or Dynamics. Discuss how you've leveraged these tools to enhance customer communications and drive engagement.
✨Mentorship and Team Collaboration
As mentoring a junior analyst is part of the role, share any previous experiences where you've supported or trained others. Emphasise your ability to collaborate with cross-functional teams, showcasing your communication skills.
