At a Glance
- Tasks: Lead marketing strategies for the nonprofit sector, driving brand awareness and engagement.
- Company: Join a leading cloud accounting software provider focused on mid-market businesses in the UK.
- Benefits: Enjoy a competitive salary, professional growth opportunities, and a collaborative work culture.
- Why this job: Make a meaningful impact in the nonprofit sector while developing your marketing skills.
- Qualifications: 5+ years of marketing experience, including 2+ years in the nonprofit sector.
- Other info: Work closely with the CMO and cross-functional teams to shape impactful marketing initiatives.
The predicted salary is between 28800 - 42000 £ per year.
Our client is a leading provider of cloud accounting software solutions tailored for mid-market businesses in the UK. Their innovative platform offers robust financial management capabilities, helping organisations drive efficiency, accuracy, and growth across various industries, including the nonprofit sector.
Our client is seeking a highly skilled Marketing Manager to lead marketing efforts for their nonprofit vertical, a key area of growth for the business. This role is instrumental in building brand awareness, driving demand, and engaging nonprofit organisations to position our client as the leading cloud accounting solution for the sector. The ideal candidate will bring sector-specific expertise and a blend of strategic insight and hands-on marketing experience. You’ll work closely with the CMO and other cross-functional teams to create and execute marketing strategies tailored to the unique needs of the nonprofit sector. While there are no direct reports, you will lead key initiatives and influence internal and external stakeholders.
Key Responsibilities- Marketing Strategy: Develop and execute a tailored marketing strategy for the nonprofit vertical, aligning with our client’s business objectives and revenue goals.
- Lead Generation: Collaborate with internal teams to design and run multi-channel lead generation and nurturing campaigns specifically aimed at nonprofit organisations.
- Event Marketing: Oversee our client’s participation in industry events such as conferences and webinars, using these platforms to generate high-quality leads and enhance brand visibility.
- Content and Communications: Work with content teams to create sector-specific marketing materials, including case studies and thought leadership pieces that resonate with nonprofit challenges.
- Partnership Development: Build and maintain strategic partnerships with nonprofit associations and networks, increasing our client’s reach and credibility.
- Performance Analytics: Track, measure, and report on the effectiveness of marketing campaigns using RevOps, refining strategies to improve outcomes.
- Cross-Functional Leadership: Collaborate with sales, product, and customer success teams to ensure a cohesive go-to-market approach for the nonprofit vertical.
You will need:
- Minimum 5 years of marketing experience, including 2+ years within the nonprofit sector.
- Proven B2B marketing background with experience in multi-channel campaigns and lead generation.
- Commercially driven with a focus on identifying and leveraging growth opportunities.
- Ability to lead cross-functional projects and collaborate effectively.
- Strong analytical and data-driven approach.
- Established network within the nonprofit industry.
Opportunity to play a key role in a rapidly growing organisation with a meaningful mission. Collaborative, inclusive work culture. Competitive salary and benefits package. Professional growth and development opportunities.
If you’re an experienced marketing professional with a passion for the nonprofit sector, this is an exciting opportunity to lead impactful marketing initiatives and contribute to the growth of our client’s business.
Marketing Manager - Not For Profit employer: JR United Kingdom
Contact Detail:
JR United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Not For Profit
✨Tip Number 1
Network within the nonprofit sector by attending relevant events and conferences. This will not only help you understand the industry's needs but also allow you to connect with potential colleagues and stakeholders who can vouch for your expertise.
✨Tip Number 2
Showcase your understanding of the unique challenges faced by nonprofit organisations. Engage in discussions on social media platforms or forums where these topics are being discussed, demonstrating your knowledge and passion for the sector.
✨Tip Number 3
Consider volunteering or taking on freelance projects within the nonprofit space. This hands-on experience will not only enhance your resume but also provide you with valuable insights into the marketing strategies that resonate with nonprofit audiences.
✨Tip Number 4
Leverage your existing network to gather insights about the company and its culture. Reach out to current or former employees on LinkedIn to learn more about their experiences, which can help you tailor your approach during interviews.
We think you need these skills to ace Marketing Manager - Not For Profit
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially within the nonprofit sector. Use specific examples of campaigns you've led and their outcomes to demonstrate your expertise.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the nonprofit sector and outlines how your skills align with the role. Mention specific strategies you would implement to drive marketing efforts for the nonprofit vertical.
Showcase Analytical Skills: In your application, emphasise your analytical abilities by providing examples of how you've tracked and measured campaign performance in previous roles. This will demonstrate your data-driven approach to marketing.
Highlight Cross-Functional Collaboration: Discuss your experience working with different teams, such as sales and product development, to show that you can lead cross-functional projects effectively. Provide examples of successful collaborations that led to impactful results.
How to prepare for a job interview at JR United Kingdom
✨Understand the Nonprofit Sector
Make sure to research the nonprofit sector thoroughly. Understand the unique challenges and opportunities that organisations face, as this will help you tailor your responses and demonstrate your expertise during the interview.
✨Showcase Your Marketing Experience
Prepare specific examples of your past marketing campaigns, especially those related to the nonprofit sector. Highlight your role in lead generation and how your strategies contributed to business growth, as this will resonate with the interviewers.
✨Emphasise Collaboration Skills
Since the role involves working closely with cross-functional teams, be ready to discuss your experience in collaborating with sales, product, and customer success teams. Share examples of successful projects where teamwork was key to achieving results.
✨Prepare Questions for the Interviewers
Have insightful questions ready to ask the interviewers about their current marketing strategies and goals for the nonprofit vertical. This shows your genuine interest in the role and helps you assess if the company aligns with your values.