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- Tasks: Engage with customers to understand their needs and create impactful educational materials.
- Company: Caterpillar is a global leader in construction and mining equipment, committed to sustainability.
- Benefits: Enjoy 25 days annual leave, up to 18% bonus, and flexible benefits like health plans.
- Why this job: Join a collaborative team focused on innovation and making a positive impact on the world.
- Qualifications: Experience in customer focus, technical knowledge of electrification, and excellent communication skills required.
- Other info: This role requires 35% travel and 5 days in the office weekly.
The predicted salary is between 55000 - 79000 £ per year.
Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you’re joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. Together, we are building a better world, so we can all enjoy living in it.
Salary/Grade: £63,537 - £79,000 per annum (depending on experience)
Location: Peterborough
Benefits:
- 25 days annual leave plus bank holidays
- Up to 18% bonus
- Car Allowance - £625 pcm
- Contributory pension scheme - Caterpillar will double the employee's contribution up to 10%.
- Contributory share scheme - Caterpillar will match 50% of the employee's contribution.
- Optional flexible benefits including access to health and dental care plans, EV car lease, holiday purchase.
About E+ES: Whether it be groundbreaking products, best in class solutions or creating a lifelong career, you can do the work that matters at Caterpillar. With a 95-year legacy of quality and innovation and 150 locations in countries around the world, your impact spans the globe. Caterpillar’s Electrification + Energy Solutions (E+ES) division focuses on delivering advanced electrified power train, zero-emissions products/technologies, and the solutions and services associated with these technologies.
The opportunity: We are looking for a Global Product Application Specialist to develop a deep understanding of our customers' and dealers’ needs and challenges related to the electrification of heavy equipment using 'Voice of Customer' (VOC) research methods collaborating closely with the Product Groups. This is a highly collaborative role where you will engage with multiple stakeholders across the organisation to align marketing strategies with overall corporate goals in electrification services.
What you will do:
- Create educational and persuasive materials such as videos, guides, and training sessions to facilitate understanding and adoption of new services.
- Monitor and evaluate dealer & customer feedback and usage to assess the effectiveness of strategies and materials.
- Gather local customer success stories from dealerships to educate and inspire other dealers.
- Help craft core NPI electrification and sustainability marketing messages.
- Work with dealers and customers on process and mechanism to track client experience and design customer journey.
- Lead global customer product and functional requirements’ development in support of New Product Introduction (NPI) programs.
- Develop deep customer site level knowledge regarding their needs, challenges and solutions as they progress on sustainability journey.
- Develop global critical customer requirements and product functional specifications for sustainability input to the Product Group’s NPI programs and gaining approval from executive leadership.
- Lead global product research plans, objectives and ensuring execution of deliverables and budget for our sustainability efforts.
- Develop an extensive global training pack for our NPI programs and future strategic direction.
- Deliver training to internal specialists.
- Primary point of contact for all global product and site sustainability requirements.
- Owns global unmet customer needs process for sustainability.
- Leads the development of our global sustainability directional and strategic input to the Value Selling Tool, including customer economics and price / value.
What you have:
- Customer Focus - Level Extensive Experience: Anticipates customer needs using VOC and Customer Journey Mapping, focusing efforts to proactively meet needs and exceed customer expectations.
- Products and Services - Level Working Knowledge: Technical machine performance knowledge, including understanding the operations of hydraulics, engines, batteries, chargers, etc. or experience with electrification and/or sustainability/alternative power technologies.
- Effective Communications - Level Extensive Experience: Excellent communication skills and team leadership are required to develop a collaborative relationship with partners across the enterprise, dealers and customers in all regions of the world.
- Value Selling: Knowledge of the principles and practices for selling products, technology and services; ability to provide overall product/service 'value' and to differentiate support offerings that address clearly understood customer needs.
Additional Information: There is a 35% travel requirement for this role. There is a requirement of 5 days in the office a week.
About Caterpillar: Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future.
Global Product Application Specialist employer: Caterpillar
Contact Detail:
Caterpillar Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Product Application Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in electrification and sustainability within heavy equipment. Understanding the technologies Caterpillar is focusing on, such as batteries and fuel cells, will help you engage in meaningful conversations during interviews.
✨Tip Number 2
Network with current or former employees of Caterpillar, especially those in similar roles. They can provide insights into the company culture and expectations, which can be invaluable when preparing for your interview.
✨Tip Number 3
Prepare to discuss your experience with 'Voice of Customer' research methods. Be ready to share examples of how you've successfully gathered and utilised customer feedback to drive product development or marketing strategies.
✨Tip Number 4
Showcase your communication skills by preparing a brief presentation on a relevant topic related to electrification or sustainability. This will demonstrate your ability to convey complex information clearly, a key requirement for the role.
We think you need these skills to ace Global Product Application Specialist
Some tips for your application 🫡
Understand the Role: Before you start writing, make sure you fully understand the responsibilities and requirements of the Global Product Application Specialist position. Tailor your application to highlight how your skills and experiences align with the job description.
Highlight Relevant Experience: In your CV and cover letter, focus on your experience related to customer needs assessment, electrification technologies, and effective communication. Use specific examples to demonstrate your expertise in these areas.
Showcase Your Skills: Emphasise your ability to create educational materials and your experience in collaborating with multiple stakeholders. Mention any relevant projects where you successfully developed training sessions or marketing strategies.
Tailor Your Application: Make sure to customise your CV and cover letter for this specific role at Caterpillar. Use keywords from the job description and ensure that your application reflects your understanding of their mission to build a more sustainable world.
How to prepare for a job interview at Caterpillar
✨Understand the Company Culture
Before your interview, take some time to research Caterpillar's values and culture. They emphasise teamwork, innovation, and sustainability, so be prepared to discuss how your personal values align with theirs.
✨Showcase Your Technical Knowledge
As a Global Product Application Specialist, you'll need a solid understanding of electrification and sustainability technologies. Brush up on relevant technical knowledge, such as hydraulics and battery systems, and be ready to discuss how you can apply this in the role.
✨Prepare for Collaborative Scenarios
This role involves working closely with various stakeholders. Think of examples from your past experiences where you've successfully collaborated with teams or clients to solve problems or meet customer needs, and be ready to share these during the interview.
✨Demonstrate Customer Focus
Caterpillar values a strong customer focus. Be prepared to discuss how you've used 'Voice of Customer' research methods in previous roles to anticipate and meet customer needs, and how you would apply this approach in the new position.
