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- Tasks: Lead and optimise paid search campaigns on Google and Microsoft for B2C lead generation.
- Company: Join Smile White, a fast-growing cosmetic dental brand transforming smiles across the UK.
- Benefits: Enjoy a competitive salary, annual bonus, and a vibrant office environment in Leeds.
- Why this job: Make a real impact in a purpose-driven team while shaping digital marketing strategies.
- Qualifications: 3-5 years of B2C paid search experience with expertise in Google Ads and analytics.
- Other info: Be part of a dynamic brand with ambitious goals and a focus on growth.
The predicted salary is between 34000 - 42000 £ per year.
Smile White is one of the UK’s fastest-growing cosmetic dental brands and we’re looking for a data-led, commercially sharp Paid Search Manager to take our digital performance to the next level. This is a hands-on, strategic role for someone who knows how to run high-impact campaigns across Google Ads and Microsoft Advertising, drive B2C lead generation, and scale results in a high-growth environment.
What You’ll Be Doing:
- Own and lead paid search strategy across Google and Microsoft platforms
- Build, manage and optimise lead generation campaigns with a clear focus on CPL, CPA and ROAS
- Conduct keyword research, audience segmentation, A/B testing and budget forecasting
- Work closely with landing page, CRO and creative teams to improve conversion rates
- Deliver detailed reporting and insights to guide strategic decisions
- Stay up to date with the latest features, tools and best practices in paid search
What We’re Looking For:
- 3–5 years’ experience managing B2C paid search campaigns, ideally in a lead gen-focused environment
- Proven track record of handling large budgets and driving measurable growth
- Expert in Google Ads, Google Tag Manager, Google Analytics (GA4) and Microsoft Advertising
- Deep understanding of attribution, audience targeting, keyword strategy and landing page alignment
- Commercial mindset – you know how to connect search performance to bottom-line business impact
- Experience in healthcare, cosmetic, or lifestyle brands is a plus
What You’ll Get:
- £40,000–£50,000 salary depending on experience
- Annual performance-based bonus
- Full-time, office-based role in our vibrant Leeds HQ
- Ownership of a critical growth channel in a high-performing team
- A fast-moving, purpose-led brand with big ambitions
- Real opportunity to shape strategy and make a visible impact
Ready to join a brand that’s changing lives? Send your CV and a short summary of your paid search achievements through. Smile White – Be the reason someone smiles.
Paid Search Manager employer: Smile White
Contact Detail:
Smile White Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Search Manager
✨Tip Number 1
Familiarise yourself with the latest trends and updates in Google Ads and Microsoft Advertising. Being knowledgeable about new features can set you apart during discussions and show your commitment to staying ahead in the field.
✨Tip Number 2
Prepare to discuss specific campaigns you've managed, focusing on metrics like CPL, CPA, and ROAS. Having concrete examples ready will demonstrate your hands-on experience and ability to drive results.
✨Tip Number 3
Network with professionals in the cosmetic or healthcare industries. Engaging with others in these fields can provide insights into industry-specific challenges and opportunities, which could be beneficial for your role.
✨Tip Number 4
Showcase your analytical skills by preparing to discuss how you've used data to inform your strategies. Highlighting your ability to connect search performance to business outcomes will resonate well with the hiring team.
We think you need these skills to ace Paid Search Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in managing B2C paid search campaigns. Focus on specific achievements, such as successful lead generation campaigns and any measurable growth you've driven.
Craft a Compelling Cover Letter: In your cover letter, emphasise your commercial mindset and how your skills align with the role's requirements. Mention your familiarity with Google Ads, Microsoft Advertising, and any relevant tools like Google Tag Manager and Google Analytics.
Showcase Relevant Experience: If you have experience in healthcare, cosmetic, or lifestyle brands, make sure to highlight this in your application. Provide examples of how you've successfully managed budgets and improved conversion rates.
Demonstrate Your Data-Driven Approach: Include specific examples of how you've used data to inform your paid search strategies. Discuss your experience with keyword research, audience segmentation, and A/B testing to show your analytical skills.
How to prepare for a job interview at Smile White
✨Showcase Your Campaign Success
Be prepared to discuss specific paid search campaigns you've managed. Highlight the strategies you used, the budgets you handled, and the measurable results you achieved. This will demonstrate your hands-on experience and ability to drive growth.
✨Understand Their Brand
Research Smile White and their position in the cosmetic dental market. Familiarise yourself with their services and target audience. This knowledge will help you tailor your responses and show that you're genuinely interested in contributing to their success.
✨Discuss Data-Driven Decisions
Emphasise your ability to use data to inform your strategies. Be ready to explain how you've used tools like Google Analytics and Google Tag Manager to optimise campaigns and improve performance metrics such as CPL and ROAS.
✨Prepare Questions About Their Strategy
Have insightful questions ready about their current paid search strategy and future goals. This shows your strategic thinking and eagerness to engage with their vision, making you a more attractive candidate.
