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For Companies At a Glance
- Tasks: Manage and scale Google Ads campaigns for Android apps, optimising for maximum ROAS.
- Company: Join ClickOut Media, a remote-first company with a vibrant culture and over 850 diverse team members.
- Benefits: Enjoy 28 days of paid leave, flexible remote work, health insurance, and training compensation.
- Why this job: Be part of a creative team that values growth, innovation, and knowledge sharing.
- Qualifications: 1+ year in performance marketing, experience with Google Ads, and a solid grasp of marketing metrics.
- Other info: Exciting career growth opportunities and a supportive environment await you!
The predicted salary is between 28800 - 43200 £ per year.
What You’ll Do:
- Create, manage, and scale advertising campaigns in Google Ads for Android apps, with plans to expand to iOS apps in the future.
- Regularly generate and implement hypotheses to achieve the target ROAS.
- Optimize ad campaigns to maximize ROAS.
- Systematically test new apps.
- Closely collaborate with the Team Lead and ASO team.
- Report regularly.
- Competitor research.
Requirements:
- 1+ year of experience in performance marketing/user acquisition management.
- Experience with traffic for Android and iOS apps via Google Ads.
- Required experience with Google Ads (PPC, UAC).
- Experience working with Google Firebase.
- Understanding of marketing metrics and the ability to operate with: CPM, CTR, CR, CPA, ROAS, ROMI, ROI, LTV, CAC.
- Creativity and the ability to generate high-quality hypotheses for ad campaigns.
- Desired English level: at least B1 (Intermediate).
How It Works:
- Stage 1: Pre-screening with a recruiter.
- Stage 2: Interview.
- Stage 3: Final interview with COO.
- Stage 4: Reference check.
- Stage 5: Job offer!
The probation period for this position is 3 months. This will give us time to get to know each other better and work together effectively. If you’re ready to take on this exciting challenge and grow with us – send us your resume!
What We Offer:
- 28 business days of paid off.
- Completely remote and flexible work schedule, but we have offices and coworking, where you can work.
- Opportunities to grow quickly both horizontally and vertically.
- Gifts for all possible reasons.
- Health insurance.
- Compensation for training and profile conferences.
- Regular educational events.
User Acquisition Manager (Google UAC, Google PPC) employer: Igbaffiliate
Contact Detail:
Igbaffiliate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land User Acquisition Manager (Google UAC, Google PPC)
✨Tip Number 1
Familiarise yourself with the latest trends in Google Ads, especially focusing on UAC and PPC strategies. This will not only help you during the interview but also demonstrate your proactive approach to staying updated in the field.
✨Tip Number 2
Prepare specific examples of successful campaigns you've managed in the past. Be ready to discuss how you optimised ROAS and what metrics you tracked to measure success, as this will showcase your hands-on experience.
✨Tip Number 3
Engage with the ASO community online to understand current best practices and competitor strategies. This knowledge can be a great talking point during your interviews and shows your commitment to collaboration.
✨Tip Number 4
Brush up on your understanding of marketing metrics like LTV, CAC, and ROMI. Being able to speak confidently about these concepts will impress the interviewers and show that you can make data-driven decisions.
We think you need these skills to ace User Acquisition Manager (Google UAC, Google PPC)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in performance marketing and user acquisition management, especially with Google Ads for Android and iOS apps. Use specific metrics to demonstrate your success, such as ROAS improvements or campaign scaling.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention your creativity in generating hypotheses for ad campaigns and your familiarity with marketing metrics like CPM, CTR, and ROAS. Show how your skills align with their needs.
Showcase Relevant Experience: When detailing your work experience, focus on your achievements in managing Google Ads campaigns. Include examples of successful campaigns you've run, any systematic testing you've conducted, and how you collaborated with teams to optimise results.
Prepare for Interviews: Anticipate questions related to your experience with Google Ads and performance marketing. Be ready to discuss specific campaigns you've managed, the strategies you employed, and the outcomes. Also, prepare to talk about your understanding of key marketing metrics.
How to prepare for a job interview at Igbaffiliate
✨Know Your Metrics
Familiarise yourself with key marketing metrics like CPM, CTR, and ROAS. Be prepared to discuss how you've used these metrics in past campaigns to optimise performance.
✨Showcase Your Creativity
Prepare examples of high-quality hypotheses you've generated for ad campaigns. Highlight your creative approach to problem-solving and how it led to successful outcomes.
✨Understand Google Ads Inside Out
Brush up on your knowledge of Google Ads, especially UAC and PPC. Be ready to discuss specific campaigns you've managed and the strategies you employed to achieve your goals.
✨Collaborative Spirit
Emphasise your ability to work closely with teams, particularly the ASO team. Share experiences where collaboration led to improved campaign results or innovative solutions.
