Digital Marketing Manager

About Montcalm Collection

United by timeless style and peerless service, Montcalm Collection is London’s compendium of luxury hotels. Housed in elegant Georgian townhouses, an 18th-century brewery, heritage headquarters and a diamond-shaped skyscraper, each hotel reveals a different chapter in the city’s story.

The hotels in the collection include a historic brewery, reimagined as a vibrant modern hotel: Montcalm Brewery. A storied city-slicker, housed in the former headquarters of the Royal Mail: Montcalm Royal London House. A property with a bold new perspective at Montcalm East, part of Marriott’s Autograph Collection. And a duo of mindful hotels which set a slower pace: Inhabit, Southwick Street and Inhabit, Queen’s Gardens, both part of Design Hotels.

Our flagship hotel is on the brink of a bold new era. Its Grade II-listed building on the cusp of Park Lane has been sensitively refreshed by architects Holland Harvey. Interiors are being rejuvenated by Studio Mica and Studio Est. We have added a new signature restaurant helmed by a world-famous chef, alongside a dapper lounge and bar. Communal areas, bedrooms and suites have all been artfully redesigned; our spa and Grand Ballroom will re-emerge as modern icons.

Conscious, cultured, characterful, and considerate, Montcalm Marble Arch is a five-star hotel set on a historic crescent that sits proudly at the top of Park Lane, steps from Hyde Park and the West End, with a toe in Marylebone, bringing a fresh, holistic hospitality approach to London luxury. The respectful, sensitive full restoration includes a wellness space, community-welcoming public spaces and a restaurant helmed by an internationally acclaimed chef.

Overview

Montcalm Collection is looking for a skilled and ambitious Digital Marketing Manager to join our team. You will play a pivotal role in maximising hotels’ revenues by developing programs to increase occupancy and make profitable use of its accommodation, meeting and leisure facilities.

You will be an ambassador of a wider team and manage the company’s marketing department including social media, affiliate marketing, email marketing, loyalty management, reputation management and PR & communications. You will directly report to the Head of Hotels.

Key Responsibilities

• Plan and execute all digital marketing, including: SEO/SEM, website, GEO, CRM, social media, and display.
• Work with a dedicated web design agency to ensure all Montcalm websites are set up to industry best practice, including sitemapping and technical performance.
• Continually analyse and improve the end-to-end customer journey across multiple channels and touchpoints.
• Develop social media strategies, including content creation supported by a marketing executive.
• Maintain a flexible attitude to hosting and entertaining clients, attending events, and occasional other out-of-hours responsibilities as needed.
• Measure and report performance of all digital marketing campaigns, including KPIs and ROI.
• Work with the wider marketing team to ensure all events, partnerships, and campaigns are adequately supported across the digital landscape.
• Optimise funnel marketing to ensure all areas are covered by varying digital strategies.
• Work closely with the wider marketing team to develop and deploy strategies, tactics, and campaigns to support the business.
• Ensure the digital media platforms across the company are up to date and have relevant content – including our websites and social media platforms.
• Responsible for the line management of the Marketing team. To supervise, motivate and monitor performance, including conducting regular supervision meetings, managing sick days and holidays and approving relevant training.
• To review all hotel websites to ensure they are up to date in relation to the competition as well as productivity from internet segment.
• To be responsible for Affiliate Marketing.
• To be responsible for Social Media marketing and must be fully aware of social media marketing campaigns.
• To liaise for Reputation Management for all hotels.
• To attend management meetings as per requirement.

Other Responsibilities

• Working within the company’s policies and procedures.
• Working to improve the company's social and environmental objectives.
• Attendance at company-wide events, including the staff conference, AGM, company training, etc.

Essential Qualifications & Person Specification

The successful candidate will demonstrate that they have the following key criteria, personal competencies and skills:

• Bachelor’s degree in digital marketing or a related field.
• Minimum of 3 years of experience in Digital Marketing, preferably in the hospitality industry.
• Demonstrable experience leading and managing SEO/SEM.
• Demonstrable experience in social media strategy and ability to grow follower-count organically.
• Experience in optimising landing pages.
• Highly creative with regard to creating content for social media.
• Solid knowledge of website analytic tools, GA, and Google Ads.
• Working knowledge of Wordpress.
• Excellent written and verbal communication skills.
• Experience in SEO-focused writing.
• Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
• Self-motivated and energetic.
• Strong leadership skills with ability to act as a brand ambassador.
• A passion for social business.
• Highly self-motivated, with the ability to work autonomously.
• Experience of managing employees.
• Partnership management.
• Project management skills ideal (not mandatory).
• Basic knowledge of updating the website content and design is ideal (not mandatory).
• Good knowledge of Excel and analytical tools.

Benefits

• Competitive salary.
• A supportive, empowering team environment.
• Benefits platform with various discounts.
• Wellbeing support, workshops and advice.
• 28 holidays including eight bank holidays, with more holidays after two-year service.
• Cash-back health benefits, including optical, dental, chiropractor and physio services.
• Discounted gym membership.
• Access to Wellbeing platform and sessions, including EAP.
• Awards and Recognition Programme.
• Annual parties.
• Regular and ongoing training and development, including leadership workshops.
• Pension scheme.
• Birthday Day Off.

Eligibility

Candidates must be authorised to live and work in the UK. Currently, visa sponsorship is not available for this role.

Equal Opportunity Employer

At Montcalm Collection, diversity and inclusion aren’t just buzzwords. We genuinely value the unique perspectives everyone brings, regardless of gender, ethnicity, age, disability, or background. Our culture thrives on mutual respect, and we provide a workplace free from discrimination and prejudice.

Should this role resonate with your aspirations, please apply. If not shortlisted, we encourage you to explore other opportunities with us, either now or in the future.

Note: If you do not hear from us within 14 days, kindly consider your application as not shortlisted for this role.