Senior Campaign Analyst

Senior Campaign Analyst (12 month FTC)

Edinburgh (Hybrid – 1x p/w on-site)

£38,000-£53,000

MBN Solutions are supporting a Financial Services client in the search for a Senior Campaign Analyst to join their CRM team. As part of a strategic CRM team, you’ll design and deliver data-driven campaigns, applying segmentation and personalisation to optimise impact across channels like email, SMS, and direct mail.

You’ll also support the development of more junior analysts and play a key role in embedding a customer-first, insight-led mindset across the wider marketing and communications team.

Roles & Responsibilities:

• Take ownership of campaign briefs, turning them into accurate, targeted audience selections.
• Apply segmentation logic, inclusion/exclusion rules, and personalisation strategies.
• Provide clear, actionable performance insights to improve future campaigns.
• Collaborate with teams across Data, Technology, Product and third-party CRM partners.
• Mentor and support a junior analyst within the team.

What we\’re looking for:

• Experience in CRM or campaign management roles with a customer communications focus.
• Strong working knowledge of SAS for data selection or analysis.
• Familiarity with CRM tools (e.g., Optimove, Salesforce, Dynamics, or similar platforms).
• Ability to interpret and present data to both technical and non-technical audiences.
• Previous experience in B2C environments.

What\’s in it for you?

• Flexible hybrid working model
• Strong pension contributions
• Private medical insurance
• and more lifestyle benefits!

Please apply directly or reach out for more information!