At a Glance
- Tasks: Lead creative marketing campaigns and manage customer relationships to boost engagement.
- Company: Join Cosatto, a fun brand dedicated to making clever products for happy babies.
- Benefits: Enjoy a full-time role with opportunities for growth and a supportive team environment.
- Why this job: Be part of a mission to transform baby products while developing your marketing skills.
- Qualifications: 3 years in digital marketing, preferably with experience in Klaviyo and project management.
- Other info: This role offers ownership of CRM strategies without micromanagement.
The predicted salary is between 28800 - 48000 £ per year.
Are you a creative, customer-focused digital marketer with a knack for delivering revenue driving customer recruitment and retention campaigns? Do you want to help to save the world from boring baby stuff? At Cosatto we believe in making clever stuff for happy babies and we’re now looking for a CRM Executive to help take our customer relationship marketing onto the next stage.
Key Responsibilities will include:
- Supporting the planning and execution of integrated marketing campaigns
- Coordinating with our in-house design studio and external agencies to produce campaign assets
- Leading smaller campaigns from concept to completion
- Managing timelines and campaign assets to ensure consistency and alignment with the greater business vision
- Analysing performance data to inform learning reviews and future strategies
- Management and monitoring of automated flows
About You:
- c.3 years marketing experience, ideally with a fast-moving consumer goods business
- Experience of Klaviyo is preferable
- Strong project management skills and able to work to tight deadlines
- Analytical mindset with the ability to gather and interpret data
- Agile and adaptable, thriving in a fast-paced environment
- A passion for creative excellence and exploring new trends
- A collaborative team player who wants to work in a business that does things differently
- SMS and Direct Mail experience is also desirable.
About the role:
As the CRM Executive at Cosatto, you’ll report directly to the Associate Brand and Marketing Director and help craft our customer retention strategy and execution. Your mission is to increase the number of parents-to-be in our database, create engaging, insightful messages to help sell our extensive first stage and second stage baby ranges. You’ll have c.3 years’ work experience in digital marketing or CRM marketing and have the drive to be able to manage a busy workload, gradually taking over our CRM database and growing and nurturing it. Defining segments, designing A/B tests, monitoring and reporting on results and continuously optimising things like open and conversion rates. You’ll define our ongoing campaigns calendar, making sure we have the right content to increase our customer lifetime value. Key to success in this role is a desire for ownership; although you will be fully supported day-to-day, we don’t believe in micromanagement. This is a fantastic opportunity to grow with the role and gradually take ownership of this critical area for the business.
Customer Relationship Management Executive employer: Cosatto
Contact Detail:
Cosatto Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Relationship Management Executive
✨Tip Number 1
Familiarise yourself with Klaviyo, as it's mentioned as a preferred experience in the job description. Consider taking an online course or watching tutorials to get a solid grasp of its features and functionalities.
✨Tip Number 2
Showcase your project management skills by preparing examples of past campaigns you've led. Be ready to discuss how you managed timelines and coordinated with teams to ensure successful execution.
✨Tip Number 3
Research Cosatto's brand values and current marketing strategies. Understanding their approach will help you align your ideas with their vision and demonstrate your genuine interest in the company during any discussions.
✨Tip Number 4
Prepare to discuss your analytical mindset by bringing examples of how you've used data to inform marketing decisions. Highlight any A/B testing experiences and the results you achieved to show your ability to optimise campaigns.
We think you need these skills to ace Customer Relationship Management Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and CRM. Focus on your achievements in customer recruitment and retention campaigns, especially if you have worked with fast-moving consumer goods.
Craft a Compelling Cover Letter: In your cover letter, express your passion for creative excellence and how you can contribute to Cosatto's mission. Mention specific skills like project management and data analysis that align with the job description.
Showcase Relevant Experience: If you have experience with Klaviyo or similar tools, make sure to mention it. Provide examples of how you've used these tools to drive customer engagement and improve campaign performance.
Highlight Your Analytical Skills: Demonstrate your analytical mindset by discussing how you've gathered and interpreted data in previous roles. Include any specific metrics or results that showcase your ability to optimise campaigns effectively.
How to prepare for a job interview at Cosatto
✨Show Your Creative Side
As a CRM Executive, creativity is key. Prepare to discuss your past campaigns and how you approached them creatively. Bring examples of your work that showcase your ability to think outside the box.
✨Demonstrate Analytical Skills
Be ready to talk about how you've used data to inform your marketing strategies. Discuss specific metrics you've tracked, such as open rates or conversion rates, and how you've optimised campaigns based on this data.
✨Highlight Project Management Experience
Since the role requires strong project management skills, prepare to share examples of how you've successfully managed timelines and coordinated with teams. Mention any tools you’ve used to keep projects on track.
✨Express Your Passion for Customer Engagement
Convey your enthusiasm for building customer relationships. Share your thoughts on what makes effective customer communication and how you would approach engaging parents-to-be in the context of Cosatto's brand.